Travix

Travix International BV is an online travel agency group headquartered in Amsterdam, Netherlands. Rather than presenting a single consumer-facing booking proposition, Travix operates a portfolio of travel websites and brands aimed at different countries, languages, and customer segments. Its principal brands include CheapTickets, BudgetAir, Vayama, Vliegwinkel, and Flugladen. Together, these brands sell air travel and related travel-booking services through localized websites. The group was formed in January 2011 through the combination of several established online travel businesses: CheapTickets, Vliegwinkel, Flugladen, BudgetAir, and Vayama. The merger brought together businesses with different national footprints and operating histories under one international organization. The oldest component identified in the available reference material is Vliegwinkel.nl, which was created in Haarlem by Airtrade and is described as the first online travel agency in the Netherlands. CheapTickets was associated with Beins Travel Group, while BudgetAir was associated with Airtrade. These predecessor businesses supplied the local brands, booking technology, supplier relationships, and market knowledge that Travix used to build a broader international platform. Travix's business model is based on digital travel distribution. Its websites allow customers to search and book flights, with the group using multiple brands to adapt its customer acquisition, language, pricing presentation, and market positioning. The portfolio includes both broad international brands and country-focused services. CheapTickets and Vliegwinkel have operated in the Netherlands, Belgium, Germany, and Austria, while BudgetAir has served markets in Europe, North America, India, and Australia. Vayama has operated from Ireland, and Flugladen from Germany. The reference material describes Travix as managing approximately 20 websites under five brands in 17 countries, with personnel in Amsterdam, Shanghai, and London. The company changed ownership during a period of consolidation in the online travel sector. In October 2018, BCD Group announced that it had acquired the remaining shares held by minority shareholder ING Corporate Investments, thereby obtaining full ownership of Travix International BV. In April 2020, Trip.com Group acquired Travix International BV. The transaction placed Travix within one of the world's large online travel groups and connected its multi-brand regional network with Trip.com's broader international travel ecosystem. Travix is therefore best understood as a multi-brand online travel agency operator rather than as a conventional airline, hotel chain, or single-format consumer brand. Its competitive role lies in operating localized booking channels, aggregating air-travel inventory, and maintaining several recognizable regional travel brands. The available reference material does not establish a separate standalone public listing, a current chief executive, or a company-owned consumer website for Travix itself.

Travix developed from a collection of European and international online travel businesses rather than from a single newly created consumer brand. Its oldest identified predecessor is Vliegwinkel.nl, which was created in Haarlem by Airtrade and is described in the available reference material as the first online travel agency in the Netherlands. Other predecessor businesses included CheapTickets, associated with Beins Travel Group, BudgetAir, associated with Airtrade, as well as Flugladen and Vayama. These businesses operated separate websites and brands serving different geographic markets. In January 2011, CheapTickets, Vliegwinkel, Flugladen, BudgetAir, and Vayama were brought together through a merger that established Travix International BV. The combination created a portfolio-based online travel agency with the ability to operate multiple localized booking channels. Instead of replacing the existing brands with one global name, Travix retained the consumer identities of the component businesses and organized them within a common international operating structure. Following the merger, Travix expanded its reach through a network of websites serving multiple countries. The group operated brands in the Netherlands, Belgium, Germany, Austria, Ireland, the United Kingdom, the United States, Canada, India, Australia, and other European markets. CheapTickets and Vliegwinkel were particularly associated with Dutch-speaking and neighboring European markets, while BudgetAir developed a wider presence across Europe and selected markets outside Europe. Vayama operated from Ireland, and Flugladen from Germany. The reference material describes the group as managing about 20 websites under five brands across 17 countries, with employees located in Amsterdam, Shanghai, and London. Ownership changed in 2018. On October 4 of that year, BCD Group announced that it would take full ownership of Travix International BV by purchasing the outstanding shares of minority investor ING Corporate Investments. This completed BCD's ownership of the company and represented a further consolidation of the online travel agency business under a larger travel-services group. In April 2020, Trip.com Group acquired Travix International BV. The acquisition moved Travix into the Trip.com Group structure and linked its regional online travel agency brands to a major international travel platform. Travix continued to be characterized by its multi-brand and multi-market operating model, with its consumer-facing websites retaining distinct names while the parent organization managed the broader portfolio. The company's history is consequently defined by aggregation and internationalization: established national travel websites were combined, operated across a larger geographic footprint, and subsequently transferred between major travel groups. Publicly available reference material identifies Travix primarily as an online travel agency operator and does not provide a sufficiently detailed account of later standalone product launches, leadership changes, financial results, or a separate corporate website.

