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Steiner Plush Pets

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Corporate brand

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German maker of plush toys, handcrafted in Thuringia.

Last updated November 4, 2026

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Overview

Steiner Plush Pets is a German manufacturer of plush toys, known for handcrafted quality and custom mascots. The company is based in Georgenthal/Thüringen and has a history spanning over 120 years.

History

The company originated from a doll factory founded in 1889 as Franz Schmidt & Co., producing bisque porcelain dolls. In 1955, a major fire destroyed the main building and archives. Later, the company transitioned to plush toys and has been producing handcrafted plush animals for decades.

Products and positioning

Product categories. Plush toys · Mascots · Advertising animals · XXL plush animals

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