Tolino
tolino is the eReading brand of the German booksellers, backed by the tolino-Allianz.
Last updated September 11, 2026
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Overview
tolino is described on its official site as the eReading brand of the German booksellers. Behind the brand stands the tolino-Allianz, an association of leading German booksellers Thalia, Hugendubel, Osiander and the wholesale distributor Libri with around 1,300 independent bookshops across Germany, making tolino present in over 1,800 bookshops. Libri acts as the central content supplier for the DACH region, providing one of the largest eBook ranges with more than 5 million titles. For development, the tolino-Allianz works with Kobo as an internationally experienced technology and innovation partner. Since spring 2015 tolino has offered its own self-publishing offering under the tolino media umbrella. The tolino-Allianz has established itself since market entry in March 2013 as one of the leading brands for digital reading in the German-speaking region. Internationally tolino is available in Austria, Switzerland and the Netherlands. All tolino devices, the tolino app and webreader feature an open ecosystem with integrated cloud solution that does not tie customers to a single bookseller when buying eBooks. All tolino partners offer comprehensive advice and service, both online and in local bookshops.
History
The tolino-Allianz entered the market in March 2013 and has since established itself as one of the leading brands for digital reading in the German-speaking region. Behind the tolino brand is an association of leading German booksellers Thalia, Hugendubel, Osiander and the wholesale distributor Libri with around 1,300 independent bookshops across Germany, meaning tolino is represented in over 1,800 bookshops. Libri serves as the central content supplier for the DACH region, providing one of the largest eBook ranges with more than 5 million titles. For development, the tolino-Allianz works with Kobo as an internationally experienced technology and innovation partner. Since spring 2015 tolino has offered its own self-publishing offering under the tolino media umbrella. Internationally tolino is available in Austria, Switzerland and the Netherlands.
Products and positioning
One of the leading brands for digital reading in the German-speaking region, with an open ecosystem.
tolino vision color
eReader with a colour display in up to 4,096 colours, Bluetooth audiobook listening, and support for the tolino stylus; available in white and black.
tolino stylus
Accessory for the tolino vision color for handwritten notes in eBooks and PDFs, highlighting text passages, and erasing notes; available in white and black.
tolino flip
Remote control for tolino eReaders for turning pages by button press.
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