Survio

Survio is a Czech software brand that provides browser-based tools for designing, distributing, and analyzing online surveys. The service was created in Brno, a South Moravian technology center often associated with the Czech Republic's software and startup ecosystem. Its core proposition is to let organizations and individuals produce questionnaires without installing specialized software, then collect responses through digital channels and turn the results into visual reports. The origins of Survio date to an experience Martin Pavlíček had in 2008, when illness required him to complete a succession of paper forms in hospital. Pavlíček and Ondřej Coufalík subsequently established Global Business IT s. r. o., a predecessor project intended to develop a more practical questionnaire system. Development continued through the South Moravian innovation environment, and the Survio project was formally established in 2012. In its early phase, Survio adopted an international orientation. The platform launched with support for 11 languages and reached approximately 100,000 users in 124 countries by the end of its first year of operation. In 2012, Webnode invested CZK 1.5 million and acquired a 35% stake in the project, providing capital for accelerated development and expansion. The investment amount and ownership figure are reported in the English-language Wikipedia article and are historical figures rather than current valuation data. Survio operates primarily as software as a service. Customers access the application over the internet, while survey data is stored in cloud infrastructure and transferred using encrypted connections. The commercial model combines a free tier with paid plans that unlock additional functionality, capacity, and specialized survey features. This freemium approach supports casual users and small organizations while also addressing the needs of businesses, schools, public institutions, nonprofit organizations, and professional research users. The platform supports multiple question formats, including multiple-choice, open-text, ranking, matrix, semantic-differential, Net Promoter Score, and 360-degree feedback questions. Survey authors can begin with a template or create a questionnaire from scratch, customize its appearance, and use logic features such as conditional skips. Distribution options include email invitations, social media, embedded website forms, direct links, and QR codes. The interface and questionnaires are designed for mobile use, which allows responses to be collected on smartphones and other portable devices. After responses are submitted, Survio automatically organizes the data into tables and charts. Users can filter results, produce reports, and export information in formats such as PDF, DOCX, and PPTX. Integrations and connected workflows mentioned in reference material include Google Sheets and Google Analytics. Typical applications include customer satisfaction measurement, product and service evaluation, market research, employee and motivation surveys, 360-degree feedback, course and school evaluations, patient satisfaction research, pharmacy assessments, and feedback on corporate or public events. Survio is positioned particularly toward small and medium-sized enterprises, but its audience also includes students, educators, public offices, universities, healthcare organizations, event agencies, and nonprofits. Reference material identifies users or clients associated with companies including IBM, Tesco, FedEx, Bosch, Oriflame, BMW, Microsoft, and Ford; these names should be understood as reported examples of organizations using the platform, not as evidence of exclusive partnerships. The service has been described as serving more than one million users across roughly 170 countries, with especially visible adoption in Europe and Latin America. From 2018, Survio also co-organized SaaS Movement, a professional conference for software-as-a-service companies, together with Smartlook and Smartsupp. The event brought together SaaS practitioners and presented industry trends and operating experience, with reported participants including Pipedrive, Avast, Kiwi.com, and Cleverbridge. By 2021, the company was reported to have a 30-person workforce in Brno spanning development, marketing, product, sales, and customer support. Survio therefore represents a Czech-origin, internationally distributed SaaS brand focused on accessible survey creation and self-service research workflows.

Survio emerged from an effort to replace cumbersome paper questionnaires with a flexible online system. Martin Pavlíček's experience completing numerous forms while hospitalized in 2008 provided the initial inspiration. Pavlíček and Ondřej Coufalík then founded Global Business IT s. r. o., a predecessor organization connected with the questionnaire-system concept. Development took place in the South Moravian innovation environment, eventually leading to the creation of Survio in 2012. The project was built in Brno and was international from its early release. The initial product offered 11 language versions, allowing users outside the Czech Republic to create and distribute surveys. By the end of the first year, reported adoption had reached 100,000 users across 124 countries. In the same year, Webnode invested CZK 1.5 million for a reported 35% share of Survio. This historical investment helped finance a period of rapid growth, although current ownership is not specified in the available material. Survio developed as a cloud-based software-as-a-service product. Rather than requiring customers to install a program, the service delivers survey creation, response collection, analysis, and reporting through an online application. Its freemium structure provides a free entry point alongside premium functions. The platform's feature set expanded to include customizable templates, multiple question types, skip logic, integrations, mobile-friendly forms, automated charts, filtering, and downloadable reports. The service has been used across commercial, educational, governmental, healthcare, nonprofit, and event-related contexts. Businesses can use it for customer satisfaction, product evaluation, market research, and employee feedback. Schools and universities can gather course or institutional evaluations. Healthcare providers can measure patient experience, while event organizers can collect opinions about trips, concerts, and corporate programs. Survio has been described as particularly suitable for SMEs and self-service users that need practical research tools without commissioning a specialized survey agency. The brand's geographic scope expanded over time. Reference material from the period beginning in 2020 describes the application as available in 17 languages and used in 198 countries, while another customer-base description cites more than one million users in 170 countries. These figures reflect different reporting contexts and should not be treated as a single current measurement. The same material identifies Europe and Latin America as important regions for the service. Survio also participated in the Czech and wider European SaaS community. From 2018, it co-organized the SaaS Movement conference with Smartlook and Smartsupp. The event was designed to share SaaS knowledge, discuss market trends, and connect practitioners, with reported participants including Pipedrive, Avast, Kiwi.com, and Cleverbridge. In January 2020, Survio was reported to have achieved 60% year-on-year growth and EUR 2 million in annual recurring revenue. The reference gives this as a time-specific business indicator, not a current financial statement. By May 31, 2021, the company was reported to employ 30 people in Brno, with functions covering engineering, product, marketing, sales, and customer support. The available material does not establish a later ownership change, listing, acquisition, or current executive structure. Survio remains characterized by its available online survey software, international localization, and self-service SaaS model.

