Sweet Duet

Sweet Duet is a premium Indian sweet brand based in Hyderabad, Telangana, specialising in Atreyapuram Putharekulu — a traditional Andhra sweet with a 300-year heritage. The brand positions itself as India's only GI-tagged luxury Putharekulu gifting brand, sourcing exclusively from GI-certified artisan families in Atreyapuram and handcrafting every piece using a heritage recipe. Sweet Duet was founded by Shahanaz Policherla, who grew up familiar with authentic Atreyapuram putharekulu through her father and later researched the sweet's history and geographic origin before building the brand. The company's stated mission is to preserve authenticity by working directly with hereditary artisan families, using only natural ingredients with zero preservatives and zero artificial colours, and presenting the sweet in luxury gift packaging designed for modern celebrations, weddings, corporate gifting, and festivals. Sweet Duet offers same-day delivery in Hyderabad, pan-India express delivery in 2–5 days, and international shipping. The brand reports over 35,000 happy recipients across India and holds FSSAI licence number 23625030001530. Its product range includes classic and diabetic variants, the latter sweetened with natural stevia extract rather than artificial sweeteners. Sweet Duet also runs a corporate gifting programme with minimum order quantities and advance booking for Diwali, positioning Putharekulu as an alternative to commonplace corporate gifts such as Kaju Katli.

Sweet Duet was founded by Shahanaz Policherla, a Hyderabad-based entrepreneur who grew up eating authentic Atreyapuram putharekulu brought home by her father from the village itself. Unlike many traditional sweet makers, she did not come from a family of sweet-making artisans; her connection to the product was as a consumer who knew what real putharekulu tasted like. Over time, she noticed that many versions appearing in sweet shops and online platforms looked similar but tasted nothing like the authentic sweet she remembered. This prompted her to travel to Atreyapuram, research the sweet's history, trace its geographic origin, and connect directly with hereditary artisan families. Sweet Duet was her answer to preserving authenticity properly. The brand was built around three core principles: sourcing only from GI-certified artisan families in Atreyapuram, using only natural ingredients with no preservatives, artificial colours, or artificial sweeteners (the diabetic variant uses natural stevia extract), and positioning putharekulu as a premium Indian gifting experience rather than a traditional sweet hidden in local stores. The brand has since grown to serve over 35,000 recipients across India, offering same-day delivery in Hyderabad, pan-India express delivery, and international shipping. It holds FSSAI licence number 23625030001530 and maintains a 5.0-star Google rating with 55 verified reviews. Sweet Duet also runs a corporate gifting programme with advance booking for Diwali, requiring lead times of 3–4 weeks for orders of 30–100 boxes and 6 weeks for orders above 100 boxes.

• Sweet Duet founded by Shahanaz Policherla in Hyderabad, Telangana.

• Brand reaches over 35,000 happy recipients across India.

• Achieves 5.0-star Google rating with 55 verified reviews.

• Opens Diwali 2026 advance booking for corporate gifting.

Premium, heritage-rooted luxury gifting brand offering India's only GI-tagged Atreyapuram Putharekulu, handcrafted by women artisans with zero preservatives and luxury packaging.

• Atreyapuram Putharekulu (classic)

  GI-tagged, handcrafted by women artisans using a 300-year heritage recipe, zero preservatives, zero artificial colours.

• Diabetic-friendly Putharekulu

  Sweetened with natural stevia extract, not sucralose blends or sweetener tablets.

• Luxury gift boxes

  Premium gifting presentation designed for weddings, celebrations, festive gifting, and corporate events.

1. 1Atreyapuram Putharekulu - GI Tagged Buy Online | Sweet Duetsweetduet.in
2. 2About SweetDuet – Premium Indian Sweets & Putharekulusweetduet.in
3. 3Shahanaz Policherla - Founder of Sweet Duetsweetduet.in
4. 4Corporate Sweet Gifting India | GI-Tagged Putharekulusweetduet.in
5. 5Sweet Duet - Wikidatawikidata.org