Sunmerry Bakery

Sunmerry Bakery, also known by the Chinese name 聖瑪莉 and the pinyin form Shèng Mǎlì, is a Taiwanese bakery and café retail chain founded in 1986. Its first bakery opened on Yongkang Street near Xinyi Road in Taipei, establishing the brand in one of the city’s well-known commercial and food districts. The business operates as a customer-facing bakery retailer rather than solely as a packaged-food manufacturer, combining freshly prepared bakery products with beverages, cakes, desserts, and related café offerings. The brand’s range includes traditional and contemporary bakery items, cakes, coffee, tea, desserts, and bubble tea. This mix places Sunmerry between a conventional neighborhood bakery and a broader café-style food retailer. Its stores serve products for everyday consumption as well as cakes and specialty desserts suitable for gifting, celebrations, and seasonal demand. The available reference material does not identify a founder, parent company, listed entity, corporate headquarters, or official website, so those details cannot be stated reliably here. Sunmerry began international expansion in 2015, when it opened its first overseas stores in New York City in the United States. The move extended a Taiwanese bakery concept into an international retail market while retaining the brand’s bakery-centered identity. According to the cited reference, the chain has 36 retail shops worldwide, including 29 in Taiwan and seven in the United States. These figures describe the footprint reported in the reference material and may change over time. In 2018, Sunmerry opened its first sightseeing factory. The facility combined a central factory with a visitor-oriented attraction and covered approximately 6,600 square metres. This development broadened the brand beyond store-based retail by linking production, consumer education, and tourism. The reference material does not provide the facility’s location, admission model, or detailed visitor programs. Sunmerry attracted particularly wide attention in 2020 during the COVID-19 pandemic through its so-called Toilet Paper Cake. The product was a four-chocolate chiffon sponge cake layered with an Oreo filling and covered in white chocolate. Its appearance referenced a toilet-paper roll, making it a visually distinctive product during a period when toilet paper shortages and stockpiling had become prominent public topics. The product became associated with the brand’s ability to respond to contemporary consumer conversation through novelty bakery design. The available sources do not establish sales figures, campaign spending, or the precise duration of the product’s availability. Overall, Sunmerry Bakery represents a Taiwanese bakery retail brand with a domestic base, a limited United States presence, a mixed bakery-and-café assortment, and an additional factory-tourism dimension. Its documented history is defined by its 1986 Taipei origin, overseas expansion in 2015, the 2018 sightseeing-factory development, and the 2020 publicity surrounding the Toilet Paper Cake.

Sunmerry Bakery was established in 1986 in Taipei, Taiwan. Its first bakery opened on Yongkang Street near Xinyi Road, providing the foundation for a retail business centered on bakery products and café-style food and drinks. The brand’s Chinese name is 聖瑪莉, transliterated in the reference material as Shèng Mǎlì. The documented business model encompasses more than bread alone. Sunmerry sells cakes, desserts, coffee, tea, bubble tea, and other bakery products through its retail shops. This assortment gives the chain a broad bakery-and-beverage profile, serving routine purchases alongside celebration cakes, desserts, and specialty items. The available source does not identify the company’s founder, ownership structure, legal entity, or management team. Sunmerry’s first recorded international expansion occurred in 2015, when it established its first overseas stores in New York City. The United States became the brand’s second documented operating market after Taiwan. The reference describes a worldwide network of 36 retail shops, with 29 located in Taiwan and seven in the United States. No additional countries are identified in the supplied material. In 2018, Sunmerry opened its first sightseeing factory. The facility combined manufacturing functions with a visitor attraction and was reported to measure approximately 6,600 square metres. The project added a tourism and consumer-experience component to the brand’s bakery operations, allowing the production side of the business to coexist with a public-facing destination. The source does not provide further details about the factory’s location, visitor services, or production capacity. The brand received notable attention in 2020 during the COVID-19 pandemic for its Toilet Paper Cake. The product was a four-chocolate chiffon sponge cake with an Oreo filling and a white-chocolate exterior shaped to evoke a toilet-paper roll. Its design connected a familiar bakery format with the public anxiety and unusual consumer behavior surrounding toilet-paper shortages during the pandemic. The available reference describes the product as becoming famous but does not provide verified sales, revenue, distribution, or campaign-performance data. Sunmerry’s documented development therefore includes four principal stages: its establishment as a Taipei bakery retailer in 1986; its move into the United States in 2015; the creation of a combined central and sightseeing factory in 2018; and the visibility generated by a pandemic-era novelty cake in 2020. The brand remains described as an international chain, with its reported retail base concentrated in Taiwan and the United States.

