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SuperToons is a Bulgarian children's television channel launched in 2020, broadcasting animated series for kids aged 3 to 12.

Last updated September 27, 2026

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Overview

SuperToons (СуперТуунс) is a Bulgarian television channel dedicated to children's animation. It is owned by the media company Pro Kids, and in particular by Emil Simeonov, who also holds Pro Films. The channel began broadcasting on 1 September 2020 and primarily airs animated programming aimed at children between the ages of 3 and 12. The channel's schedule is built around a broad library of international animated series, dubbed or subtitled for Bulgarian audiences. Its lineup has included well-known titles such as Maya the Bee, The Adventures of Paddington Bear, Fireman Sam, Johnny Test, Teletubbies, Adventures of Sonic the Hedgehog, Masha and the Bear, Bob the Builder, Inspector Gadget, Mia and Me, Winx Club, Arthur and the Minimoys, The Smurfs, Nu, pogodi!, Bakugan: Battle Brawlers, Beyblade: Metal Fusion, Franklin and Friends, Hot Wheels Battle Force 5, Vic the Viking, Nils Holgersson, 100% Wolf: The Legend of the Moonstone, The Fixies, Luntik and His Friends, Nu, pogodi! Vacation, Monsiland, Fullmetal Alchemist, Sonic X, Fullmetal Alchemist: Brotherhood, Rainbow Ruby, Tip the Mouse, Polly Pocket, Spider Riders, Dr. Dimensionpants, Naruto, and Naruto: Shippuden. SuperToons operates as a niche kids' channel within the Bulgarian television market, positioning itself as a destination for both classic and contemporary animation. Its programming spans several decades of cartoon production, from 1960s and 1980s classics to more recent series, giving it a mix of nostalgic and current content. The channel maintains an official website at supertoons.bg, a Facebook page, and a YouTube channel under the Super Toons TV name. As a brand, SuperToons is tied to the broader Pro Films/Pro Kids media group, which is active in film distribution and television in Bulgaria. The channel's launch in 2020 reflects the continued demand for dedicated children's content in the Bulgarian market and the strategy of leveraging a large catalog of internationally recognized animated properties.

History

SuperToons was launched on 1 September 2020 as a Bulgarian television channel focused on children's animation. It is owned by the media company Pro Kids, and specifically by Emil Simeonov, who is also the holder of Pro Films. The channel was established to serve children aged 3 to 12 with a schedule composed largely of animated series, many of them internationally produced and adapted for Bulgarian viewers. From its first year, the channel aired a mix of classic and modern cartoons. Its early lineup included Maya the Bee (2012–2017), The Adventures of Paddington Bear (1997–2000), Fireman Sam (2008–2018), Johnny Test (2005–2014), Teletubbies (2015–2018), Adventures of Sonic the Hedgehog (1993), Masha and the Bear (2009–), Bob the Builder (2010–2011), Inspector Gadget (1983–1986), Mia and Me (2012–), Winx Club (2004–2019), and Nu, pogodi! (1969–2006). In 2021, the channel expanded its catalog with additional titles such as Arthur and the Minimoys (2016–2017), The Smurfs (1981–1989), Bakugan: Battle Brawlers (2007–2012), Beyblade: Metal Fusion (2009–2010), Franklin and Friends (2011–2013), Hot Wheels Battle Force 5 (2009–2011), Vic the Viking (2014), Nils Holgersson (2011), and 100% Wolf: The Legend of the Moonstone (2020). Further additions followed in 2022 with The Fixies (2010–), and in 2023 with Nu, pogodi! Vacation (2021–). In 2024, the channel added Monsiland (2018–) and Spider Riders (2006–2007). The 2025 lineup included Fullmetal Alchemist, Polly Pocket (2025–), and Dr. Dimensionpants (2014–2015). Upcoming or recently added titles for 2026 include Sonic X and Fullmetal Alchemist: Brotherhood. The channel also airs Naruto (2002–2007) and Naruto: Shippuden (2007–2017). SuperToons maintains an official website, a Facebook page, and a YouTube channel under the Super Toons TV name, extending its brand beyond traditional television distribution.

  • SuperToons launches as a Bulgarian children's TV channel.

  • Channel adds titles such as The Smurfs, Bakugan, Beyblade: Metal Fusion, and others.

  • The Fixies joins the schedule.

  • Nu, pogodi! Vacation is added.

  • Monsiland and Spider Riders are added.

  • Fullmetal Alchemist, Polly Pocket, and Dr. Dimensionpants are added.

  • Sonic X and Fullmetal Alchemist: Brotherhood are listed for the schedule.

Products and positioning

A Bulgarian children's television channel offering a mix of classic and contemporary animated series for kids aged 3 to 12.

  • Maya the Bee (2012–2017)

  • The Adventures of Paddington Bear (1997–2000)

  • Fireman Sam (2008–2018)

  • Johnny Test (2005–2014)

  • Teletubbies (2015–2018)

  • Adventures of Sonic the Hedgehog (1993)

  • Masha and the Bear (2009–)

  • Bob the Builder (2010–2011)

  • Inspector Gadget (1983–1986)

  • Mia and Me (2012–)

  • Winx Club (2004–2019)

  • Arthur and the Minimoys (2016–2017)

  • The Smurfs (1981–1989)

  • Nu, pogodi! (1969–2006)

  • Bakugan: Battle Brawlers (2007–2012)

  • Beyblade: Metal Fusion (2009–2010)

  • Franklin and Friends (2011–2013)

  • Hot Wheels Battle Force 5 (2009–2011)

  • Vic the Viking (2014)

  • Nils Holgersson (2011)

  • 100% Wolf: The Legend of the Moonstone (2020)

  • The Fixies (2010–)

  • Luntik and His Friends (2006–present)

  • Nu, pogodi! Vacation (2021–)

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