• 2020

  Trip.com Group acquires Travix

  [1]Travixen.wikipedia.org

  Trip.com Group acquired Travix International BV in April 2020.

• 2018

  BCD Group obtains full ownership

  [1]Travixen.wikipedia.org

  BCD Group announced the purchase of ING Corporate Investments' remaining shares, giving it full ownership of Travix International BV.

• 2011

  Travix is established through a multi-brand merger

  [1]Travixen.wikipedia.org

  CheapTickets, Vliegwinkel, Flugladen, BudgetAir, and Vayama were combined in January 2011 to form Travix International BV.

A multi-brand, internationally focused online travel agency group using localized booking websites to distribute air travel across numerous national markets.

• Online travel agency brand

  CheapTickets

  CheapTickets is one of Travix's principal consumer-facing online travel brands. It provides localized travel-booking websites, particularly in the Netherlands and neighboring European markets, and is associated with online flight search and ticket booking. The available reference material notes that the Travix-operated CheapTickets sites should not be confused with CheapTickets.com, which is owned by Orbitz.

• Online travel agency brand

  BudgetAir

  BudgetAir is Travix's internationally oriented airfare-booking brand. It operates across a range of European markets and has also served customers in the United States, Canada, the United Kingdom, India, and Australia. Its role within Travix is to provide a broad digital channel for comparing and booking air travel across multiple national markets.

• Online travel agency brand

  Vayama

  Vayama is an online travel brand within the Travix portfolio. The reference material identifies Ireland as its operating base. Like the group's other brands, it is used for digital travel distribution and flight-booking services, with a distinct consumer identity intended for particular markets and audiences.

• Online travel agency brand

  Vliegwinkel

  Vliegwinkel is one of Travix's foundational brands and originated in Haarlem through Airtrade. Vliegwinkel.nl is described as the first online travel agency in the Netherlands. The brand has operated in the Netherlands and neighboring European countries, offering online flight search and booking through localized websites.

• Online travel agency brand

  Flugladen

  Flugladen is Travix's German-associated online travel agency brand. It forms part of the five-brand portfolio assembled in 2011 and provides a localized digital channel for flight and travel bookings. The reference material identifies Germany as the brand's operating base.

• 2020

  Acquisition by Trip.com GroupM&A

  Background

  Travix operated a sizeable portfolio of localized online travel agency brands across Europe and other international markets.

  Action taken

  Trip.com Group acquired Travix International BV in April 2020.

  Aftermath

  Travix became part of Trip.com Group and continued as a multi-brand online travel agency operation within the larger travel group.

  Source

• 2018

  Full acquisition by BCD GroupM&A

  Background

  BCD Group already held an ownership position in Travix, while ING Corporate Investments remained a minority shareholder.

  Action taken

  BCD Group purchased ING Corporate Investments' outstanding shares and took full ownership of Travix International BV.

  Aftermath

  Travix became wholly owned by BCD Group.

  Source

• 2011

  Combination of five online travel businessesM&A

  Background

  Several established travel-booking businesses operated separate brands and regional websites before being brought together.

  Action taken

  CheapTickets, Vliegwinkel, Flugladen, BudgetAir, and Vayama were merged to establish Travix International BV.

  Aftermath

  The transaction created a multi-brand online travel agency group with operations spanning numerous countries.

  Source

• 2021.02.25

  Reported2021.02.25

  Chubb and Travix launch travel insurance partnership[2]Chubb与Travix推出旅行保险合作prnewswire.co.uk

  Chubb announced a travel insurance partnership with Travix, offering Chubb travel insurance plans to customers booking through Travix websites. Hepstar supports the collaboration, which is intended to develop and deliver personalised offers across EMEA, the United States, Latin America and Asia Pacific.

• 2020.04.22

  Reported2020.05.22

  Trip.com Group acquires Travix[3]携程集团收购 Travixfinance.sina.com.cn

  A report said Trip.com Group acquired online travel company Travix, which became part of the group from April 22. The article also reports a purchase agreement dated April 21.

Read more

1. 1Travixen.wikipedia.org
2. 2Chubb与Travix推出旅行保险合作prnewswire.co.uk
3. 3携程集团收购 Travixfinance.sina.com.cn
4. 4携程收购荷兰在线旅游公司Travix，未披露交易价格finance.sina.com.cn