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Surge (drink)

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A citrus-flavored soft drink.

Last updated October 5, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Surge is a citrus-flavored soft drink originally introduced by The Coca-Cola Company in the 1990s.

Products and positioning

Product categories. soft drink

Recent events

  • Unconfirmed

    Reported

    Peak XV raises Surge seed investment ceiling to $5M and unveils 18-startup cohort[1]

    Peak XV Partners has increased how much it invests per startup through Surge, its seed-stage investing platform, raising the seed investment ceiling to $5 million, and unveiled a new cohort of 18 companies; more than half of the startups are based in India and thirteen of the 18 are targeting global markets.

  • Cooby announces $2.9 million in funding[2]

    Cooby announced that it had raised $2.9 million to date, led by Sequoia India’s Surge and Pear VC.

  • Unconfirmed

    Infina closes US$6 million seed funding round[3]

    Vietnam-focused investing app Infina announced that it had closed a US$6 million seed funding round. The round included Sequoia Capital India's Surge, Y Combinator, Saison Capital, Starling Ventures, Alpha JWC, and AppWorks, among other investors.

  • Reported

    Klub raises $20 million in funding[4]

    Klub announced that it raised $20 million in funding from existing investors 9Unicorns and Surge, with Alter Global and GMO VenturePartners participating as new investors.

  • Reported

    Revery announces US$2 million pre-seed funding[5]

    Revery announced US$2 million in pre-seed funding led by Surge, with participation from several venture funds and angel investors.

  • Reported

    Shipsy raises USD 6 million in Series A funding[6]

    Shipsy said it raised USD 6 million in a Series A funding round co-led by Sequoia Capital India's Surge and existing investor Info Edge. The company said the funds would support growth, geographical expansion and product innovation.

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