The Simply Good Foods Company
The Simply Good Foods Company is a U.S. packaged food and beverage company focused on low-carbohydrate, high-protein, and better-for-you nutrition brands, best known for owning Atkins.
Last updated October 14, 2026
AI crawler reads
4requests
1companies- Anthropic4
- Profile
- 2
- Controversies
- 0
- JSON · MD
- 0
- First read
- Nov 4, 2026
- Latest read
- Nov 4, 2026
From this site's server log
Overview
The Simply Good Foods Company is an American publicly traded packaged food and beverage company that develops, markets, and sells low-carbohydrate, high-protein, and better-for-you snacks, shakes, and meal replacements. It was formed in 2017 when Conyers Park Acquisition Corporation, a special purpose acquisition company, acquired Atkins Nutritionals from Roark Capital Group and combined the two businesses under the Simply Good Foods name. The company is headquartered in Denver, Colorado, and its shares trade on the NASDAQ under the ticker SMPL. The company's flagship brand is Atkins, a pioneer of the low-carbohydrate lifestyle category founded by Dr. Robert Atkins. Atkins Nutritionals was originally established as Complementary Formulations in 1989, renamed Atkins Nutritionals in 1998, and grew rapidly during the early-2000s low-carb diet boom before filing for bankruptcy in 2005 after the death of its founder and a sharp decline in diet popularity. It emerged from bankruptcy in 2007 under North Castle Partners, was acquired by Roark Capital Group in 2010, and was sold to Conyers Park in 2017. Through this history, Simply Good Foods inherited Atkins' portfolio of low-carb bars, shakes, and snacks. Simply Good Foods positions itself in the health-and-wellness segment of the packaged food industry, targeting consumers who seek convenient nutrition with controlled carbohydrates and added protein. Its products are sold through grocery, mass merchandise, club, drug, convenience, and e-commerce channels, primarily in the United States with additional sales in Canada and select international markets. The company has expanded its brand portfolio beyond Atkins through acquisitions, including the 2019 purchase of Quest Nutrition, a brand known for high-protein bars, cookies, chips, and powders, and the 2022 acquisition of the ready-to-drink shake brand OWYN (Only What You Need). As a corporate brand, Simply Good Foods does not operate its own retail stores; instead, it functions as a brand owner and marketer, relying on co-manufacturers and a distribution network to bring its products to market. Its strategy centers on acquiring and growing brands that fit the low-carb, high-protein, and clean-label trends, and on innovation in flavors, formats, and packaging to keep pace with consumer preferences. The company competes with other nutrition and snack bar makers as well as broader food and beverage conglomerates, and its performance is closely tied to the popularity of low-carb and high-protein diets.
History
The Simply Good Foods Company was created in 2017 when Conyers Park Acquisition Corporation, a special purpose acquisition company, acquired Atkins Nutritionals from Roark Capital Group and combined the two businesses under a new corporate name. The move brought the Atkins brand into a publicly listed vehicle and established a platform for further acquisitions in the better-for-you nutrition space. The history of the company's flagship brand, Atkins, stretches back further. Atkins Nutritionals, Inc. was originally founded as Complementary Formulations in 1989 and renamed Atkins Nutritionals in 1998. It was established to promote the low-carbohydrate packaged foods associated with the Atkins diet, a regimen developed by Dr. Robert Atkins after he read a 1958 research paper by Alfred W. Pennington in the Journal of the American Medical Association titled "Weight Reduction." Atkins used the study's information to address his own weight, and the resulting diet became a cultural phenomenon. The company sold low-carbohydrate bars, shakes, and snacks. In October 2003, Parthenon Capital LLC and Goldman Sachs acquired stakes in Atkins Nutritionals. Following the death of founder Robert Atkins in 2003, the popularity of the diet and demand for Atkins products waned, and the company filed for bankruptcy in July 2005, citing losses of $340 million. It emerged from bankruptcy in 2007 owned by North Castle Partners. Roark Capital Group bought the company in 2010. In February 2015, it was reported that Roark was seeking to sell the company, and in April 2017 Conyers Park Acquisition Corporation acquired Atkins from Roark. Conyers Park and Atkins then combined under the new name The Simply Good Foods Company. After the 2017 combination, Simply Good Foods continued to build a portfolio of health-focused brands. In 2019 the company acquired Quest Nutrition, adding high-protein bars, cookies, chips, and powders to its lineup. In 2022 it acquired OWYN (Only What You Need), a brand of plant-based and dairy-based ready-to-drink protein shakes. These deals expanded the company beyond the Atkins brand and deepened its presence in the high-protein and better-for-you snacking categories. The company is headquartered in Denver, Colorado, and its shares trade on the NASDAQ under the ticker SMPL.
- 2022
Simply Good Foods acquires OWYN (Only What You Need).
- 2019
Simply Good Foods acquires Quest Nutrition.
- 2017
Conyers Park Acquisition Corporation acquires Atkins from Roark; combined company named The Simply Good Foods Company.
- 2010
Roark Capital Group buys Atkins Nutritionals.
- 2007
Company emerges from bankruptcy owned by North Castle Partners.
- 2005
Atkins Nutritionals files for bankruptcy, citing $340 million in losses.
- 2003
Parthenon Capital LLC and Goldman Sachs acquire stakes; founder Robert Atkins dies.
- 1998
Company renamed Atkins Nutritionals.
- 1989
Atkins Nutritionals originally founded as Complementary Formulations.
Products and positioning
Better-for-you, low-carbohydrate and high-protein nutrition for health-conscious consumers.
Atkins low-carb bars, shakes, and snacks
Quest Nutrition high-protein bars, cookies, chips, and powders
OWYN ready-to-drink protein shakes
Controversies
2026
Class action lawsuit pending against The Simply Good Foods Company with October 13, 2026 lead plaintiff deadline
A class action lawsuit is pending against The Simply Good Foods Company (SMPL). Levi & Korsinsky reminded investors of the pending lawsuit and noted that the lead plaintiff deadline is October 13, 2026. The reminder was issued on September 23, 2026.
Recent events
- Unconfirmed
Reported
Class action lawsuit pending against The Simply Good Foods Company with October 13, 2026 lead plaintiff deadline[2]
Levi & Korsinsky reminded investors of a pending class action lawsuit against The Simply Good Foods Company (SMPL), with a lead plaintiff deadline of October 13, 2026.
Reported
Simply Good Foods reports fiscal third-quarter 2021 results[3]
The Simply Good Foods Company reported fiscal third-quarter 2021 results, including net sales growth of 32.0% and net income of $5.9 million.
Reported
Simply Good Foods updates fiscal 2021 outlook[3]
The Simply Good Foods Company updated its fiscal 2021 outlook, expecting net sales of $995–1,005 million and adjusted EBITDA of $200–205 million, above its previous estimates.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/the-simply-good-foods-company · Editorial policy · How profiles are compiled