Tatcha
Luxury skincare brand inspired by Japanese geisha beauty rituals.
Last updated August 26, 2026
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- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
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Overview
Tatcha, founded by Victoria Tsai in 2009 and headquartered in San Francisco, is a luxury skincare brand inspired by Japanese geisha rituals. It uses ingredients like green tea, rice bran, and red algae. Acquired by Unilever in 2019.
Products and positioning
High-end luxury skincare, emphasizing natural ingredients and Japanese cultural heritage.
Product categories. Cleansers · Serums · Moisturizers · Masks
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