Threadless
Online T-shirt design community and retailer known for crowdsourced designs.
Last updated October 28, 2026
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- First read
- Nov 4, 2026
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- Nov 4, 2026
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Overview
Threadless is an online T-shirt design community and retailer founded by Jake Nickell in 2000. The company selects designs through community submissions and voting, then produces and sells them.
Products and positioning
Creative community-driven apparel brand that emphasizes user participation and unique designs.
Product categories. T-shirts · Apparel · Accessories
Controversies
2020
Atari sues Threadless over alleged trademark infringement
Atari Interactive filed a complaint against skinnyCorp., the owner of the Threadless e-commerce website, alleging that apparel sold on the site infringes Atari's trade name and trademark. The complaint also raised counterfeiting and other claims. The allegations were reported as claims in the complaint and were not stated as adjudicated findings.
Recent events
Reported
Atari sues Threadless over alleged trademark infringement[1]
Atari Interactive filed a complaint against skinnyCorp., which owns the Threadless e-commerce website, alleging that apparel sold on the site infringes Atari’s trade name and trademark. The complaint also alleges counterfeiting and other claims; the allegations are not stated as adjudicated findings.
Reported
Bonchon launches Hearts & Soles fundraising campaign[2]
Bonchon launched the Hearts & Soles campaign, selling limited-edition Bonchon-designed shoes and other merchandise online, with all Bonchon proceeds benefiting the National Restaurant Association Educational Foundation’s Restaurant Employee Relief Fund.
Reported
Threadless launches customizable cloth face masks[3]
Threadless announced the launch of non-medical-grade cloth face masks, with 100% of the net proceeds Threadless earns from each mask sale going to MedShare, up to a $100,000 maximum donation.
Sources3 sources
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