Tada Entertainment

Tada Entertainment is a Thai media company focused on idol-artist management and music-related entertainment. Its present identity emerged from Nadao Bangkok, a company established on 9 September 2009 by filmmaker Songyos Sugmakanan. Nadao Bangkok initially operated as an actor-management agency connected to the Thai film studio GTH, later known as GDH 559. Songyos served as chief executive and was the company's largest shareholder. The agency represented actors and supported the broader talent ecosystem surrounding GTH's film and television activities. Over time, Nadao Bangkok broadened its business beyond actor representation. It became involved in television and music production while continuing to manage performers. The company ended its business activities under the Nadao Bangkok identity on 1 June 2022. According to reporting attributed to GDH chief executive Jina Osothsilp, the change followed Songyos's reassessment of his creative direction and passion, while GDH divested its stake in the company. The registered company name was subsequently changed to Tada Entertainment Co., Ltd. on 29 September 2022. Tada Entertainment formally relaunched on 1 February 2023 with a different emphasis: the development and management of idol artists. The relaunch introduced two subsidiary music labels. ILY Lab was positioned around female idol groups, while Sonray Music focused on male idol groups. This structure allowed Tada to combine artist management, recorded music, group formation, performance development and entertainment programming within a single operating platform. The first major female act associated with the relaunch was MXFRUIT, a five-member group that debuted on 8 March 2023 with the single "Strawberry Ice Cream." The company also launched 789 Survival, a televised reality music competition designed to select members for a new male group. Broadcast on One 31 from 26 May through 11 August 2023, the program featured 24 contestants. Its 12 finalists were subsequently assembled as BUS because of you i shine, while 10 of the other participants later formed DICE. BUS debuted on 6 December 2023 with the single "Because of You, I Shine." DICE followed on 19 March 2024 with "Mona Lisa." These projects established Tada's post-Nadao operating model around structured idol-group creation, competition-based discovery and label-led releases. MXFRUIT later disbanded on 31 December 2025 according to the supplied reference material. The available reference does not provide a later corporate restructuring, ownership profile, headquarters address or financial information. Tada Entertainment is therefore best characterized as an active Thai entertainment and idol-management company whose public profile is centered on its labels, artist groups and talent-development programs.

Tada Entertainment traces its corporate history to Nadao Bangkok, established on 9 September 2009. The original company was created as an actor-management agency serving GTH, a Thai film studio later known as GDH 559. Songyos Sugmakanan, a film director associated with GTH, was the largest shareholder and chief executive. Nadao Bangkok initially concentrated on representing actors, but later expanded into television and music production. The company's first phase ended on 1 June 2022, when Nadao Bangkok stopped its business activities. The change was linked to Songyos's reassessment of his creative ambitions. GDH chief executive Jina Osothsilp was cited as explaining that Songyos had questioned his own passion for continuing the prior direction. GDH also offloaded its stake, separating the company from its former studio relationship. On 29 September 2022, the registered name of the company was changed to Tada Entertainment Co., Ltd. The renamed company was publicly relaunched on 1 February 2023 with a new focus on idol artist management. Rather than primarily representing actors for a film studio, Tada organized its activities around music labels and the development of idol groups. ILY Lab was designated for female idol groups, and Sonray Music for male idol groups. The relaunch's first highlighted female group was MXFRUIT, a five-member act that debuted on 8 March 2023 with "Strawberry Ice Cream." Tada's male-group strategy was developed through 789 Survival, a reality music competition broadcast on One 31 from 26 May to 11 August 2023. Twenty-four contestants participated. The twelve finalists became BUS because of you i shine, while ten of the remaining contestants were later organized as DICE. BUS debuted on 6 December 2023 with "Because of You, I Shine." DICE made its debut on 19 March 2024 with "Mona Lisa." These launches demonstrated Tada's integrated model: television exposure and competition generate awareness, the labels manage the resulting groups, and the company supports music releases and idol activities. MXFRUIT subsequently disbanded on 31 December 2025 according to the supplied reference. Publicly available material supplied for this dossier does not establish Tada's current ownership structure, registered headquarters, financial performance or a separate corporate website.

• 2024

  DICE debuts

  [1]Tada Entertainmenten.wikipedia.org

  DICE released its debut single, "Mona Lisa," on 19 March.

• 2023

  Tada relaunches in idol management

  [1]Tada Entertainmenten.wikipedia.org

  The company announced its new venture, including ILY Lab and Sonray Music.

