Trazzler

Trazzler originated from an early travel-technology concept developed in 2006 by Adam Rugel and Biz Stone at Twitter's original offices. The project was initially called "71 miles," reflecting an early effort to rethink how travelers find places beyond standard destination lists. It subsequently developed into Trazzler, a travel application centered on distinctive and locally oriented destinations. The service used a distributed editorial model. Rather than relying exclusively on a small in-house guidebook staff, Trazzler invited writers and photographers to contribute destination material. Its weekly writing and photography contests functioned both as a content-acquisition mechanism and as a way to identify contributors capable of producing engaging local travel recommendations. The available reference states that more than 10,000 writers and photographers contributed and that the contests generated more than $350,000 in freelance contracts. Trazzler was designed for distribution across several digital channels, including Apple's iOS, Google's Android platform, and Facebook. This platform strategy reflected the way travel discovery was increasingly moving from printed guides and desktop websites toward smartphones and social networks. The product's emphasis on local and unusual places also differentiated it from services focused primarily on hotels, flights, or mainstream attractions. The brand formed relationships across the tourism ecosystem. Its named partners included the City of Chicago, the Hawaii Tourism Authority, Fairmont Hotels & Resorts, Salon.com, and Air New Zealand. These partnerships connected Trazzler's editorial and discovery proposition with destination marketing, hospitality, media distribution, and airline promotion. The range of partners suggests that the service pursued both consumer reach and institutional travel-content opportunities. Investors associated with Trazzler included SV Angel, Steve Case, and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. Biz Stone's involvement therefore extended from the project's early conception into its investor group. The reference material does not establish the company's formal legal structure, a confirmed launch year, headquarters, subsequent financing, acquisition history, or current availability. It also does not establish whether the service remains operational. Accordingly, the brand's current status is left unknown.

• 2006

  Initial concept developed as 71 miles

  [1]Trazzleren.wikipedia.org

  Adam Rugel and Biz Stone developed the initial travel-discovery concept at Twitter's original offices under the name "71 miles."

• Trazzler expands its contributor network

  [1]Trazzleren.wikipedia.org

  More than 10,000 writers and photographers contributed destination stories and imagery to the service.

• Multi-platform app distribution

  [1]Trazzleren.wikipedia.org

  Trazzler was made available or designed for use on iOS, Android, and Facebook.

A discovery-oriented travel app emphasizing distinctive local destinations, editorial contributions, and visually rich recommendations.

• Travel destination app

  Trazzler

  Trazzler was a travel-discovery application focused on unique and local destinations. Its content was supported by a large network of writers and photographers, with recommendations and destination material intended to help users find places beyond conventional tourist itineraries. The service was designed for iOS, Android, and Facebook, giving it a mobile and social distribution model.

• Weekly writing and photography contests

  Trazzler used recurring contests to commission and discover travel writing and photography from external contributors. The program helped build the service's destination-content library and supported freelance work.

  Outcome. The contests resulted in more than $350,000 in freelance contracts and contributed to a network of over 10,000 writers and photographers.

  Source

1. 1Trazzleren.wikipedia.org