Stromer

Stromer is a Swiss brand of premium speed pedelecs: electric-assist bicycles designed to support faster everyday travel than conventional e-bikes. The company describes its products as combining design, innovation and riding experience, and positions them as a practical, pedal-powered option for urban mobility. Its website highlights commuting, leisure riding and everyday activities, and promotes test rides, dealer support, bike-finder tools, customization, financing and leasing. The brand’s early development is associated with Swiss entrepreneur Thomas Binggeli. The supplied company information says Stromer began in 2009; the supplied French-language company history reports that Binggeli founded myStromer AG in 2010, after developing the Stromer V1 the year before. The first major production model, the ST1, arrived in 2011. Stromer’s bikes have been characterized by features including rear-wheel motors, integrated batteries, smartphone connectivity, theft protection, telemetry and regenerative braking. The ST2, introduced in 2014, was described as the first e-bike connectable to a smartphone through the OMNI web platform. In 2020, Stromer and Blubrake presented the ST5 ABS with an anti-lock braking system integrated into the frame. Stromer’s range includes models such as the ST2, ST3 and ST7, with the company presenting different options around range, power, connected features and commuting needs. Its website states that the bikes can assist riders up to 45 km/h. It also describes a dealer network of 411 partners, 130 employees and three subsidiaries, and reports more than 150,000 Stromer riders. These company-provided figures are presented on its About Us page without a date in the supplied material. The brand is operated through myStromer AG, based in Oberwangen in the canton of Bern. The supplied history says BMC Switzerland acquired myStromer AG in 2011; the two companies became independent again in 2017. Naxicap Partners acquired Stromer in 2021, according to the same history. Stromer’s stated mission is to bring speed and enjoyment to everyday movement, while its broader vision links bicycle mobility with healthier and more sustainable communities.

Stromer’s origins are associated with Swiss entrepreneur Thomas Binggeli and the development of the Stromer V1. The company’s About Us page says it has been developing products since 2009. The supplied French-language history gives a more specific corporate account: Binggeli founded myStromer AG in 2010, one year after developing the V1. These accounts distinguish the beginning of product development from the creation of the company. In 2011, Stromer launched the ST1, described in the supplied history as a fast electric-assist bicycle with a battery integrated into the frame and a motor in the rear wheel. That year BMC Switzerland acquired myStromer AG, and sales expanded to Europe and the United States. The company’s current headquarters in Oberwangen near Bern was inaugurated in 2013. Stromer introduced the ST2 in 2014. The model brought smartphone connectivity through the OMNI web platform, an important step in the brand’s connected-bike offering. Later product and technology developments included the ST5, presented in 2018. The supplied history says assembly of the different models was then carried out entirely in Switzerland. Stromer’s technology features have also included theft protection with an immobilizer, telemetry and regenerative braking. In 2017, myStromer AG and BMC Switzerland became independent again, and a new board of directors was appointed. In 2020, Stromer and Blubrake presented the ST5 ABS, featuring an anti-lock braking system integrated into the frame. Stromer also received design and brand awards cited in the supplied history, including Red Dot recognition in 2014 and 2020, a 2014 Eurobike Gold Award and a 2015 iF Design Award. Naxicap Partners acquired Stromer in 2021, with the stated aim of pursuing new markets. In 2022, Stromer partnered with Desiknio to broaden its range. The brand continues to present itself as a premium speed-pedelec specialist. Its current website features models including the ST2, ST3 and ST7, and promotes dealer-supported test rides, customization and purchase or leasing options. The company’s About Us page reports 411 dealers across 26 countries, three subsidiaries, 130 employees and more than 150,000 Stromer riders; the supplied material does not date those figures.

• 2022

  Partnership with Desiknio

• 2021

  Acquired by Naxicap Partners

• 2020

  ST5 ABS presented

• 2018

  ST5 presented

• 2017

  Stromer and BMC become independent

• 2014

  ST2 and OMNI connectivity

• 2013

  Oberwangen headquarters inaugurated

• 2011

  ST1 launch and BMC acquisition

• 2010

  myStromer AG founded

• 2009

  Stromer V1 developed

Premium Swiss speed pedelecs positioned for fast, connected everyday and urban mobility, especially commuting.

• ST1

  A fast electric-assist bicycle launched in 2011, with a frame-integrated battery and rear-wheel motor, according to the supplied history.

• ST2

  A model introduced in 2014 with smartphone connectivity through the OMNI web platform.

• ST3

  A current model featured on the official website as a speed pedelec for daily use.

• ST5 ABS

  A model presented with Blubrake in 2020, with an anti-lock braking system integrated into the frame.

• ST7

  A current model featured on the official website and promoted for long range and full power.

• 2021.05.25

  Naxicap Partners agrees to acquire Stromer[5]Naxicap Partners同意收购Stromersgbonline.com

  Naxicap Partners reached an agreement to acquire Swiss e-bike brand Stromer. The terms were not disclosed, and the transaction was subject to customary approvals.

• 2020.11.30

  Reported2020.11.30

  Blubrake and Stromer partner to develop ST5 ABS[6]Blubrake与Stromer合作开发ST5 ABSbikebiz.com

  Blubrake partnered with Stromer to develop the Stromer ST5 ABS, described as the first S-Pedelec with frame-integrated ABS and planned to launch in June 2021.

Read more

1. 1Stromer: Premium Speed Pedelecsstromerbike.com
2. 2Stromer: Speed Pedelecs in Swiss qualitystromerbike.com
3. 3MyStromerfr.wikipedia.org
4. 4Stromer bicycleswikidata.org
5. 5Naxicap Partners同意收购Stromersgbonline.com
6. 6Blubrake与Stromer合作开发ST5 ABSbikebiz.com