The 20s

The 20s (operating online at 20s.hk) is a Hong Kong-based qipao (cheongsam) rental, custom-tailoring and retro photography studio located in Central, near the Sheung Wan MTR station. It presents itself as a one-stop destination for vintage Hong Kong styling: customers can rent or commission qipao, receive makeup and hair styling, and shoot in nostalgic studio sets or at nearby heritage locations. The studio's core offer is its in-house qipao collection, which it describes as comprising more than 300 self-designed styles that blend traditional cutting with modern design, including options for men and children. Sizing runs from S to 5XL, and the brand also provides professional alteration services so that garments fit individual customers. Beyond apparel, The 20s provides indoor photography covering family, couple and solo portraits in a cinematic retro style, as well as outdoor shoots that take advantage of the heritage buildings, old streets and trams within walking distance of the shop. Service is appointment-based. The studio's stated opening hours are 10:00 to 18:00, and bookings are handled by email, phone and WhatsApp. Its Central address places it about five minutes from the MTR, which the brand highlights as convenient for both local residents and visitors. The 20s positions itself around the experience of "old Hong Kong": retro studio sets, vintage decor and nostalgic music are used to immerse customers in the atmosphere of a bygone era. Its marketing emphasizes personalized, made-to-measure service and emotional connection with customers, framing each booking as more than a commercial transaction. The brand maintains an Instagram presence at @20s.hk. As a small, privately held local business, The 20s does not disclose ownership, founding date or financial information publicly. It should not be confused with the unrelated Hong Kong youth magazine "二字頭" (also transliterated as "The 20s"), which was founded in 2011.

The 20s is a Hong Kong qipao rental and photography studio operating from Central, Hong Kong. Public information about the business comes primarily from its own website, 20s.hk, which describes a studio built around the experience of old Hong Kong. The brand does not publicly disclose its founding date, founders or ownership structure. According to its website, the studio was established to offer a one-stop service combining qipao rental, custom tailoring, makeup, hair styling and professional photography. Its retail space is designed as a nostalgic old-Hong Kong film studio, with retro decor and period music intended to immerse visitors in the atmosphere of mid-20th-century Hong Kong. The studio is located at Room 402, 4/F, Kam On Building, 176A-F Queen's Road Central, in Central, about five minutes' walk from the Sheung Wan MTR station (Exit E2). The business has developed an in-house qipao collection of more than 300 self-designed styles, blending traditional cutting with modern design and offering sizes from S to 5XL, including men's and children's garments. It also provides professional alteration services. Its photography services cover indoor family, couple and individual portraits in a cinematic retro style, as well as outdoor shoots at nearby heritage buildings, old streets and tram locations. Operations are appointment-based, with opening hours listed as 10:00 to 18:00. Customers can book via email (hello20shk@gmail.com), phone or WhatsApp (+852-68880825), and the brand maintains an Instagram account at @20s.hk. The studio markets itself to both local residents and visitors, emphasizing convenience, personalized service and the cultural charm of the qipao. The name "The 20s" should not be confused with the unrelated Hong Kong youth magazine "二字頭" (also rendered as "The 20s"), a non-profit monthly founded in 2011 to give voice to the post-1980s generation.

A nostalgic, appointment-based qipao rental and retro photography studio in Central, Hong Kong, offering personalized one-stop styling and in-house designed cheongsam.

• In-house designed qipao collection

  More than 300 self-designed qipao styles blending traditional cutting with modern design, available in sizes S to 5XL, with men's and children's options.

• Qipao rental and custom tailoring

  Rental and made-to-measure qipao services, including professional alteration to ensure a proper fit.

• Makeup and hair styling

  Professional makeup for women, men and children, plus hair styling designed to suit qipao photography.

• Indoor retro photography

  Cinematic retro-style indoor photography for families, couples and individuals in nostalgic studio sets.

• Outdoor heritage photography

  Outdoor qipao shoots at nearby heritage buildings, old streets and trams within walking distance of the studio.

1. 120S Hong Kong Qipao rental & Photography studio20s.hk
2. 2The 20swikidata.org
3. 3二字頭zh.wikipedia.org