Time Wizard Records
Amsterdam-based independent record label founded by musician and artist Petya Bouianov, releasing eclectic rock, psych, surf and experimental music.
Last updated September 29, 2026
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Overview
Time Wizard Records is an independent record label based in Amsterdam, Netherlands. It is the label vehicle of Petya Bouianov, a musician, illustrator and instrument builder who balances a career between music and the visual arts. The label's roster is built around Bouianov's own projects and collaborators, and its catalogue is deliberately eclectic: the official site presents acts such as Surfing Stingrays (indie/psych), Snooze Button (soft rock/baroque pop), Raccoon Lagoon (melancholic nostalgic rock), Bobinga (experimental pop), and Reptilian Birdhaus (art rock/experimental), each with a short descriptive tagline. The label describes itself as "anti corporate music," positioning itself as a small, artist-driven alternative to the mainstream music industry. Time Wizard Records is closely tied to Bouianov's wider creative practice. Born in Russia and raised in Amsterdam from childhood, Bouianov started his first band at eleven and has since recorded albums in several countries, played live extensively and organised events. Alongside the label he runs Time Wizard Custom Guitars, founded in 2020, building guitars and basses with "modern specs and vintage vibes." He also designs and codes his own websites, and has made a game and a VST plugin. This do-it-yourself, multi-disciplinary approach shapes the label's identity: it is less a conventional commercial imprint than a home for a circle of long-time friends and bandmates. The label's best-documented release is Snooze Button's album "Business Casual." Snooze Button began in 2018 as a collaboration between Bouianov and Arthur Ermakov, and later grew into a trio with David Glotzbach on piano. The album's concept concerns "man's place in a cold post-modern corporate world" and the ways people cope with positions they do not want to be in — a theme that resonates with the label's anti-corporate stance. Bouianov has also been planning the debut album for Reptilian Birdhaus, his own musical project. As a small independent label, Time Wizard Records operates primarily through its own website and digital channels rather than through major distribution or retail networks. Its output spans indie, psychedelic, surf, soft rock, baroque pop, art rock and experimental pop, reflecting the eclectic tastes of its founder and his collaborators. The label is privately owned and not listed on any stock exchange.
History
Time Wizard Records is an independent record label based in Amsterdam, Netherlands, and is the label arm of the creative practice of Petya Bouianov. Bouianov was born in Russia but moved to Amsterdam as a child, and it is there that his musical and artistic roots took hold. He began playing piano and tinkering with guitars as a child, and started his first band at eleven with classmates in a garage. Over the following years he recorded multiple albums in various countries, played many live shows and organised events, working both with bands and as a solo artist. The label grew out of this network of projects rather than as a standalone business venture. Its roster is built around Bouianov's own bands and those of his long-time collaborators. Among the earliest documented projects is Surfing Stingrays, an indie/psych act. In 2018, during what the official site describes as a cannabis-influenced conversation on a bicycle ride, Bouianov and Arthur Ermakov imagined a band that "just couldn't wake up," and Snooze Button was born. The pair began recording at home but were not satisfied with the results, and the project went on an extended hiatus of almost seven years. When inspiration returned, they resumed writing between Surfing Stingrays albums and assembled the record that became "Business Casual." By then Snooze Button had become a trio, with David Glotzbach on piano joining Ermakov on drums and percussion and Bouianov on guitar, bass, vocals, keys and production. The album's concept — man's place in a cold post-modern corporate world, and how people cope with positions they do not want — gave the label one of its clearest thematic statements. Alongside the label, Bouianov pursued technical and engineering interests. In 2020 he founded Time Wizard Custom Guitars, building guitars and basses with modern specifications and vintage character. He also designs and codes his own websites, and has created a game and a VST plugin. This do-it-yourself ethos carries over into the label, which presents itself as "anti corporate music" and operates largely through its own website and digital channels. The label's catalogue is deliberately eclectic. Its official site groups acts under descriptive tags: Surfing Stingrays as indie/psych, Snooze Button as soft rock, Raccoon Lagoon as melancholic nostalgic rock, Bobinga as experimental pop, and Reptilian Birdhaus as art rock/experimental. Bouianov has described Reptilian Birdhaus as his own musical project and has been planning the release of its debut album. As of the available evidence, Time Wizard Records remains a small, privately owned independent label with no public listing and no disclosed corporate parent.
Petya Bouianov starts his first band at age eleven in Amsterdam.
Snooze Button is conceived by Petya Bouianov and Arthur Ermakov in 2018.
Time Wizard Custom Guitars is founded in 2020.
Snooze Button releases the album "Business Casual" after an almost seven-year hiatus.
Reptilian Birdhaus debut album is planned for release.
Products and positioning
Small, artist-driven independent label describing itself as "anti corporate music," focused on eclectic rock, psych, surf and experimental releases.
Snooze Button – "Business Casual"
Surfing Stingrays releases
Raccoon Lagoon releases
Bobinga releases
Reptilian Birdhaus debut album (planned)
Sources4 sources
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