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A Brazilian coffee shop chain inspired by Japanese minimalism and perfectionism.

Last updated September 2, 2026

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Overview

The Coffee is a coffee shop chain founded in 2018 in Curitiba, Brazil, by brothers Carlos, Alexandre, and Luis Fertonani. It combines the best of Brazilian coffee with Japanese purity and perfectionism, offering a compact, minimalist, and technological to-go coffee experience.

History

In 2018, the idea of creating a different coffee shop model in Brazil emerged. Inspired by the high quality, simplicity, and perfection of Japanese coffee shops, brothers Carlos, Alexandre, and Luis Fertonani opened the first The Coffee store on Al. Prudente de Moraes in Curitiba, Brazil, with only 3 square meters. The concept quickly expanded around the world, bringing the best of Brazilian coffee combined with the purity and perfectionism of Japan.

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