Tanfeeth

Tanfeeth is a shared business services company headquartered in Dubai, United Arab Emirates, and a wholly owned subsidiary of Emirates NBD. Its name is derived from the Arabic word for getting a job or task done. The company was created by Emirates NBD in 2011 to consolidate operational capabilities, improve customer service, and increase efficiency across back-office and support functions. Tanfeeth initially focused on serving its parent bank. Emirates NBD established the business as a dedicated operational subsidiary and appointed Suhail Bin Tarraf as its first chief executive officer. At the time of its formation, Tanfeeth employed approximately 700 people located in Dubai and Sharjah. Between 2011 and 2013, it absorbed Emirates NBD's back-office operational teams, creating a larger centralized platform for activities that had previously been distributed within the bank. The company subsequently expanded beyond internal group support. In 2013, it signed three additional client engagements, covering call-center management for a government authority, recruitment services for a telecommunications company, and transformation and advisory work for a banking institution in Kuwait. These contracts illustrate Tanfeeth's development from an internal banking-services unit into a broader business-process and shared-services provider serving public- and private-sector organizations. Its service scope has included contact-center management, business-process outsourcing, recruitment and human-resources support, operational transformation, advisory services, and learning and development. In September 2013, Tanfeeth introduced specialized underwriting courses developed with the Society for Human Resource Management. The courses were intended to address skills shortages in the Gulf Cooperation Council's banking and insurance sectors and formed part of a learning platform offering more than 50 specialized training programs. Emirates NBD appointed Maryam Bahlooq as Tanfeeth's chief executive officer in 2017. Bahlooq had spent 17 years in the bank's human-resources department before taking the role. Abdulla Qassem served as chairman. By October 2018, Tanfeeth had approximately 3,200 employees, reflecting substantial growth from its original workforce. The company has also participated in financial-sector employment initiatives, including a 2021 open day organized with the Emirates Institute for Banking and Financial Studies for Emirati job seekers. In 2022, Tanfeeth launched the Tatweer KSA transformation program in collaboration with Emirates NBD's Saudi Arabian operations. The program was designed to improve customer experience and operational efficiency across retail and banking activities in Saudi Arabia. Publicly available reference material does not provide enough information to describe Tanfeeth's current revenue, ownership changes, website, or executive roster beyond the individuals identified above.

Tanfeeth was established by Emirates NBD in 2011 as a wholly owned back-office and shared business-services subsidiary. The initiative was intended to improve the bank's customer service and operating efficiency by bringing support activities into a dedicated organization. Suhail Bin Tarraf was appointed the first chief executive officer. At launch, the company had about 700 employees based in Dubai and Sharjah. From 2011 through 2013, Tanfeeth absorbed Emirates NBD's back-office operational teams. This consolidation expanded the company's scale and created a centralized platform for processing and support functions. During 2013, Tanfeeth began developing an external client business and signed three additional engagements. These included call-center management for a government authority, recruitment services for a telecommunications company, and transformation and advisory services for a banking institution in Kuwait. Tanfeeth also developed a learning and development function aimed at addressing specialist skills gaps in the Gulf region. In September 2013, it began offering underwriting courses created in collaboration with the Society for Human Resource Management. The courses were intended for needs in the GCC banking and insurance sectors and formed part of a training platform containing more than 50 specialized programs. In June 2017, Emirates NBD announced that Maryam Bahlooq would become Tanfeeth's chief executive officer. Bahlooq had previously worked in Emirates NBD's human-resources department for 17 years. Abdulla Qassem served as chairman. The company's reported workforce had grown to approximately 3,200 employees by October 2018. Tanfeeth later participated in workforce-development and transformation initiatives. In July 2021, it worked with the Emirates Institute for Banking and Financial Studies on an open day for Emirati job seekers in banking and finance. In June 2022, it launched the Tatweer KSA transformation program with Emirates NBD's Saudi operations. The program focused on customer experience and operating efficiency across retail and banking segments in Saudi Arabia. Available reference material does not establish a current executive roster, standalone website, financial performance, or any change in Tanfeeth's ownership or operating status.

• 2022

  Tatweer KSA launches

  [1]Tanfeethen.wikipedia.org

  Tanfeeth and Emirates NBD's Saudi operations launch a transformation program focused on customer experience and operational efficiency.

• 2021

  Emirati careers open day

  [1]Tanfeethen.wikipedia.org

  Tanfeeth collaborates with the Emirates Institute for Banking and Financial Studies on an open day for Emirati banking and finance job seekers.

