TidyChoice
TidyChoice is a London-based online marketplace that connects households with vetted independent domestic cleaners, housekeepers and childcare professionals.
Last updated September 26, 2026
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Overview
TidyChoice is a London-focused online marketplace for domestic cleaning and household services. It positions itself as the only domestic cleaning service in London where customers can choose and book a cleaner directly online, cutting out the traditional cleaning-agency middlemen. The platform matches a household's requirements with locally available independent professionals, allowing customers to browse hourly rates, years of experience, profiles, ratings and genuine customer reviews before selecting a cleaner. The company's core proposition rests on vetting and quality control. TidyChoice states that all cleaners are fully vetted and background checked, that only the top 4% pass its vetting process, and that it interviews each cleaner face-to-face and carries out background checks. Cleaners are described as English-speaking, experienced and reliable, with performance continuously monitored. The company says all house cleaners and housekeepers have at least six months of relevant experience. TidyChoice offers three distinct but related domestic services in London: house cleaning, housekeeping and childcare. Many professionals can perform more than one service, so a household can hire the same person for different tasks. Its house cleaning services include regular scheduled domestic cleaning, spring cleaning, deep cleaning, move-in cleaning, ironing, oven cleaning, fridge cleaning, window cleaning and laundry. The platform's app shows availability in real time, enabling customers to book the same person several days a week. Pricing is advertised on an hourly basis, with daily, weekly, fortnightly or one-off cleans starting from £17.00 per hour, a discount price of £9.90 per hour, and regular service from £11.00 per hour. Customers can book, pay and manage cleans online, add, skip or cancel cleans, view invoices and message their cleaner. There is no minimum contract and customers can cancel at any time up to 24 hours before a clean without penalty. The company also appeals to professionals, inviting them to register as independent professionals who choose their own area, hours and rates. TidyChoice states that it optimises professionals' earnings as an online marketplace. The website displays a crowdfunding notice, indicating the company has sought or is seeking crowdfunding. TidyChoice is described in public data as an English cleaning service company.
History
TidyChoice is a London-based online marketplace for domestic cleaning and household services. It was established to connect households with independent cleaning professionals directly, bypassing traditional cleaning agencies. The company describes itself as the only domestic cleaning service in London where customers can choose and book a cleaner directly online. The platform was built around a vetting and matching model. TidyChoice states that all cleaners are fully vetted and background checked, that only the top 4% pass its vetting process, and that it interviews each cleaner face-to-face. Cleaners are required to have at least six months of relevant experience, and their performance is continuously monitored through customer feedback. Over time, TidyChoice expanded its service range beyond regular house cleaning to include housekeeping and childcare, allowing customers to hire the same professional for multiple services. It also developed an app that shows availability in real time, enabling recurring bookings with the same person several days a week. The company has advertised hourly pricing starting from £17.00 per hour, with a discount price of £9.90 per hour and regular service from £11.00 per hour. It offers no minimum contract and allows cancellation up to 24 hours before a clean without penalty. TidyChoice has also sought crowdfunding, as indicated by a notice on its website. Public data describes TidyChoice as an English cleaning service company.
Products and positioning
The only domestic cleaning service in London where customers can choose and book a cleaner directly online, cutting out agency middlemen and offering vetted, high-quality independent professionals.
House cleaning
Regular scheduled domestic cleaning, spring cleaning, deep cleaning, move-in cleaning, ironing, oven cleaning, fridge cleaning, window cleaning and laundry.
Housekeeping
Housekeeping services provided by independent professionals, often combined with cleaning.
Childcare
Childcare services offered alongside cleaning and housekeeping, allowing the same person to handle multiple tasks.
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