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Teluru is a Japanese mobile phone and digital device retail chain, founded in 1998, operating as a SoftBank authorized dealer with stores across Japan.

Last updated September 27, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Teluru (テルル) is a Japanese retail brand specializing in mobile phones and digital devices. It operates a chain of shops under the concept of a 'general digital shop' (総合デジタルショップ), selling smartphones from major manufacturers, offering mobile plan consultations, and providing after-sales support. The brand was established in 1998 as a mobile phone shop and has since expanded its services to include online consultations, in-store reservations, and various digital services. Teluru is a SoftBank authorized dealer (Softbank正規代理店), meaning it primarily sells SoftBank mobile plans and devices, but it also handles smartphones from other carriers and manufacturers, including iPhone, Galaxy, and other brands. The company emphasizes a customer-centric approach with the slogan 'Choose, compare, Teluru is always there' (選べる、比べる、いつもそこにはテルル). Its stores offer free consultations, and staff include financial planners (FP) to assist with broader financial advice related to mobile and digital services. In addition to physical stores, Teluru provides web services such as online consultations, online purchase of iPhones for in-store pickup, and LINE-based customer support and events. The brand has a recruitment page and actively hires, positioning itself within the telecommunications industry. Recent news from its website includes the launch of iPhone 16 series, Galaxy smartphones, and the Mode1 Pocket, as well as participation in the 'World ID' registration operations at 11 stores nationwide. Teluru's operations are primarily in Japan, with a store network covering many prefectures from Hokkaido to Okinawa. The company remains active and continues to adapt to the evolving mobile market, offering both products and services to individual and corporate customers.

History

Teluru was founded in 1998 as a mobile phone shop in Japan. From its inception, it aimed to be a mobile phone shop that is needed by the local community, with the slogan 'Choose, compare, Teluru is always there' (選べる、比べる、いつもそこにはテルル). Over the years, Teluru expanded its operations to become a comprehensive digital shop, offering not only mobile phones but also related services such as mobile plan consultations, device setup, and after-sales support. The company operates as a SoftBank authorized dealer, selling SoftBank mobile plans and devices, while also offering smartphones from other manufacturers like Apple (iPhone) and Samsung (Galaxy). Teluru has embraced digital transformation by providing online consultations, web-based store reservations, and LINE-based customer engagement. It has also introduced services like 'Ketai Support (M)' for smartphone troubleshooting and 'Ad Cleaner' for ad blocking. In recent years, Teluru has continued to update its product lineup, announcing the availability of new models such as the iPhone 16 series, Galaxy smartphones, and Mode1 Pocket. It has also participated in national operations like 'World ID' registration at 11 stores. The company maintains a store network across Japan, from Hokkaido to Okinawa, and remains active in the competitive Japanese mobile retail market.

  • 2024

    Announced availability of iPhone 16 series, Galaxy smartphones, and Mode1 Pocket.

  • 2024

    Expanded 'World ID' registration operations to 11 stores nationwide.

  • 1998

    Teluru founded as a mobile phone shop.

Products and positioning

A customer-friendly digital shop offering a wide selection of smartphones and mobile plans with free consultations and support.

  • iPhone 16 series

    Latest Apple smartphones available at Teluru.

  • Galaxy smartphones

    Samsung Galaxy smartphones available at Teluru.

  • Mode1 Pocket

    A mobile device available at Teluru.

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