Trackman A/S
Danish developer of tour-proven golf launch monitors and simulator technology used across golf, baseball, soccer, and American football.
Last updated September 27, 2026
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Overview
Trackman A/S is a Danish technology company founded in 2003 and headquartered in Hørsholm, Denmark. It is best known for its golf launch monitors and golf simulators, which use radar and camera technology to track ball and club movement with high precision. The company's products are used by professional athletes, coaches, club players, equipment manufacturers, and organizations such as the PGA Tour. Trackman markets two main types of golf simulators: a wall-mounted version and a transportable version. Its flagship hardware includes the iconic Trackman 4 launch monitor, the Trackman iO indoor simulator, and the Trackman Range system for driving ranges. The company also offers the Trackman 360 platform, which integrates coaching, range, indoor simulator, app, and business tools. In 2024, Trackman sold golf simulators worth DKK 1.824 billion and had 620 employees. The company is privately owned by the Eldrup-Jørgensen brothers. Beyond golf, Trackman has expanded its tracking technology into baseball, American football, soccer, and tennis, and even helped Olympic athletes in the hammer throw and shot put. With offices worldwide and over 1,100 employees according to its website, Trackman continues to lead in sports data technology.
History
Trackman A/S was founded in 2003 by the Eldrup-Jørgensen brothers in Denmark. The company began with a simple question: could they track a golf ball? This initial inquiry sparked a relentless pursuit of innovation in sports tracking technology. Since its founding, Trackman has developed state-of-the-art hardware platforms and tracking algorithms, becoming a leader in golf launch monitors and simulators. The company's technology has been adopted by professional athletes, coaches, equipment manufacturers, and major organizations like the PGA Tour. Over the years, Trackman expanded beyond golf into baseball, American football, soccer, and tennis, and even assisted Olympic athletes in the hammer throw and shot put at the Tokyo Olympics. In 2024, Trackman reported sales of golf simulators amounting to DKK 1.824 billion and employed 620 people. The company remains privately owned by the Eldrup-Jørgensen brothers and continues to innovate with products like the Trackman iO and Virtual Golf 3.
- 2024
Trackman sold golf simulators for DKK 1.824 billion and had 620 employees.
- 2003
Trackman A/S founded by the Eldrup-Jørgensen brothers in Denmark.
Products and positioning
Premium, tour-proven launch monitors and simulator technology for serious golfers, coaches, clubs, and commercial facilities.
Trackman 4
The iconic orange-box launch monitor, a gold standard for golf simulators.
Trackman iO
First purpose-built product for the indoor golf experience.
Trackman Range
Driving range system with games and virtual golf for all skill levels.
Trackman 360
Integrated platform for coaching, range, indoor simulators, app, and business tools.
Virtual Golf 3 (VG3)
Latest evolution of Trackman's industry-leading graphics engine for indoor golf.
Sources5 sources
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