Think Music

Think Music is an Indian music-label brand based in Chennai, Tamil Nadu, with a principal focus on film music and soundtrack rights. It was established in 2007 by Elred Kumar and Jayaram, the co-founders of the film-production company RS Infotainment. The label emerged during a period when the Tamil film industry was moving rapidly away from physical music formats and toward digital distribution, online video, mobile listening, and platform-based rights exploitation. From its beginnings, Think Music operated as a digital-oriented label rather than relying primarily on the traditional physical-album business. Its activity centered on acquiring, releasing, distributing, and promoting music connected with Indian films. Tamil cinema became its core territory, although its catalogue and licensing activities later extended to Malayalam, Telugu, and Hindi-language projects. The company’s catalogue includes both commercially prominent films and independent or regional productions, covering soundtrack albums, individual songs, music videos, and associated digital rights. A significant moment in the label’s history came in 2011, when Sony Music Entertainment acquired 146 music titles from Think Music. The transaction was reported as part of Sony Music’s effort to strengthen its position in the Tamil film-music market. The deal did not encompass every important Think Music property: the soundtrack of Enthiran, released in 2010, was among the notable titles retained outside the reported transaction. This indicates that Think Music continued to manage or control selected high-value rights even after the catalogue sale. Think Music’s Tamil-language film catalogue includes titles such as Lesa Lesa, Aethiree, Enthiran, Deiva Thirumagal, Raja Rani, Cuckoo, Papanasam, Kabali, Theri, Vikram Vedha, 96, Mookuthi Amman, Karnan, Good Night, Jigarthanda Double X, Lover, Maharaja, Brother, and other releases. Its Malayalam activity includes soundtrack properties associated with films such as Neram, Ohm Shanti Oshaana, Hridayam, 2018, Manjummel Boys, Aavesham, Aavesham, Varshangalkku Shesham, Aavesham, and a broad group of later releases. The reference catalogue also records Telugu and Hindi projects, including A1 Express and Mahavatar Narsimha. The label’s public-facing distribution has included an official YouTube channel, reflecting the importance of video platforms in contemporary Indian film-music consumption. Its business is therefore best understood as a rights and distribution brand operating across the soundtrack value chain rather than as a conventional artist-focused record company. The available reference material does not establish a separate corporate parent, current ownership structure, financial results, executive roster beyond its founders, or a standalone official website. Think Music remains associated with Indian film soundtracks and digital music circulation, particularly in South Indian cinema.

Think Music was founded in Chennai in 2007 by Elred Kumar and Jayaram, who were also co-founders of RS Infotainment. The label was created as a digital-first Tamil music business at a time when Indian film music was undergoing a major distribution transition. Physical cassettes and compact discs were losing importance, while mobile services, internet downloads, online video, and digital licensing were becoming increasingly significant sources of reach and revenue. Its initial specialization was the acquisition and exploitation of audio rights connected with Tamil films. Rather than building its identity primarily around a roster of recording artists, Think Music developed a catalogue-led model based on film soundtracks and related digital rights. This model placed the label close to film producers, composers, performers, distributors, and emerging online platforms. The resulting catalogue included music from both mainstream Tamil productions and smaller or more experimental films. The company gained additional industry attention in 2011 when Sony Music Entertainment acquired 146 titles from its catalogue. The transaction was reported as a move by Sony to expand its position in the Tamil music market. The sale was selective rather than a transfer of every Think Music property. In particular, the soundtrack of Enthiran, one of the most prominent titles associated with the label, was reported as not being included in the acquisition. Think Music therefore retained or continued to control selected rights after the transaction. Over time, the label’s catalogue expanded beyond Tamil cinema. Its listed Malayalam releases include films such as Neram, Ohm Shanti Oshaana, Mili, Hridayam, 2018, Saudi Vellakka, Vaashi, Christy, Manjummel Boys, Aavesham, Varshangalkku Shesham, and numerous other productions. The reference filmography also includes Telugu projects such as A1 Express and Hindi-language material such as Mahavatar Narsimha. This expansion made the brand relevant across several Indian-language film markets while preserving its strong Tamil foundation. Think Music’s catalogue spans films released from the early 2000s through projects listed for the mid-2020s. Examples of Tamil-associated titles include Lesa Lesa, Aethiree, Enthiran, Uthamaputhiran, Deiva Thirumagal, Raja Rani, Cuckoo, Papanasam, Kabali, Theri, Vikram Vedha, 96, Karnan, Mookuthi Amman, Good Night, Maharaja, and other soundtrack properties. The label has also used online video distribution, including an official YouTube presence, to circulate songs and music content to mass audiences. The available material does not provide verified information about a current chief executive, separate corporate incorporation details, financial performance, current ownership, or a standalone website. Accordingly, Think Music is most accurately described as an active Indian film-music label and catalogue business whose historical importance comes from its early digital orientation, its Tamil soundtrack portfolio, its selective 2011 catalogue transaction with Sony Music, and its later participation in a wider South Indian film-music ecosystem.

• 2011

  Sony Music acquired 146 catalogue titles

  [1]Think Musicen.wikipedia.org

  Sony Music Entertainment acquired 146 Think Music titles to strengthen its Tamil film-music business. The reported transaction excluded selected properties, including the Enthiran soundtrack.

• 2007

  Think Music was established

  [1]Think Musicen.wikipedia.org

  Elred Kumar and Jayaram founded Think Music in Chennai as a digital-first Tamil music label associated with RS Infotainment.

A digital-first Indian film-music label focused on acquiring, releasing, and distributing soundtrack rights, with a strong historical association with Tamil cinema and a broader South Indian catalogue.

• Film music · 2007

  Tamil film soundtrack catalogue

  Think Music’s principal product line is its catalogue of Tamil film soundtracks and related music rights. The catalogue includes music associated with films ranging from early-2000s releases to contemporary productions, including Enthiran, Deiva Thirumagal, Raja Rani, Kabali, Theri, Vikram Vedha, 96, Karnan, Good Night, Maharaja, and other titles. Distribution has increasingly centered on digital services and online video.

• Film music · 2013

  Malayalam film soundtrack catalogue

  The label’s Malayalam activity includes soundtrack and music-rights properties from films such as Neram, Ohm Shanti Oshaana, Hridayam, 2018, Manjummel Boys, Aavesham, Varshangalkku Shesham, and many other releases. This line represents the brand’s expansion from its Tamil base into a major neighboring South Indian language market.

• Film music · 2021

  Telugu and Hindi film-music rights

  The reference catalogue also records activity involving Telugu and Hindi projects, including A1 Express and Mahavatar Narsimha. These rights broaden Think Music’s presence beyond its established Tamil and Malayalam soundtrack businesses.

• Digital distribution · 2007

  Digital music and video distribution

  Think Music was designed around digital distribution and has maintained a public presence through online music and video channels, including an official YouTube channel. This offering supports the release, promotion, and ongoing availability of film songs and soundtrack content.

• 2011

  Selective catalogue sale to Sony MusicM&A

  Background

  Sony Music was seeking to expand its position in the Tamil film-music market, while Think Music had assembled a substantial catalogue of soundtrack rights during the industry’s shift toward digital distribution.

  Action taken

  Sony Music Entertainment acquired 146 Think Music titles. The reported transaction was selective and did not include all major Think Music properties.

  Aftermath

  The deal transferred a substantial group of catalogue assets to Sony while Think Music remained associated with selected rights, including the reported retention of the Enthiran soundtrack.

  Source

1. 1Think Musicen.wikipedia.org