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UK/US clothing brand offering apparel for men and women.

Last updated November 4, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Toast is a clothing brand originating from the UK with presence in the US, offering apparel for men and women. Its design is simple and natural, emphasizing fabric quality and comfort.

Products and positioning

Mid-range minimalist style

Controversies

  • 2026

    Iowa attorney general sues Toast over alleged deceptive practices

    In 2026, Iowa Attorney General Brenna Bird announced a lawsuit against Toast. The suit alleges that the company used false claims about hardware pricing and made it difficult for customers to cancel subscriptions, including through unexpected early termination fees. The allegations concern deceptive practices attributed to Toast in the announcement of the lawsuit.

  • 2026

    San Francisco and other authorities sue Toast over alleged fees and contracts

    San Francisco's city attorney, the Federal Trade Commission, Los Angeles County Counsel, and attorneys general from seven states sued Toast Inc. The lawsuit alleges that Toast charged businesses undisclosed fees, enrolled them in unwanted services, and made subscriptions difficult and costly to cancel. The article says the allegations have not yet been established as fact.

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Recent events

  • Reported

    Toast raises full-year outlook[3]

    Toast raised its full-year outlook to 26% recurring gross profit growth and $840 million–$850 million in adjusted EBITDA.

  • Unconfirmed

    Reported

    San Francisco and other authorities sue Toast over alleged fees and contracts[2]

    San Francisco’s city attorney, the Federal Trade Commission, Los Angeles County Counsel, and attorneys general from seven states sued Toast Inc. The lawsuit alleges that Toast charged businesses undisclosed fees, enrolled them in unwanted services, and made subscriptions difficult and costly to cancel. The article says the allegations have not yet been established as fact.

  • Reported

    Toast reports quarterly earnings[3]

    Toast announced quarterly earnings, reporting earnings per share of $0.29, below the $0.36 consensus estimate, and revenue of $1.98 billion, above the $1.97 billion consensus estimate.

  • Reported

    Iowa attorney general sues Toast over alleged deceptive practices[1]

    Iowa Attorney General Brenna Bird announced a lawsuit against Toast, alleging that the company used false claims about hardware pricing and made it difficult for customers to cancel subscriptions, including through unexpected early termination fees.

  • Unconfirmed

    Reported

    Toast launches new Toast IQ AI agents for restaurants[4]

    Restaurant POS provider Toast launched a set of new AI agents under its Toast IQ platform, adding a new Team category focused on labor — including a Scheduling Agent that builds labor schedules, AI-powered sales forecasts, and Team Performance — plus new Grow agents focused on SEO, reviews, and offers. Team starts at $60 per month plus $9 per employee per month; Grow starts at $699 per month.

  • Reported

    Toast announces planned Kittery shop opening[5]

    Toast was reported as scheduled to open a bakery and sandwich shop in Kittery, Maine, in November 2021; the opening was planned and had not yet occurred in the article.

  • Reported

    Toast acquires xtraCHEF[6]

    Toast acquired xtraCHEF, a suite of back-office restaurant tools. xtraCHEF will join Toast as xtraCHEF by Toast.

  • Reported

    xtraCHEF and Toast enter preferred partnership[7]

    xtraCHEF announced a preferred partnership agreement with Toast, making xtraCHEF's back-office technology available to Toast customers at no cost.

  • Reported

    Toast launches Toast Delivery Services[8]

    Toast announced the launch of Toast Delivery Services, a flat-rate mobile food delivery service for restaurants. Delivery within a five-mile radius costs less than $8.

  • Reported

    Toast raises $400 million in Series F funding[9]

    Toast announced that it secured $400 million through its Series F funding round, led by Bessemer Venture Partners, TPG, Greenoaks Capital, and Tiger Global Management, with other investors participating.

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Sources9 sources

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