• 2023

  MXFRUIT debuts

  [1]Tada Entertainmenten.wikipedia.org

  MXFRUIT released its debut single, "Strawberry Ice Cream," on 8 March.

• 2023

  789 Survival broadcasts

  [1]Tada Entertainmenten.wikipedia.org

  The reality competition aired on One 31 from 26 May to 11 August.

• 2023

  BUS debuts

  [1]Tada Entertainmenten.wikipedia.org

  BUS because of you i shine debuted on 6 December.

• 2022

  Nadao Bangkok ends operations

  [1]Tada Entertainmenten.wikipedia.org

  The original Nadao Bangkok business ceased activities on 1 June 2022.

• 2022

  Corporate name changes to Tada Entertainment

  [1]Tada Entertainmenten.wikipedia.org

  The registered company name changed on 29 September 2022.

• 2009

  Nadao Bangkok is founded

  [1]Tada Entertainmenten.wikipedia.org

  Nadao Bangkok was established on 9 September 2009 as an actor-management agency associated with GTH.

A Thai idol-entertainment platform combining artist management, subsidiary music labels, reality-based talent discovery and group development.

• Female idol music label · 2023

  ILY Lab

  ILY Lab is a Tada Entertainment subsidiary label focused on female idol groups. It formed part of the company's 2023 relaunch and provided the label framework for projects such as MXFRUIT.

• Male idol music label · 2023

  Sonray Music

  Sonray Music is the subsidiary label associated with Tada Entertainment's male idol activities. Its scope includes the development and promotion of groups created through the company's talent-selection and music-production activities.

• Reality music competition · 2023

  789 Survival

  789 Survival was a televised reality music competition created to select members for a new male idol group. Twenty-four contestants participated, and the twelve finalists became BUS. Ten non-finalists later formed DICE.

• Female idol group · 2023

  MXFRUIT

  MXFRUIT was a five-member female idol group managed through Tada's relaunch-era activities. Its members were Miquella, Oppapech, Skawduan, Knomjean and Rochelle. The group debuted on 8 March 2023 with "Strawberry Ice Cream" and disbanded on 31 December 2025 according to the supplied reference.

• Male idol group · 2023

  BUS because of you i shine

  BUS is a 12-member male idol group formed from the finalists of 789 Survival. The group debuted on 6 December 2023 with the single "Because of You, I Shine." Its members are Alan, Marckris, Khunpol, Heart, Jinwook, Thai, Nex, Phutatchai, Copper, AA, Jungt and Peemwasu.

• Male idol group · 2024

  DICE

  DICE is a 10-member male idol group formed from other contestants in 789 Survival. The group debuted on 19 March 2024 with the single "Mona Lisa." Its members are Min, Alex, Jay, Apo, Jisang, Obo, Cheese, Maddoc, Otto and Frame.

• 2023789 Survival

  Thailand

  Tada used a televised competition format to recruit and develop male idol talent. The program aired on One 31 and followed 24 contestants competing for group selection.

  Outcome. The 12 finalists formed BUS, while 10 other contestants later formed DICE.

  Source

• 2024

  Launch of DICEProduct launch

  Background

  DICE was formed from ten additional contestants who participated in 789 Survival.

  Action taken

  The group released its debut single, "Mona Lisa," on 19 March.

  Aftermath

  The release extended Tada's 789 Survival talent pipeline beyond the original finalist group.

  Source

• 2023

  Relaunch into idol artist managementStrategy

  Background

  Following the closure of the original Nadao Bangkok activities, Songyos redirected the company toward idol-artist management.

  Action taken

  Tada introduced ILY Lab for female idol groups, Sonray Music for male idol groups, MXFRUIT and the 789 Survival project.

  Aftermath

  The strategy produced the groups BUS and DICE from the 789 Survival contestant pool.

  Source

• 2023

  Launch of BUSProduct launch

  Background

  BUS was assembled from the 12 finalists of 789 Survival.

  Action taken

  Tada debuted BUS because of you i shine on 6 December with its eponymous single.

  Aftermath

  The launch established the first male group emerging from Tada's competition-led development system.

  Source

• 2022

  End of the Nadao Bangkok business modelStrategy

  Background

  Nadao Bangkok had operated in actor management and had expanded into television and music production, but the company ended its activities in June 2022.

  Action taken

  The company stopped its prior business activities and GDH divested its stake.

  Aftermath

  The corporate registration was renamed Tada Entertainment later in 2022, preparing the company for a new entertainment focus.

  Source

1. 1Tada Entertainmenten.wikipedia.org