• 2020

  Toilet Paper Cake becomes widely known

  [1]Sunmerry Bakeryen.wikipedia.org

  Sunmerry gains attention during the COVID-19 pandemic for a four-chocolate chiffon cake with Oreo filling and a white-chocolate exterior designed to resemble toilet paper.

• 2018

  First sightseeing factory opens

  [1]Sunmerry Bakeryen.wikipedia.org

  The brand establishes a sightseeing factory combined with a central factory, reported to cover about 6,600 square metres.

• 2015

  International expansion begins in New York

  [1]Sunmerry Bakeryen.wikipedia.org

  Sunmerry opens its first overseas stores in New York City, United States.

• 1986

  First Sunmerry bakery opens in Taipei

  [1]Sunmerry Bakeryen.wikipedia.org

  Sunmerry Bakery is established, and its first bakery opens on Yongkang Street near Xinyi Road in Taipei.

A Taiwanese bakery and café retailer combining fresh bakery products, cakes, desserts, and beverages with selected novelty offerings and a sightseeing-factory experience.

• Bakery · 1986

  Bakery products

  Sunmerry’s core assortment consists of bakery products sold through its retail stores. The supplied reference does not enumerate individual breads or pastries, but identifies bakery products as the central category around which the chain developed.

• Cakes and desserts

  Cakes

  Cakes form part of Sunmerry’s broader bakery and café assortment. They complement everyday baked goods and provide products for celebrations and dessert occasions. Specific standard cake ranges are not identified in the available source.

• Beverages

  Coffee and tea

  Sunmerry stores sell coffee and tea alongside bakery products and cakes. These beverages support the brand’s café-style retail positioning, although the supplied material does not specify roast profiles, tea varieties, or service formats.

• Beverages

  Bubble tea

  Bubble tea is included among the beverage categories associated with Sunmerry Bakery. No detailed information about flavors, toppings, recipes, or current availability is provided in the reference material.

• Novelty cake · 2020

  Toilet Paper Cake

  The Toilet Paper Cake is a novelty dessert that became associated with Sunmerry during the COVID-19 pandemic. It uses four-chocolate chiffon sponge cake, an Oreo filling, and a white-chocolate covering. Its cylindrical appearance was designed to evoke a roll of toilet paper.

• 2020Toilet Paper Cake

  Taiwan

  Sunmerry promoted or sold a visually distinctive cake resembling a toilet-paper roll during the COVID-19 pandemic. The concept used a chocolate chiffon and Oreo-filled dessert to connect the bakery product with a highly visible contemporary consumer concern.

  Outcome. The product became widely associated with Sunmerry and was reported as making the brand famous during the pandemic. Verified sales or financial results are not available in the supplied material.

  Source

• 2020

  Launch of the Toilet Paper CakeProduct launch

  Background

  During the COVID-19 pandemic, toilet paper became a prominent subject of public discussion because of shortages and stockpiling.

  Action taken

  Sunmerry offered a four-chocolate chiffon cake with Oreo filling and a white-chocolate covering designed to resemble a toilet-paper roll.

  Aftermath

  The novelty product attracted attention and became one of the brand’s most recognizable documented offerings. No verified sales or revenue figures are available.

  Source

• 2018

  Development of a combined central and sightseeing factoryStrategy

  Background

  Sunmerry expanded its physical business beyond conventional retail stores by combining production infrastructure with a visitor-oriented facility.

  Action taken

  The company established its first sightseeing factory, reported to cover approximately 6,600 square metres.

  Aftermath

  The project added a factory-tourism and consumer-experience element to Sunmerry’s bakery operations.

  Source

• 2015

  Entry into the United StatesStrategy

  Background

  After operating in Taiwan since 1986, Sunmerry pursued international expansion through its first overseas stores in New York City.

  Action taken

  The brand established its first overseas retail locations in New York City, United States.

  Aftermath

  The United States became a documented operating market, and the reference later reported seven Sunmerry shops there.

  Source

1. 1Sunmerry Bakeryen.wikipedia.org