SWTCH
SWTCH is a North American EV charging platform provider that deploys and manages charging for multifamily and commercial properties using existing building electrical infrastructure.
Last updated September 27, 2026
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Overview
SWTCH is a North American electric vehicle (EV) charging solutions company focused on the built environment — multifamily residential buildings, workplaces, and public or retail properties. The company describes itself as a pioneer in developing EV charging solutions for multifamily and commercial properties across North America, helping building owners and operators deploy and scale multi-vehicle charging systems. Its core proposition is to use a building's existing electrical infrastructure to deliver cost-effective charging that works for today's EV drivers and scales to support future growth, avoiding expensive electrical upgrades. The company's technology platform, SWTCH Cortex, unifies the entire hardware spectrum — from Level 2 chargers to DC fast chargers and smart outlets — on a single intelligent platform. This allows property owners to deploy the right solution for their property and manage it with automated load management and billing tools. SWTCH emphasizes advanced energy management that lets clients install as many chargers as they want at greatly reduced cost, a cloud-based platform for complete control of charging operations, and reliability features such as local backup during internet outages and 24/7 monitoring. SWTCH serves several customer segments. For multifamily properties, it aims to maximize existing capacity to deliver accessible charging to residents and visitors. For workplaces, it offers turn-key EV charging to attract and retain tenants and maximize property value. For public and retail locations, it helps generate new revenue and attract customers through a charging experience designed to be easy and pleasant. The driver experience includes an iPhone and Android app, a web app requiring no download, and tap-and-go charging via a complimentary RFID card. Beyond hardware and software, SWTCH offers services under SWTCH Care+™, a comprehensive support offering that continues the manufacturer's warranty for as long as the client subscribes, covers shipment of replacement parts, provides 24/7/365 remote monitoring, remote diagnostics and dispatch, and covers onsite service technician visits. The company also offers Charging-as-a-Service (CaaS), a subscription plan that bundles hardware, installation, software, energy and asset management (SWTCH Control™), and SWTCH Care+™ into one monthly payment, designed to improve net operating income (NOI) without capital expenditures. SWTCH is a private company. Its leadership team includes founder and CEO Carter Li, along with executives such as Chief Revenue Officer Ben Newell, Chief Financial Officer Hanna Ayyad, Head of Strategy Sofia Berrada, Head of Policy Josh Cohen, Head of Marketing Greg Overmonds, Head of People & Culture Shradha Mittal, Head of Product Jing Guo, and Chief of Staff Shea Sinnott. The company is based in Canada and operates across North America, with content and blog articles addressing Canadian and U.S. market topics such as Quebec's multifamily charging blueprint and the ChargeON application in Ontario.
History
SWTCH is a North American electric vehicle charging company that emerged to address the specific challenges of deploying EV charging in multifamily and commercial buildings. The company was founded by Carter Li, who serves as Founder and CEO. Its early focus was on solving the problem that building owners face when trying to add EV charging: traditional installations often require costly electrical infrastructure upgrades that can make projects infeasible. SWTCH's approach was to develop a solution that utilizes a building's existing electrical infrastructure to deploy a cost-effective charging system that works for current EV drivers and scales to support future growth. Over time, SWTCH expanded its technology into a unified platform called SWTCH Cortex, which brings together Level 2 chargers, DC fast chargers, and smart outlets on a single intelligent platform. This allows property owners to deploy the right mix of hardware for their property and manage it with automated load management and billing tools. The company also built out a cloud-based management system and reliability features such as local backup during internet outages and 24/7 monitoring. SWTCH serves multifamily, workplace, and public/retail segments. For multifamily properties, it focuses on maximizing existing capacity to deliver accessible charging to residents and visitors. For workplaces, it offers turn-key charging to help attract and retain tenants and maximize property value. For public and retail locations, it aims to generate new revenue and attract customers through a positive charging experience. The driver experience includes mobile apps for iPhone and Android, a web app that requires no download, and tap-and-go charging via a complimentary RFID card. In addition to hardware and software, SWTCH developed service offerings. SWTCH Care+™ is a comprehensive support plan that continues the manufacturer's warranty for as long as the client subscribes, covers shipment of replacement parts, provides 24/7/365 remote monitoring, remote diagnostics and dispatch, and covers onsite service technician visits. The company also introduced Charging-as-a-Service (CaaS), a subscription that bundles hardware, installation, software, energy and asset management (SWTCH Control™), and SWTCH Care+™ into one monthly payment, designed to improve net operating income (NOI) without capital expenditures. SWTCH is a private company headquartered in Canada and operating across North America. Its leadership team includes founder and CEO Carter Li, Chief Revenue Officer Ben Newell, Chief Financial Officer Hanna Ayyad, Head of Strategy Sofia Berrada, Head of Policy Josh Cohen, Head of Marketing Greg Overmonds, Head of People & Culture Shradha Mittal, Head of Product Jing Guo, and Chief of Staff Shea Sinnott. The company maintains a blog with EV insights covering topics such as EV charging for colleges and schools, common mistakes in multifamily EV charging, EV charging for new apartment buildings, hotel EV charging without CapEx, Quebec's multifamily charging blueprint, and the ChargeON application in Ontario. These topics reflect its focus on the North American market and the policy and funding landscape for EV charging in buildings.
Products and positioning
SWTCH positions itself as a pioneer in EV charging for the built environment, offering cost-effective, scalable charging that leverages existing building electrical infrastructure without expensive upgrades, backed by intelligent energy management and comprehensive support.
SWTCH Cortex
Unified intelligent platform that manages Level 2 chargers, DC fast chargers, and smart outlets.
SWTCH Control
Energy and asset management component included in the Charging-as-a-Service bundle.
SWTCH Care+
Comprehensive support plan with extended warranty, 24/7 monitoring, remote diagnostics, and onsite service coverage.
Charging-as-a-Service (CaaS)
Subscription bundling hardware, installation, software, energy and asset management, and SWTCH Care+ into one monthly payment.
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