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Studio AKA is a British animation studio producing television commercials, television programmes, and animated short films.

Last updated August 22, 2026

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Overview

Studio AKA is a British animation studio based in London. The company was established in 1989 under the name Pizzaz Pictures and later became known as Studio AKA. Its work spans animated television commercials, television programming, and short films, placing it at the intersection of commercial animation, children’s media, and independent filmmaking. The studio’s best-known television production is Hey Duggee, a preschool series made for the BBC’s CBeebies service. The programme is aimed primarily at children aged two to five and is structured around the activities of Duggee, an animated dog who leads a group of young “Squirrels.” Its format combines short narrative episodes with recurring educational and social themes, including cooperation, curiosity, creativity, and participation. Hey Duggee was recommissioned for second and third series, indicating sustained demand for the property and a continuing relationship with its broadcaster and production partners. The programme also achieved significant industry recognition, including an International Emmy Award in 2017 and a BAFTA. Studio AKA has also been associated with award-winning short-form animation. Lost and Found, an animated short based on Oliver Jeffers’s children’s picture book, became one of the studio’s most prominent film projects. The adaptation translated Jeffers’s story of friendship and an attempted journey to return a lost penguin into an animated film and received a BAFTA in 2009. The studio’s business model is therefore broader than that of a single-format television producer. Its activities include commissioned commercial work, original or adapted short films, and television series for children. This range reflects the production capabilities expected of a specialist animation house: character design, visual development, storytelling, animation production, and delivery for broadcast or advertising clients. The available reference material does not identify a current parent company, publicly listed status, founder, chief executive, or official website. Studio AKA is best characterized as an independent British creative-production brand whose profile rests on distinctive animation work and recognition in children’s television and short film.

History

Studio AKA originated in 1989 as Pizzaz Pictures, a British animation production company. The studio later adopted the Studio AKA name and developed a portfolio spanning television commercials, television programmes, and short films. Its work reflects the role of a contemporary animation studio that operates across both commissioned commercial projects and narrative content. The company’s output includes animated advertising, where studios typically provide concept development, character and environment design, animation, and post-production for client campaigns. It also produces longer-form and narrative animation for television and film. This combination allowed Studio AKA to work across different production requirements, from concise commercial spots to children’s programming and literary adaptations. One of the studio’s significant film projects was Lost and Found, an animated short based on Oliver Jeffers’s picture book. The film brought a well-known children’s story to the screen through animation and won a BAFTA in 2009. The award established the project as an important part of Studio AKA’s creative and industry profile. Studio AKA’s most prominent television property is Hey Duggee, a preschool series produced for CBeebies and aimed at children aged two to five. The programme follows Duggee and the young Squirrels through playful activities and story-based learning. Its design relies on simple visual communication, recurring characters, short episodes, and themes suited to early-years audiences. The series was recommissioned for a second and third series, showing that it developed beyond a one-off commission into a continuing television property. Hey Duggee later received an International Emmy Award in 2017 and a BAFTA. Through these productions, Studio AKA became associated with high-quality British animation for both domestic broadcasting and wider industry audiences. Its history is marked less by publicly documented corporate expansion than by the development and recognition of individual creative properties. The available reference material does not provide details about the studio’s founders, current executives, ownership structure, financial performance, or current corporate group. Accordingly, Studio AKA is best documented as a London-based British animation studio whose identifiable history runs from its 1989 origins as Pizzaz Pictures through award-winning short-film and children’s television production.

  • 2017

    Hey Duggee wins an International Emmy

    [1]

    Hey Duggee receives an International Emmy Award.

  • 2009

    Lost and Found wins a BAFTA

    [1]

    The animated short Lost and Found, adapted from Oliver Jeffers’s picture book, receives a BAFTA.

  • 1989

    Studio is established as Pizzaz Pictures

    [1]

    The animation company that later became Studio AKA is founded under the name Pizzaz Pictures.

  • Hey Duggee is recommissioned for second and third series

    [1]

    The CBeebies preschool series continues with second and third series commissions.

  • Hey Duggee receives a BAFTA

    [1]

    The preschool television production receives a BAFTA.

Products and positioning

A British specialist animation studio combining commercial animation, children’s television production, and award-winning short-film work.

  • Children’s television series

    Hey Duggee

    Hey Duggee is a preschool animated television series produced for CBeebies and aimed at children aged two to five. It follows Duggee, an animated dog who leads a group of young Squirrels through activities and adventures. The series uses short, accessible stories and recurring achievement-based themes to encourage participation, social learning, curiosity, and creativity. It was recommissioned for second and third series and received an International Emmy Award in 2017 as well as a BAFTA.

  • Animated short film · 2009

    Lost and Found

    Lost and Found is an animated short film based on the children’s picture book by Oliver Jeffers. The story centers on a child who finds a penguin and attempts to help return it home. The production represents Studio AKA’s work in narrative short-form animation and earned a BAFTA in 2009.

  • Commercial animation

    Television commercials

    Studio AKA produces animated television commercials as part of its commercial animation activities. These projects generally involve visual development, character or graphic design, animation, and finishing for broadcast advertising. The available reference material confirms this area of work but does not identify specific campaigns, clients, characters, or release dates.

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