Sterling (marque)
A defunct automobile marque sold in the U.S. from 1986 to 1991.
Last updated November 4, 2026
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Overview
Sterling was a marque under British Leyland/Rover Group, introduced in the U.S. in 1986, selling upscale sedans based on the Rover 800 series. The brand ceased operations in 1991 due to quality issues and poor sales.
Products and positioning
A high-end imported sedan, competing with Acura, Infiniti, and similar brands.
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