StatSocial

StatSocial describes itself as a people-based audience intelligence platform. Its technology is built on two proprietary graphs: PeopleGraph, a patented multi-source identity graph that links public social profiles to verified individuals and enriches them with demographic, household, and purchase data, and KnowledgeGraph, an AI engine that maps observed behavioral attributes into predicted affinities, intent, and influence. The company states its data is sourced from billions of cross-platform social signals and is fully CCPA and GDPR compliant. StatSocial offers solutions including consumer and audience intelligence, Digital Twin studies, focus groups, influencer discovery and measurement, and AI-ready data delivery to cloud data platforms and AI/ML systems. It has been recognized by Martech Breakthrough, ADWEEK, PRWeek, Inc. 5000, the US Partnership Awards, and G2.

StatSocial presents itself as an audience intelligence company built around two proprietary graphs. PeopleGraph is described as a patented, multi-source identity graph connecting social profiles to verified individuals and enriched with demographic and household data; KnowledgeGraph is described as the AI engine that maps observed behavioral attributes across social profiles into predicted affinities, intent, and influence. The company states it was built for a privacy-first world from day one and that its data is fully CCPA and GDPR compliant. It offers a self-serve audience platform and data products intended for marketing strategy, AI model training, and audience understanding, and states it has been recognized by Martech Breakthrough, ADWEEK, PRWeek, Inc. 5000, the US Partnership Awards, and G2.

People-based audience intelligence platform delivering identity-resolved, AI-driven audience data for marketing teams and AI models.

• PeopleGraph

  A patented, multi-source identity graph connecting social profiles to verified individuals, enriched with demographic and household data to power actionable cross-channel audience intelligence.

• KnowledgeGraph

  An AI engine that maps 300k+ observed behavioral attributes across social profiles, surfacing affinities, intent, and influence.

• Digital Twins

  Anonymized digital twins grounded in the real behaviors, interests, and demographics of 150M+ U.S. adults, used to test creative, predict lift, and validate products.

• Self-serve audience intelligence platform

  A self-serve platform to create, analyze, and activate consumer or social audiences using predictive AI.

• 2019.10.23

  Reported2019.10.23

  StatSocial appoints David Barker as CEO[6]StatSocial 任命 David Barker 为首席执行官prweb.com

  StatSocial announced David Barker's appointment as chief executive officer. He replaces Michael Hussey, who is moving to the position of president.

Read more

1. 1People-Based Audience Intelligence Platform | StatSocialstatsocial.com
2. 2About StatSocial | People-Based Audience Intelligencestatsocial.com
3. 3Audience Data Provider for Marketing & AI | StatSocialstatsocial.com
4. 4Self-Serve Audience Intelligence Software | StatSocialstatsocial.com
5. 5StatSocialwikidata.org
6. 6StatSocial 任命 David Barker 为首席执行官prweb.com