Super Bubble

Super Bubble was an American bubble-gum brand whose history began in Memphis, Tennessee, in 1946. It was introduced by the Thomas Wiener Company under the leadership of Douglas Thomas and Donald Wiener. The product's original flavor was based on the recipe associated with the older Bub's Daddy gum, linking Super Bubble to an earlier tradition of flavored, individually wrapped chewing gum. The brand entered a competitive penny-candy market at a time when bubble gum was being sold by several established manufacturers. Super Bubble was initially priced at five cents. Competition from brands such as Dubble Bubble and Bazooka encouraged the company to introduce a one-cent version in 1948, broadening its accessibility and strengthening its position as an inexpensive impulse confection. Corporate ownership changed several times. In 1954, the Thomas Wiener Company became The Donruss Company after D. J. Thomas sold his interest to Donald and Russ Wiener. General Mills acquired the brand in 1969. The gum line was later sold to Leaf, and The Hershey Company acquired Leaf in 1996. Farley's & Sathers Candy Company subsequently purchased Super Bubble from Hershey. In 2012, Farley's & Sathers merged with Ferrara Pan to form Ferrara Candy Company, which continued to manufacture and distribute the brand. Super Bubble was offered in its original flavor as well as green apple, grape, watermelon, and cherry variants. Cherry was eventually removed from the lineup. Products were generally sold as individually wrapped pieces in bags or plastic tubs, formats suited to convenience stores, candy displays, and other impulse-purchase channels. Ferrara announced in January 2024 that it would discontinue Super Bubble along with Fruit Stripe Gum. The company attributed the decision to changing consumer habits. As a result, Super Bubble is now a discontinued historical confectionery brand rather than an active product line. Its significance lies in its long continuity across multiple owners and in its place within the postwar American bubble-gum market.

Super Bubble was introduced in 1946 by the Thomas Wiener Company in Memphis, Tennessee. The company was led by Douglas Thomas and Donald Wiener, and the brand's original recipe drew on the formula of the older Bub's Daddy gum. From its launch, Super Bubble was part of the American bubble-gum and penny-candy trade, competing for attention with better-known products including Dubble Bubble and Bazooka. The gum was first sold at five cents. In response to competitive pressure, the company introduced a one-cent version in 1948. This lower-priced format reflected the brand's emphasis on accessible, impulse-oriented confectionery and helped it participate in the mass-market expansion of packaged candy in the postwar United States. The brand's corporate identity changed in 1954. D. J. Thomas sold his interest in the Thomas Wiener Company to Donald and Russ Wiener, and the business became The Donruss Company. General Mills acquired Super Bubble in 1969. At a later point, the gum line was transferred to Leaf. Leaf was acquired by The Hershey Company in 1996, bringing Super Bubble into Hershey's confectionery portfolio. Hershey later sold the brand to Farley's & Sathers Candy Company. In 2012, Farley's & Sathers merged with Ferrara Pan, creating Ferrara Candy Company. Ferrara continued to produce Super Bubble as part of its broader portfolio of American candy brands. The product remained associated with individually wrapped pieces sold in bags and plastic tubs. The original flavor continued alongside several fruit variants, including green apple, grape, and watermelon. Cherry was also offered historically but was later discontinued. These products gave the brand a recognizable range while retaining the basic format of a small, individually wrapped piece of bubble gum. In January 2024, Ferrara stated that it would discontinue Super Bubble and Fruit Stripe Gum because of changing consumer habits. The announcement marked the end of commercial production of Super Bubble after nearly eight decades. The brand is therefore best understood as a defunct American confectionery label with a history spanning independent ownership, major food-company ownership, and later operation within a specialist candy manufacturer.

• 2024

  Production is discontinued

  [1]Super Bubbleen.wikipedia.org

  Ferrara announces that Super Bubble will be discontinued, citing changing consumer habits.

• 2012

  Ferrara Candy Company is formed

  [1]Super Bubbleen.wikipedia.org

  Farley's & Sathers Candy Company merges with Ferrara Pan, creating Ferrara Candy Company, which continues producing Super Bubble.

• 1996

  Hershey acquires Leaf

  [1]Super Bubbleen.wikipedia.org

  The Hershey Company acquires Leaf, bringing the Super Bubble gum line into Hershey's portfolio.

• 1969

  General Mills acquires the brand

  [1]Super Bubbleen.wikipedia.org

  General Mills acquires Super Bubble as part of the brand's succession of corporate owners.

• 1954

  Thomas Wiener Company becomes The Donruss Company

  [1]Super Bubbleen.wikipedia.org

  Following D. J. Thomas's sale of his interest to Donald and Russ Wiener, the company adopts the Donruss name.

• 1948

  One-cent version launches

  [1]Super Bubbleen.wikipedia.org

  The company introduces a one-cent version as competition from Dubble Bubble and Bazooka intensifies.

• 1946

  Super Bubble is introduced

  [1]Super Bubbleen.wikipedia.org

  The Thomas Wiener Company introduces Super Bubble in Memphis, Tennessee, under the leadership of Douglas Thomas and Donald Wiener.

An affordable, nostalgic American bubble-gum brand positioned for impulse purchases and everyday candy consumption. Its low-price history, individually wrapped pieces, colorful flavors, and bag or tub packaging made it particularly suited to convenience retail and traditional confectionery outlets.

• Bubble gum · 1946

  Original Super Bubble

  The original Super Bubble product was an individually wrapped piece of bubble gum built around the brand's traditional flavor profile. Its recipe was derived from the older Bub's Daddy gum. The product was sold through accessible confectionery formats and was historically available at both five cents and, from 1948, one cent. It remained the core expression of the brand throughout its ownership changes.

• Flavored bubble gum

  Super Bubble fruit flavors

  Super Bubble expanded beyond its original flavor with green apple, grape, watermelon, and cherry varieties. The fruit flavors added color and variety to the line while preserving the individually wrapped piece format. Cherry was eventually removed from production, whereas green apple, grape, and watermelon were identified among the brand's later flavor offerings. All variants were discontinued when Ferrara ended the brand.

• 2024

  Discontinuation of Super BubbleStrategy

  Background

  Ferrara cited changing consumer habits when discussing the future of Super Bubble and Fruit Stripe Gum.

  Action taken

  Ferrara announced that it would discontinue Super Bubble and end its production.

  Aftermath

  Super Bubble became a defunct brand after nearly eight decades in the market.

  Source

• 1948

  Introduction of a one-cent formatStrategy

  Background

  Super Bubble faced increased competition from Dubble Bubble and Bazooka after its introduction at a five-cent price point.

  Action taken

  The company introduced a one-cent version of Super Bubble to compete in the low-priced candy market.

  Aftermath

  The move reinforced the brand's accessibility and its role as an inexpensive impulse confection.

  Source

1. 1Super Bubbleen.wikipedia.org