StubHub
StubHub is a US-founded online ticket marketplace where fans buy and sell tickets to concerts, sports, theatre and live events, now part of StubHub Holdings, Inc.
Last updated November 2, 2026
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Overview
StubHub is an American online ticket marketplace that lets fans resell and buy tickets to live events — concerts, sports, theatre and other entertainment — through a fixed-price and auction-style secondary market. It was founded in 2000 by Eric Baker and Jeff Fluhr, grew out of the early dot-com era of online ticketing, and became one of the best-known consumer brands in the secondary ticketing business. StubHub's model is a two-sided marketplace: sellers list tickets they cannot use or want to resell, and buyers search by event, venue, date and seat. The company earns revenue primarily from fees charged on transactions, and it has long marketed itself on buyer guarantees and customer-service protections that distinguish it from informal resale channels. Over time it expanded from a US-focused site into a multi-country platform serving markets in North America, Europe and Latin America, and it added mobile apps, interactive seat maps and event-discovery features. Ownership has changed several times. eBay acquired StubHub in 2007 and operated it as a subsidiary for more than a decade, integrating it into its broader e-commerce portfolio. In 2020 eBay sold StubHub to the Swiss-based ticket resale company viagogo, which combined the two businesses under StubHub Holdings, Inc. The combined group kept the StubHub brand as its flagship consumer-facing marketplace and later moved toward a public listing; StubHub Holdings trades on the New York Stock Exchange under the ticker STUB. Today StubHub positions itself as a mainstream, trust-oriented destination for live-event tickets, competing with other secondary-market platforms and with primary ticketing companies. Its brand is closely tied to major sports leagues, concert tours and theatre districts, and its marketing has emphasized the experience of attending live events rather than the mechanics of resale.
History
StubHub was founded in 2000 by Eric Baker and Jeff Fluhr as an online marketplace for reselling event tickets. It emerged during the first wave of consumer internet companies, when marketplaces were being built for categories — books, collectibles, travel — that had previously depended on classified ads and informal resale. StubHub's proposition was to make secondary ticketing legible and safer: listings organized by event and seat, with the company acting as an intermediary and offering protections to buyers. The company grew through the 2000s as online ticketing itself expanded, and in 2007 eBay acquired StubHub, folding it into its portfolio of consumer marketplaces. Under eBay, StubHub scaled its US business, invested in mobile and seat-map technology, and became a familiar brand in sports and entertainment sponsorship. It also became a frequent subject of debate in the ticketing industry, where artists, teams and primary ticketing companies scrutinized resale practices and pricing. In 2020 eBay agreed to sell StubHub to viagogo, a Swiss-headquartered ticket resale company, in a deal that combined two of the largest secondary-market platforms. The combined business operated under StubHub Holdings, Inc., with StubHub retained as the flagship consumer brand. The group subsequently prepared and completed a public listing, and StubHub Holdings began trading on the New York Stock Exchange under the ticker STUB. Across its history the brand has moved from a dot-com-era resale startup to a global marketplace whose name is widely associated with live-event ticketing. Its development has tracked broader changes in the industry: the shift from paper to digital tickets, the growth of mobile commerce, and continuing regulatory and public scrutiny of ticket resale and pricing practices.
StubHub founded by Eric Baker and Jeff Fluhr as an online ticket resale marketplace.
eBay acquires StubHub and operates it as a subsidiary.
eBay agrees to sell StubHub to viagogo, combining the two businesses under StubHub Holdings, Inc.
StubHub Holdings lists on the New York Stock Exchange under the ticker STUB.
Products and positioning
Mainstream, trust-oriented secondary ticket marketplace for live events, competing with other resale platforms and primary ticketing companies.
StubHub online ticket marketplace
A two-sided marketplace for buying and reselling tickets to concerts, sports, theatre and other live events, with listings organized by event, venue, date and seat.
StubHub mobile app
Mobile access to the marketplace, including event discovery, seat maps and digital ticket delivery.
Controversies
2026
Stone Church sues StubHub over resold ticket advertising
The Stone Church in Brattleboro filed a lawsuit against StubHub in the U.S. District Court for the Southern District of New York. The suit concerns the false advertising of event tickets resold on StubHub's platforms, and the venue seeks equitable relief. The filing identifies the court and the nature of the claim but does not specify further allegations, amounts, or outcomes.
2022
Fan sues The Forum and others over crowd-surge injuries
A woman who attended a 2019 Harry Styles concert sued The Forum, show promoters and ticketing services, alleging she was seriously injured in a crowd surge and that the defendants failed to provide adequate security and crowd-control resources.
2021
StubHub settles D.C. refund investigation
The D.C. Attorney General's Office announced a settlement with StubHub resolving an investigation into the company's refusal to issue refunds for events canceled during the pandemic. The settlement included more than $3.6 million and required policy disclosures, honoring refund policies, and punctual refund processing.
2020
Class-action lawsuit filed against StubHub over canceled-event refunds
Matt McMillan sued StubHub in federal court in Madison, alleging that the ticket reseller reneged on its money-back guarantee for events canceled because of the coronavirus pandemic. He sought to have the lawsuit declared a class action on behalf of affected customers.