• 2018

  Reported workforce reaches approximately 3,200

  [1]Tanfeethen.wikipedia.org

  Tanfeeth is reported to have approximately 3,200 employees by October.

• 2017

  Maryam Bahlooq becomes chief executive

  [1]Tanfeethen.wikipedia.org

  Emirates NBD announces Maryam Bahlooq's appointment as Tanfeeth chief executive officer.

• 2013

  Back-office consolidation and external expansion

  [1]Tanfeethen.wikipedia.org

  Tanfeeth completes the absorption of Emirates NBD back-office teams over the 2011–2013 period and signs three external client engagements.

• 2013

  Specialized underwriting training begins

  [1]Tanfeethen.wikipedia.org

  The company introduces underwriting courses developed with the Society for Human Resource Management as part of a broader specialist training platform.

• 2011

  Tanfeeth is established

  [1]Tanfeethen.wikipedia.org

  Emirates NBD establishes Tanfeeth as a wholly owned back-office and shared-services subsidiary, with approximately 700 employees in Dubai and Sharjah.

A UAE-based shared-services and business-process outsourcing provider specializing in banking operations, customer experience, operational efficiency, human-resources support, and transformation services.

• Business-process outsourcing · 2011

  Shared back-office services

  Tanfeeth was created to centralize and operate back-office functions for Emirates NBD. Its role includes shared operational support intended to standardize processes, increase efficiency, and support customer-facing banking activities. The company absorbed the bank's back-office operational teams between 2011 and 2013, forming the foundation of its shared-services model.

• Customer-service outsourcing · 2013

  Call-center management

  Call-center management is one of Tanfeeth's documented external service areas. In 2013, the company signed an engagement to manage call-center services for a government authority. The offering reflects Tanfeeth's broader focus on customer-contact operations and the transfer of operational expertise developed within a major banking group to external organizations.

• Human-resources services · 2013

  Recruitment services

  Tanfeeth expanded into recruitment support through a 2013 engagement for a telecommunications business. The service formed part of the company's broader human-resources and business-support capabilities, complementing its internal operational work and its learning and development activities.

• Management and operational consulting · 2013

  Transformation and advisory services

  Tanfeeth has provided transformation and advisory services to financial institutions. A documented 2013 engagement involved a banking institution in Kuwait. The offering is aligned with the company's emphasis on operational efficiency, customer experience, process transformation, and the application of shared-services expertise across banking markets.

• Professional training · 2013

  Specialized banking and insurance training

  Tanfeeth's learning and development platform included more than 50 specialized training programs. In 2013, it introduced underwriting courses developed with the Society for Human Resource Management. The courses were designed to help address specialist skills shortages in the GCC banking and insurance sectors.

• Banking transformation program · 2022

  Tatweer KSA

  Tatweer KSA is a transformation program launched with Emirates NBD's Saudi Arabian operations. Its stated objectives are to improve customer experience and operational efficiency across retail and banking segments in the kingdom. The program represents Tanfeeth's role in supporting transformation beyond the United Arab Emirates.

• 2021Emirati banking and finance careers open day

  United Arab Emirates

  Tanfeeth and the Emirates Institute for Banking and Financial Studies organized an open day for Emirati job seekers interested in careers in banking and finance.

  Outcome. The available reference does not report measurable attendance, hiring, or other results.

  Source

• 2022

  Launch the Tatweer KSA transformation programStrategy

  Background

  Emirates NBD's Saudi operations required improvements in customer experience and operating efficiency across retail and banking activities.

  Action taken

  Tanfeeth collaborated with Emirates NBD KSA operations to launch Tatweer KSA.

  Aftermath

  The available reference material does not report quantified results or later stages of the program.

  Source

• 2013

  Expand beyond Emirates NBD internal operationsStrategy

  Background

  After consolidating the parent bank's back-office teams, Tanfeeth sought to apply its operational capabilities to external organizations.

  Action taken

  The company signed three client engagements covering government call-center management, telecommunications recruitment, and banking transformation and advisory services in Kuwait.

  Aftermath

  The engagements marked Tanfeeth's expansion from an internal group-services unit into a broader business-services provider.

  Source

• 2011

  Create a dedicated shared-services subsidiaryStrategy

  Background

  Emirates NBD sought to improve customer service and operational efficiency by separating and centralizing back-office activities.

  Action taken

  The bank established Tanfeeth as a wholly owned subsidiary and transferred operational teams into the new organization over the following two years.

  Aftermath

  Tanfeeth developed into a larger shared-services provider and later accepted external client engagements.

  Source

1. 1Tanfeethen.wikipedia.org