The Crazy Store
A southern African chain of value variety stores offering toys, kitchenware, novelty, confectionery, hardware and homeware.
Last updated September 15, 2026
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- Nov 4, 2026
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- Nov 4, 2026
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Overview
The Crazy Store is a chain of shops in southern Africa. Its own About page describes a value-and-variety retail concept with a huge range of toys, kitchenware, novelty, confectionery, hardware and homeware, and states that it has over 500 stores across South Africa, Namibia, Botswana and Swaziland. The same page says the business has been around for over 27 years and offers a Quality Promise under which it will exchange or refund any of its products.
History
The Crazy Store's own About page states that the business has been around for over 27 years and that it operates over 500 stores across South Africa, Namibia, Botswana and Swaziland. It presents itself as a value-and-variety retailer carrying toys, kitchenware, novelty, confectionery, hardware, homeware and more, and says it stands by a Quality Promise to exchange or refund any of its products.
Products and positioning
Value, variety and a fun, family-oriented in-store experience with a Quality Promise.
Toys, games & sport
Party supplies
Pet products
Recent events
Reported
Melbro Group appoints Kevin Lennett as Group CEO and Rena Engelbrecht as The Crazy Store Managing Director[6]
Melbro Group announced the appointment of Kevin Lennett as group chief executive officer and Rena Engelbrecht as managing director of The Crazy Store, effective 1 August 2026. Lennett joined the group in 2012 and helped grow The Crazy Store from around 200 to 537 stores across Southern Africa; Engelbrecht brings 25 years of retail experience, including six years within Melbro Group.
Sources6 sources
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