2020
StubHub agrees to pay $1.3 million penalty over ticket pricing
Canada’s Competition Bureau said its investigation determined that StubHub advertised tickets at unattainable prices, including by displaying prices that excluded mandatory fees. Under an agreement with the Competition Tribunal, StubHub will pay a $1.3 million penalty. StubHub also said it would make the total purchase price the default view from the outset of the ticket-buying experience.
Recent events
- Unconfirmed
Reported
Stone Church sues StubHub over resold ticket advertising[2]
The Stone Church in Brattleboro filed a lawsuit in the U.S. District Court for the Southern District of New York against StubHub, seeking equitable relief regarding the false advertising of event tickets resold on StubHub's platforms.
- Unconfirmed
Reported
Stone Church sues StubHub over alleged ticket price manipulation[3]
Stone Church, a Brattleboro, Vermont music venue, filed a lawsuit against ticket resale company StubHub seeking damages in excess of $5 million, alleging that StubHub manipulated ticket prices and misled potential buyers about ticket availability, in violation of the Lanham Act. StubHub denied the claims.
- Unconfirmed
Reported
Fan sues The Forum and others over crowd-surge injuries[6]
A woman who attended a 2019 Harry Styles concert sued The Forum, show promoters and ticketing services, alleging she was seriously injured in a crowd surge and that the defendants failed to provide adequate security and crowd-control resources.
Reported
StubHub settles D.C. refund investigation[5]
The D.C. Attorney General’s Office announced a settlement with StubHub resolving an investigation into the company’s refusal to issue refunds for events canceled during the pandemic. The settlement included more than $3.6 million and required policy disclosures, honoring refund policies, and punctual refund processing.
Reported
UK regulator investigates Viagogo’s acquisition of StubHub[4]
The UK Competition and Markets Authority launched a full investigation into Viagogo’s purchase of StubHub. The regulator could require the companies to address competition concerns, potentially by selling parts of their UK operations.
- Unconfirmed
Reported
Class-action lawsuit filed against StubHub over canceled-event refunds[7]
Matt McMillan sued StubHub in federal court in Madison, alleging that the ticket reseller reneged on its money-back guarantee for events canceled because of the coronavirus pandemic. He sought to have the lawsuit declared a class action on behalf of affected customers.
Reported
eBay completed the sale of StubHub to Viagogo[10]
eBay completed its $4.05 billion sale of ticket-resale business StubHub to Viagogo. The companies had reached a final agreement in November 2019.
Reported
StubHub fined over advertised ticket prices[9]
Canada’s Competition Bureau imposed a $1.3-million penalty on StubHub after an investigation found that advertised ticket prices were unattainable because consumers faced additional mandatory fees during checkout unless they enabled a filter showing the full cost.
Reported
StubHub agrees to pay $1.3 million penalty over ticket pricing[8]
Canada’s Competition Bureau said its investigation determined that StubHub advertised tickets at unattainable prices, including by displaying prices that excluded mandatory fees. Under an agreement with the Competition Tribunal, StubHub will pay a $1.3 million penalty. StubHub also said it would make the total purchase price the default view from the outset of the ticket-buying experience.
Reported
eBay announces planned sale of StubHub to Viagogo[11]
eBay announced plans to sell its StubHub ticketing business to Viagogo for $4.05 billion in cash. The transaction was expected to close before the end of the following year's first quarter, subject to regulatory approval and customary closing conditions.
Sources17 sources
- 1StubHub official websitestubhub.com
- 2Stone Church sues StubHub over resold ticket advertisingreformer.com
- 3Stone Church sues StubHub over resold ticket advertisingsevendaysvt.com
- 4Stone Church sues StubHub over resold ticket advertisingtheguardian.com
- 5StubHub settles D.C. refund investigationwtop.com
- 6Fan sues The Forum and others over crowd-surge injuriesdailymail.com
- 7Class-action lawsuit filed against StubHub over canceled-event refundsjsonline.com
- 8StubHub agrees to pay $1.3 million penalty over ticket pricingdailyhive.com
- 9StubHub agrees to pay $1.3 million penalty over ticket pricingglobalnews.ca
- 10eBay正式完成向Viagogo出售StubHubtech.sina.com.cn
- 11eBay宣布计划将StubHub出售给Viagogofinance.sina.com.cn
- 12KFC与StubHub合作推出Seasoned Ticketsprnewswire.com
- 13电商平台eBay将以40.5亿美元给瑞士票务商出售旗下StubHub业务_个股资讯_市场_中金在线sc.stock.cnfol.com
- 14美股盘前：特斯拉召回中国3183辆Model X 思科排除收购诺基亚和爱立信tech.sina.com.cn
- 15eBay宣布40.5亿美元出售StubHub票务业务tech.sina.com.cn
- 16Uber未获得伦敦运营牌照丨eBay宣布出售StubHub票务业务【Do说】finance.sina.com.cn
- 17Viagogo acquires StubHub for $4.05 billionmusicweek.com
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