Swizzels

Swizzels (also known as Swizzels Matlow) is a British confectionery company and brand whose history dates to 1928. According to the company’s account, Alfred and Maurice Matlow launched Matlow Bros. Ltd. in London, making jelly sweets. In 1933, the Matlows joined forces with another sweet factory owner, David Dee, and Swizzels Ltd. was formed. The company’s early products included compressed fizzy sweets, Rainbow Drops and Fizzers. The company says it has crafted some of the UK’s best-loved sweets, naming Love Hearts, Refreshers and Drumsticks among its household favourites. Its website presents a broad range that also includes Squashies, Atomix, Choos, Rainbow Drops, Drumstick Mallows, Parma Violets, Fizzers, Double Lollies, Fruity Pops and Vimto Chew Bars, as well as variety packs, sweet tubs and pick ’n’ mix selections. The range includes vegan sweets, and the site provides nutritional information and links to an online shop. Swizzels’ long-standing base is in New Mills, where the company relocated in 1940 after the London Blitz. The official history describes the move to a former textile mill as initially intended to be temporary, but it became permanent. The company emphasizes its family-business roots and describes innovation, teamwork and care as part of its culture. Its stated vision is to delight people with fun sweets and innovative brands, while keeping trust, quality and value central. It also identifies investment in employees, infrastructure and technology, continuous improvement, workplace safety, customer service and profitable growth as priorities. The supplied company information does not identify a current parent company, owner, chief executive or specific operating markets beyond its UK identity.

Swizzels’ official history traces the business to 1928, when Alfred and Maurice Matlow launched Matlow Bros. Ltd. in London to make jelly sweets. In 1933, the Matlows joined forces with David Dee, another sweet factory owner, to share factory space in East London. The company history says Swizzels specialized in fizzy sweets in compressed tablet form and that Swizzels Ltd. was formed. The company’s account records several product developments in the 1930s. Rainbow Drops were introduced and initially sold loose in boxes, to be scooped into paper bags. The company later acquired a bagging machine to make packaged portions. Fizzers, described by Swizzels as the original compressed fizzy sweet, also launched during the decade. They were packed by hand until demand grew and a roll wrapper was purchased. Bettabar, a puffed-rice sweet bound with caramel syrup, was another 1930s launch; it was first made by hand and later shaped by machine. In 1940, during the London Blitz in the Second World War, the companies moved to their current premises in New Mills. The company describes the site as a former textile mill where wicks for miners’ lamps had once been made. Although the move was initially intended to be temporary, it became permanent. The history also notes that the mill was rebuilt after a fire in 1883 and describes it as a landmark in New Mills. The supplied history excerpt begins a section on 1946 and mentions wartime production of water-purifying tablets for the Ministry of Defence, but the passage ends before providing further details. Swizzels presents itself today as a company with family-business roots and a portfolio of enduring confectionery brands. Its official homepage features products including Love Hearts, Refreshers, Drumsticks, Squashies, Rainbow Drops, Parma Violets and Fizzers, alongside other sweets, variety packs and shop selections. The company states that its vision is to delight the world with fun sweets and innovative brands, and that trust, quality and value remain paramount. Its stated goals include developing its people, maintaining product quality and a safe workplace, pursuing continuous improvement and innovation, providing strong customer service, and growing through investment in people and technology. The supplied material does not establish a current owner, parent company, leadership roster, listing status or detailed international-market footprint.

• 1940

  Moved to New Mills

• 1933

  Matlows joined forces with David Dee

• 1930

  Rainbow Drops launched

• 1930

  Fizzers launched

• 1930

  Bettabar launched

• 1928

  Matlow Bros. Ltd. founded

A British confectionery brand built around trusted, familiar sweets and fun, innovative brands; the company emphasizes quality, value, customer satisfaction and its family-business roots, with a mass-market, nostalgic appeal.

• Love Hearts

  A Swizzels sweet identified by the company as a household favourite.

• Refreshers

  A Swizzels sweet identified by the company as a household favourite.

• Drumsticks

  A Swizzels sweet identified by the company as a household favourite.

• Rainbow Drops

  A sweet launched in the 1930s, initially sold loose in boxes.

• Fizzers

  A compressed fizzy sweet launched in the 1930s.

• Bettabar

  A puffed-rice sweet bound with caramel syrup, launched in the 1930s.

• Squashies

  A sweet range featured on the Swizzels homepage.

• Parma Violets

  A sweet featured on the Swizzels homepage.

• 1940

  Relocation to New Mills became permanentOther

• 2020.11.25

  Reported2020.11.25

  YWOW Games and Swizzels partner on licensed puzzles[5]YWOW Games与Swizzels合作推出授权拼图licensing.biz

  YWOW Games entered a partnership with Swizzels for a range of puzzles featuring Swizzels brands, including Love Hearts and Drumstick Squashies.

Read more

1. 1Swizzels Matlow - Loved Since 1928swizzels.com
2. 2Our History - Swizzelsswizzels.com
3. 3Corporate - Swizzelsswizzels.com
4. 4Vision, Goals and Values - Swizzelsswizzels.com
5. 5YWOW Games与Swizzels合作推出授权拼图licensing.biz