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Sunstar Americas, Inc. (United States)

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Sunstar Americas, Inc. is the United States-based company behind the GUM® oral care brand, part of the SUNSTAR Group.

Last updated September 16, 2026

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Overview

Sunstar Americas, Inc. is a United States company that offers the GUM® oral care brand. The GUM® brand is described as coming from professional dentistry and is known for the round rubber tip on the end of many toothbrushes, with GUM® standing for Gentle Uletic Massage. The brand is integrated into the SUNSTAR Group and promotes a holistic view of oral health, linking mouth health to body health. GUM® products available in the United States include interdental cleaners, dental floss, flossers, toothbrushes, and specialty accessories.

History

The GUM® brand comes from professional dentistry and is known for the round rubber tip on the end of many toothbrushes, gentle on teeth and gums. The brand name GUM® stands for Gentle Uletic Massage. The brand has been integrated into the SUNSTAR Group, and it embraces a holistic view of oral health, seeing oral health as one of the foundations of a healthy body. SUNSTAR research has shown that mouth health and body health are closely linked. Today, the GUM brand is committed to helping people at all stages of life improve their overall health and well-being, one mouth at a time.

Products and positioning

GUM® is positioned as a professional dentistry–derived oral care brand that promotes gentle care and a holistic connection between oral health and overall body health.

  • GUM® Technique Deep Clean Toothbrush

    A toothbrush in the GUM® product range available in the United States.

  • GUM® Sensitive Clean Technique® Toothbrush

    A toothbrush in the GUM® product range available in the United States.

  • GUM® Sonic Powered Toothbrush

    A powered toothbrush in the GUM® product range available in the United States.

  • GUM® Sonic Powered Toothbrush Refills

    Refills for the GUM® Sonic Powered Toothbrush.

  • GUM® Enamel Clean TECHNIQUE® Toothbrush

    A toothbrush in the GUM® product range available in the United States.

  • GUM® Multi-Clean Toothbrush

    A toothbrush in the GUM® product range available in the United States.

  • Professional Clean Floss Picks

    Floss picks with an easy grip handle, precision-tipped dental pick, extra strong shred-resistant dental floss, and fresh mint flavor.

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