toob is a full-fibre broadband provider offering ultrafast, affordable internet to homes and businesses.
Last updated September 2, 2026
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Overview
toob is a full-fibre broadband provider founded in 2017 with the aim of making ultrafast internet available and affordable for all. Based in Portsmouth, the company has expanded across Hampshire and other counties, and in 2025 began serving customers in Scotland. toob offers home broadband packages with speeds up to 2300 Mbps, using 100% full-fibre technology and Wi-Fi 7 routers.
History
toob was founded in 2017 from a simple idea – ultrafast internet should be available and affordable for all. Since 2019, toob has grown rapidly due to its own network expansion and partnership with industry wholesaler CityFibre. From its start in Southampton, it has expanded across Hampshire and to other counties including Berkshire, Cambridgeshire, and Nottinghamshire. In 2025 it also began serving customers in Scotland on the CityFibre network.
Products and positioning
Affordable, reliable full-fibre broadband with high speeds and no upfront costs.
Product categories. Full-fibre broadband · Wi-Fi routers
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