Summer's Eve

Summer's Eve is an American brand associated with feminine hygiene products. According to the referenced Wikipedia entry, the brand is produced by the C.B. Fleet Company, which operates as a subsidiary of Prestige Consumer Healthcare. The available reference material does not establish a founding year, founder, headquarters, original corporate owner, or a complete international market footprint. The brand has been especially visible for marketing connected with intimate-care products, including douche products and related feminine hygiene offerings. Its advertising has generated public discussion because some campaigns used provocative or anthropomorphic treatments of female anatomy and because one print advertisement was criticized for linking product use with a woman's ability to ask for a pay raise. In 2010, an advertisement in Woman's Day presented eight steps a woman should take before requesting a raise and placed use of a Summer's Eve douche first. After the advertisement was questioned by The New York Times, the company apologized and said that the advertisement would not be run again. A subsequent 2011 television campaign titled "Hail to the V" used differently colored hands to represent talking vaginas. The campaign attracted attention for its deliberately irreverent tone and was parodied by comedian Stephen Colbert on The Colbert Report. Colbert's parody applied the same style of advertising to fictional men's intimate-care products and ended by adapting the campaign's slogan into "Hail to the D." The brand's public identity therefore combines a mass-market feminine hygiene proposition with advertising that has sometimes relied on humor, explicit anatomical references, and gender commentary. Those creative choices have produced both visibility and criticism. The available sources do not provide enough information to document a complete product catalog, current advertising strategy, sales performance, geographic distribution, or detailed corporate history. Summer's Eve should consequently be understood here as a clearly identified consumer product brand within Prestige Consumer Healthcare's portfolio, with a documented history of controversial advertising but limited publicly supplied corporate detail.

Summer's Eve is identified in the supplied reference material as an American feminine hygiene brand. Its products are produced by the C.B. Fleet Company, a subsidiary of Prestige Consumer Healthcare. The available material does not give a verified founding date, founder, original ownership history, headquarters, or a detailed chronology of corporate development. The best-documented part of the brand's history concerns its advertising. In 2010, an advertisement published in Woman's Day advised women to take eight steps before asking for a raise and listed use of a Summer's Eve douche as the first step. The advertisement was criticized for implying that intimate cleansing was a prerequisite for professional confidence or advancement. After The New York Times questioned the advertisement, the company apologized and stated that it would not be used again. In 2011, Summer's Eve ran a television advertisement called "Hail to the V." The commercial used differently colored hands as animated representations of talking vaginas. Its anatomical humor and directness made it a notable example of the brand's provocative communication style. Stephen Colbert subsequently parodied the campaign on The Colbert Report by inventing mock products aimed at men's intimate anatomy and modifying the campaign's closing line to "Hail to the D." The brand was also mentioned in litigation involving publicist Ronn Torossian and rival Drew Kerr. Torossian sued Kerr for $20 million, alleging that Kerr had established a bogus website that connected him with an image of a Summer's Eve douche. The supplied material does not specify the case's filing date, procedural history, or resolution. Taken together, these episodes show a brand whose public profile has been shaped not only by feminine hygiene products but also by contentious and attention-seeking advertising. The sources supplied for this entry do not support a fuller account of product launches, changes in ownership, sales, international expansion, or current marketing activity.

• 2011

  Hail to the V campaign receives widespread attention

  [1]Summer's Eveen.wikipedia.org

  Summer's Eve aired a provocative television campaign using colored hands to depict talking vaginas; the campaign was subsequently parodied on The Colbert Report.

• 2010

  Raise-related advertisement withdrawn

  [1]Summer's Eveen.wikipedia.org

  After criticism of a Woman's Day advertisement that placed use of a Summer's Eve douche before asking for a raise, the company apologized and said the advertisement would not run again.

A mass-market feminine hygiene brand whose communications have emphasized intimate care, freshness, and product-related confidence, at times using provocative humor and anthropomorphic advertising.

• Feminine hygiene

  Summer's Eve douche products

  The supplied sources specifically associate Summer's Eve with douche products, a category of feminine hygiene products involving vaginal cleansing. No verified product variants, formulations, pack sizes, or current availability are provided in the reference material.

• 2010

  Criticism of raise-related advertisement

  A Woman's Day advertisement that made douche use the first step before asking for a raise was criticized as inappropriate and sexist in implication. The company apologized and withdrew the execution.

  Source

Read more

• 2011Hail to the V

  United States

  A television campaign used differently colored hands to represent talking vaginas and adopted a deliberately provocative comedic style.

  Outcome. The campaign attracted public attention and was parodied by Stephen Colbert on The Colbert Report.

  Source
• 2010Woman's Day raise-related advertisement

  United States

  A print advertisement presented eight steps a woman should take before requesting a pay raise and placed use of a Summer's Eve douche first. The execution was criticized for its gendered implication and was not continued after the company apologized.

  Outcome. The company apologized and said it would not run the advertisement again.

  Source

• 2010

  Withdraw criticized print advertisementStrategy

  Background

  The brand faced criticism over a Woman's Day advertisement that connected use of its product with asking for a pay raise.

  Action taken

  The company apologized and stated that the advertisement would not be run again.

  Aftermath

  The advertisement became a documented example of controversy surrounding the brand's marketing.

  Source

1. 1Summer's Eveen.wikipedia.org