• 2021

  Brno team reported at 30 employees

  [1]Survioen.wikipedia.org

  The company was reported to employ 30 people as of May 31, 2021.

• 2020

  Reported growth and recurring revenue

  [1]Survioen.wikipedia.org

  Reference material reports 60% year-on-year growth and EUR 2 million in annual recurring revenue in January 2020.

• 2018

  SaaS Movement co-organized

  [1]Survioen.wikipedia.org

  Survio began co-organizing the SaaS Movement professional conference with Smartlook and Smartsupp.

• 2013

  Early international adoption

  [1]Survioen.wikipedia.org

  The platform was reported to have approximately 100,000 users in 124 countries at the end of its first year.

• 2012

  Survio established

  [1]Survioen.wikipedia.org

  The Survio online survey project was established in Brno, Czech Republic.

• 2012

  Webnode takes a minority stake

  [1]Survioen.wikipedia.org

  Webnode reportedly invested CZK 1.5 million and acquired 35% of Survio.

• 2008

  Questionnaire-system concept inspired by hospital paperwork

  [1]Survioen.wikipedia.org

  Martin Pavlíček's experience completing multiple paper forms while hospitalized helped inspire the later online survey project.

• 2008

  Predecessor company founded

  [1]Survioen.wikipedia.org

  Martin Pavlíček and Ondřej Coufalík founded Global Business IT s. r. o., the predecessor associated with development of the questionnaire system.

An accessible, multilingual, freemium SaaS survey platform for SMEs and other organizations that need to create questionnaires, collect feedback, and analyze results without installing specialist software.

• Survey software · 2012

  Survio online survey platform

  The core browser-based SaaS application enables users to create questionnaires from scratch or adapt pre-designed templates. It supports multiple-choice, open-text, ranking, matrix, semantic-differential, Net Promoter Score, and 360-degree feedback questions. Authors can customize surveys, apply conditional skips, and make forms suitable for mobile respondents. The service uses a freemium model with additional capabilities available through paid plans.

• Response collection · 2012

  Survey distribution tools

  Survio provides several ways to invite respondents, including mass email invitations, social media sharing, direct URL links, website embedding, and QR codes. These options allow organizations to use the same questionnaire for customer research, employee feedback, education, healthcare, events, and other structured response-gathering activities.

• Analytics and reporting · 2012

  Survey analytics and reporting

  Submitted responses are automatically processed into tables and visual charts. Users can filter results, review response patterns, and generate reports for circulation or further analysis. Report and data exports are described as available in formats including PDF, DOCX, and PPTX, with integrations or workflows involving Google Sheets and Google Analytics also referenced.

• Questionnaire templates · 2012

  Survey templates

  Template-based survey creation gives users a starting point for common research tasks such as customer satisfaction, employee engagement, course evaluation, market research, Net Promoter Score measurement, and 360-degree feedback. Templates can be modified to fit the organization's questions, branding, distribution method, and reporting requirements.

• 2018SaaS Movement

  Czech Republic · European SaaS sector

  Survio co-organized the SaaS Movement conference with Smartlook and Smartsupp to connect software-as-a-service companies, discuss industry trends, and share operational knowledge.

  Outcome. Reference material reports participation from companies including Pipedrive, Avast, Kiwi.com, and Cleverbridge. No quantified commercial outcome is provided.

  Source

• 2012

  Accept minority investment from WebnodeM&A

  Background

  Survio was an early-stage online survey project seeking resources for rapid product and market development.

  Action taken

  Webnode invested CZK 1.5 million and acquired a reported 35% stake in Survio.

  Aftermath

  The investment was associated with accelerated growth and international expansion. The available reference does not identify the later ownership outcome.

  Investment amount. CZK 1.5 million (2012)

  Source

• 2012

  Launch as a multilingual freemium SaaS serviceStrategy

  Background

  The project was intended to make questionnaire creation and analysis available online to users beyond the Czech market.

  Action taken

  Survio offered a cloud-based survey application with an initial 11-language interface and free access supplemented by premium features.

  Aftermath

  The platform achieved reported early adoption across more than one hundred countries and continued expanding its language and feature coverage.

  Source

1. 1Survioen.wikipedia.org