Toluna

Toluna is a commercial market-research and consumer-insights company that operates an online panel and self-service survey platform used by brands, agencies and research teams to gather consumer opinion data. Its business model combines a proprietary global respondent panel with do-it-yourself survey tooling and full-service research support, positioning it between traditional research agencies and pure software vendors. The evidence supplied for this entry does not contain any Toluna-specific material; the only snippet provided concerns Debiopharm's antibody-drug-conjugate linker research and is unrelated to Toluna. This dossier therefore relies on well-established public knowledge of the Toluna brand and should be treated as a short, conservative profile rather than a fully sourced one. Toluna is generally associated with the consumer-insights and market-research software space, competing with panel providers and survey platforms. Details such as founding year, headquarters, ownership and current leadership are not confirmed by the supplied evidence and are therefore left blank rather than guessed.

Toluna is a market-research and consumer-insights company built around an online respondent panel and survey technology. Publicly available information about the brand is limited in the supplied evidence, and no Toluna-specific source was provided, so a detailed dated history cannot be responsibly reconstructed here. The brand is generally understood to have grown from an online panel provider into a platform offering self-service survey tools alongside managed research services, serving brands and agencies that need consumer opinion data across multiple markets. Specific founding dates, ownership changes and corporate milestones are omitted because they are not supported by the evidence supplied.

Consumer-insights and market-research technology provider combining a proprietary panel with DIY survey tools.

• Online respondent panel

  Proprietary panel of consumers recruited to take part in surveys.

• Self-service survey platform

  Do-it-yourself tooling for building and fielding consumer surveys.

• Full-service custom research

  Managed research support for brands and agencies.

• 2026.10.15

  Reported2026.10.14

  Toluna appoints Amy Fenton as Chief Executive Officer[1]Toluna任命Amy Fenton为首席执行官finanznachrichten.de

  Toluna announced the appointment of Amy Fenton as Chief Executive Officer, effective October 15, 2026, concluding the structured succession process announced on October 8, 2026. Fenton, previously CEO of MarketCast, succeeds founder Frédéric Charles Petit, who led the company for 25 years and continues as Board member, Senior Advisor and Shareholder.

• 2020.10.28

  Reported2020.10.28

  Toluna completes growth funding round[2]Toluna完成增长融资finanznachrichten.de

  Toluna announced that it had completed a significant financing round led by Verlinvest. The capital is intended to help accelerate Toluna's global growth initiatives.

• 2020.07.20

  Reported2020.07.20

  Toluna unveils new corporate brand identity and becomes principal brand[3]Toluna发布全新企业品牌形象并成为主品牌finanznachrichten.de

  Toluna unveiled a new corporate brand identity and became the principal brand and holding company of Harris Interactive and KuRunData. ITWP, described as the former principal brand, was to sunset from use effective that day.

Read more

1. 1Toluna任命Amy Fenton为首席执行官finanznachrichten.de
2. 2Toluna完成增长融资finanznachrichten.de
3. 3Toluna发布全新企业品牌形象并成为主品牌finanznachrichten.de
4. 4Toluna Appoints Amy Fenton as Chief Executive Officeren.antaranews.com
5. 5Toluna任命Amy Fenton為執行長 | 中央社訊息平台cna.com.tw