Targa

Targa is a German brand for consumer electronics and household appliances headquartered in Soest in Westphalia. The Targa GmbH describes itself as an internationally operating German trading company with its main office in Soest and an additional office in Shenzhen, China, supplying discounters in the segments of IT accessories, household goods and consumer electronics. The brand originated as a department for PCs and monitors within the Actebis group. In 1989 Targa was established as a private label. In 1996 the AID (Actebis International Distribution GmbH) was founded for the private-label business. Since 2004 the company has operated independently under the corporate name Targa GmbH. Today its focus lies predominantly on small household electrical appliances, which are distributed throughout Europe. Since November 2018 Targa GmbH has expanded its portfolio with a photo service that addresses end customers directly in Germany and Austria through an online shop. The offering includes paper prints, photo books, calendars, wall pictures, photo gifts and greeting cards. The TARGA FOTOS website presents itself as a photo-products platform with transparent low prices, personal service, risk-free payment, tested quality, fast delivery and more than ten years of trust, offering products such as hardcover A4 photo books, Ravensburger photo puzzles, photo magic mugs, photo calendars, wall pictures and photo greeting cards. Targa is therefore best understood as a multi-category German brand: a long-standing private-label and trading brand for electronics and household goods sold largely through discount retail channels, plus a direct-to-consumer online photo-service brand. The company is privately held and does not appear to be listed on a stock exchange.

Targa's history begins inside the Actebis group, where it originated as a department for PCs and monitors. In 1989 Targa was established as a private label, giving the group a brand under which it could sell computer and consumer-electronics products. In 1996 the private-label business was placed into a dedicated entity, AID (Actebis International Distribution GmbH). Since 2004 the business has operated independently under the corporate name Targa GmbH. Over time the product focus shifted: today the company concentrates predominantly on small household electrical appliances, which are distributed throughout Europe. Targa GmbH describes itself as an internationally operating German trading company headquartered in Soest, with an office in Shenzhen, China, supplying discounters in IT accessories, household goods and consumer electronics. In November 2018 Targa GmbH broadened its portfolio by adding a photo service. This service reaches end customers directly in Germany and Austria through an online shop, offering paper prints, photo books, calendars, wall pictures, photo gifts and greeting cards. The TARGA FOTOS website presents this business as a consumer photo-products platform with transparent low prices, personal service, risk-free payment, tested quality and fast delivery, and states that it has been trusted for more than ten years. Its product range includes hardcover A4 photo books, Ravensburger photo puzzles, photo magic mugs, photo calendars, wall pictures and photo greeting cards. Targa thus evolved from an internal Actebis computer department into a private label, then into an independent German trading company, and finally into a multi-category brand spanning discount-retail electronics and household goods as well as a direct-to-consumer online photo service.

• 2018

  Targa GmbH expands its portfolio with a photo service for end customers in Germany and Austria.

• 2004

  Company begins operating independently as Targa GmbH.

• 1996

  AID (Actebis International Distribution GmbH) founded for the private-label business.

• 1989

  Targa established as a private label within the Actebis group.

German private-label and trading brand for consumer electronics and household goods sold largely through discounters, complemented by a direct-to-consumer online photo-products service emphasizing low prices, service and quality.

• Hardcover A4 photo book

  A4 hardcover photo book with a firm cover protecting the contents, offered from €15.69.

• Ravensburger photo puzzle

  A 49-piece XL Ravensburger photo puzzle customizable with a personal photo or photo collage, priced at €22.99.

• Photo magic mug

  A mug with a handle and a photo that appears through a thermo effect, from €10.49.

• Photo calendars

  Custom photo calendars offered through the TARGA FOTOS online shop.

• Wall pictures

  Custom wall pictures offered through the TARGA FOTOS online shop.

• Photo greeting cards

  Custom photo greeting cards offered through the TARGA FOTOS online shop.

• Small household electrical appliances

  The company's current main focus, distributed throughout Europe.

• IT accessories and consumer electronics

  Supplied to discounters as part of Targa GmbH's trading business.

1. 1TARGA FOTOS official websitetarga-fotos.de
2. 2Targa (Computerhersteller) – Wikipedia (German)de.wikipedia.org
3. 3Targa – Wikidatawikidata.org