Tenpercent Coffee
Tenpercent Coffee is a South Korean coffeehouse franchise that believes the depth of a single cup can enrich an entire day.
Last updated September 2, 2026
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- Nov 4, 2026
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Overview
Tenpercent Coffee is a South Korean coffeehouse franchise. The brand states that it uses top 10% specialty coffee beans and baristas' care to provide good coffee at a reasonable price. It offers signature drinks such as Signature Latte, Ten Latte, Salted Milk Caramel, Dirty Peanut Latte, Einspänner, and Real Choco Latte.
History
Tenpercent Coffee is a South Korean coffeehouse franchise. The brand states that it started with a question: whether it could provide better beans and more delicious coffee than famous overseas or large corporate coffee brands at a reasonable price every day. It focuses on the essence of coffee: ingredients and baristas' care. It uses top 10% specialty beans selected from various origins, blends them, and roasts them. It also offers decaffeinated coffee using eco-friendly Swiss Water or Mountain Water processes.
Products and positioning
Signature Latte
A signature latte with deep and smooth flavor unique to Tenpercent.
Ten Latte
A deep and rich coffee with Tenpercent's smooth cream.
Salted Milk Caramel
A sweet and salty coffee with handmade caramel sauce and wine salt.
Dirty Peanut Latte
A balanced coffee with dark espresso, savory nutty cream, and almonds.
Einspänner
Tenpercent's first signature with sweet cream on top of strong coffee.
Real Choco Latte
A richer chocolate latte with melted Belgian chocolate and cream cheese foam.
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