Recent events
Recent events tied to this brand in public sources.
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2021
Subaru Canada offers a rally-car rebate
Subaru Canada is offering eligible customers in Canada a CA$10,000 discount on 2020 model year or newer vehicles converted into rally cars. The program is limited to seven vehicles per year and runs from April 1, 2021, through March 31, 2022.
2021
Subaru previews Wilderness off-road sub-brand
Subaru announced a preview of its new Wilderness off-road sub-brand. Its first model, the Outback Wilderness Edition, was reported as set to debut later that month.
2021
Subaru launches the new-generation Outback in China
Subaru launched the new-generation Outback in China on March 3, offering three models priced from 312,800 yuan to 330,800 yuan.
2021
Subaru’s 2021 lineup receives nine IIHS safety awards
Subaru of America announced that its 2021 vehicle lineup received five IIHS TOP SAFETY PICK+ awards and four TOP SAFETY PICK awards, for nine awards in total.
2021
Toyota completes acquisition of Subaru shares
Toyota completed the acquisition of Subaru shares by January 15, 2021, spending approximately 70 billion yen and increasing its stake to 20%.
2021
Subaru offers a presale price for the new Outback
Subaru began presales of the new Outback in Taiwan at a promotional price of NT$1.498 million, compared with a recommended price of NT$1.598 million; deliveries were expected in the second quarter.
2020
Subaru announces higher starting price for 2021 WRX STI
Subaru of America announced pricing for the 2021 WRX and WRX STI; the WRX STI starts at $37,245, $250 more than the previous year's model.
2020
Denso expands fuel-pump recall to 3.53 million U.S. vehicles
Denso announced that 1.5 million additional vehicles needed to be recalled, bringing the stated U.S. total to 3.53 million. The article says the affected fuel-pump impeller can swell and break, potentially causing the vehicle to stall or fail to start.
2020
Subaru's Make a Dog's Day campaign receives three honors
Subaru of America announced that its 2019 National Make a Dog's Day campaign received three honors for creative excellence from Adweek, the Shorty Awards and MediaPost.
2020
Second-generation Subaru Levorg debuts in Japan
Subaru debuted the second-generation Levorg wagon in Japan, featuring the Subaru Global Platform, a new 1.8-litre turbocharged boxer engine and the upgraded EyeSight X system.
2020
2020 Subaru Ascent wins J.D. Power technology convenience award
The 2020 Subaru Ascent won the technology convenience award in the redesigned J.D. Power TXI technology study, with the article identifying its Smart rearview camera mirror as a standout feature.
2020
Subaru and TerraCycle expand PPE recycling partnership
Subaru of America announced an expansion of its existing partnership with TerraCycle to collect disposable masks and gloves at more than 20 offices nationwide for recycling.
2020
Subaru announces 2021 Forester updates and pricing
Subaru of America announced pricing for the 2021 Forester and described updates including standard driver-assistance and safety features. The model was scheduled to arrive at Subaru retailers in October.
2020
Subaru stops accepting production orders for current BRZ
Reports said Subaru had stopped accepting production orders for the current BRZ, with new orders to be fulfilled only from remaining inventory.
2020
Subaru rolls out SPEED online shopping platform in the Philippines
Motor Image Pilipinas rolled out Subaru SPEED, an online one-stop-shop platform intended to help customers make informed decisions about owning a Subaru without visiting a showroom. Features include brochure requests, pricing information, virtual and at-home test drives, and dealership and financing options.
2020
Subaru of America sponsors Harvest 2020
Subaru of America announced that it would serve as the exclusive automotive sponsor of the Pennsylvania Horticultural Society's Harvest 2020 initiative, which addresses food insecurity in the Philadelphia region.
2020
Subaru raises the 2021 Crosstrek starting price by $100
Subaru announced a starting price of $22,245 for the 2021 Crosstrek, an increase of $100 from the 2020 model year.
2020
Subaru announces 2021 Ascent pricing
Subaru of America announced pricing for the 2021 Ascent, with a starting price of $32,295, a $300 increase over the previous year.
2020
Subaru announces updates for the 2021 Crosstrek
Subaru of America announced the 2021 Crosstrek, including a new Sport trim, an available 182-horsepower 2.5-liter engine, and updated features. The vehicle was planned to arrive at retailers later that summer.
2020
Subaru recalls 188,207 2019 vehicles over faulty fuel pumps
Subaru issued a recall for 188,207 2019 vehicles because a faulty fuel pump could fail and cause the engine to stall. Dealers will replace the fuel pumps in affected vehicles. Subaru said it was unaware of any crashes or injuries resulting from the fault.