Thrasio
Thrasio is a digital consumer goods company that acquires and develops consumer brands.
Last updated September 15, 2026
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Overview
Thrasio is described as a digital consumer goods company. Its website states that it acquires brands and develops products, and that its brands are sold across more than 150 retailers and marketplaces. It also states that it has become one of Amazon's top 5 sellers and that 1 in 2 US homes are estimated to have purchased a Thrasio product over the last three years.
History
Thrasio is described as a digital consumer goods company. Its website states that it acquires brands and develops products, and that its brands are sold across more than 150 retailers and marketplaces. It also states that it has become one of Amazon's top 5 sellers and that 1 in 2 US homes are estimated to have purchased a Thrasio product over the last three years.
Recent events
- Unconfirmed
Reported
Thrasio acquires Lifelong[6]
Thrasio entered India, identifying D2C consumer durables brand Lifelong as its first startup acquisition. The source does not specify when the acquisition was completed.
Reported
Zeenk closes initial investment from Thrasio[7]
Zeenk announced that it had closed an initial investment from Thrasio to support development of its analytics advertising and sales platform for Amazon third-party brands.
Reported
Thrasio acquires Yardline[8]
Thrasio acquired the remaining portion of Yardline, bringing it in-house as a wholly owned operating subsidiary.
Reported
Thrasio raises $100 million in Series C extension[9]
Thrasio raised an additional $100 million as an extension to its Series C financing.
Reported
Thrasio announces Bill Wafford as CFO[9]
Thrasio announced Bill Wafford as its new CFO, replacing Joe Falcao, who is taking the role of SVP, Finance and Treasurer.
Reported
Thrasio establishes Japanese subsidiary and enters Japan[10]
Thrasio expanded its international operations by establishing Thrasio GK, a Japanese subsidiary in Tokyo, and committed an initial $250 million to acquire and grow brands and products sold on Amazon Japan and other ecommerce platforms.
Reported
Thrasio appoints head of its Japan business[10]
Thrasio appointed Kazuhiro Ninomiya as head of its Japan business.
Sources10 sources
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