Trendin

Trendin.com was established as the online retail arm of Madura Fashion & Lifestyle, the Aditya Birla Group business responsible for a portfolio of branded apparel and lifestyle labels. The platform went live on 18 March 2013 and was headquartered in Bangalore. Its founding team reportedly comprised six people, and the operation later grew to approximately 100 employees. The service brought several established fashion labels into a single online shopping destination. Its assortment included clothing and accessories for men, women, and children, with brands such as Louis Philippe, Allen Solly, Van Heusen, People, Peter England, and Pantaloons. Trendin reportedly delivered to more than 13,600 postal codes in India, helping the group distribute branded apparel beyond its physical stores. It also supported personalization through Van Heusen’s My Fit offering for men and women. Trendin’s development took place during a period of organizational change within Aditya Birla’s fashion operations. In 2015, the group demerged the Madura Fashion branded-apparel retail division and the Madura Lifestyle luxury-apparel division from Aditya Birla Nuvo Limited and amalgamated them with Pantaloons. This restructuring placed the online platform within a changing fashion-retail organization and connected it to the group’s wider multi-brand retail strategy. In 2016, Aditya Birla stated that the online retail business would be reorganized into separate portals for individual labels, including Louis Philippe, Allen Solly, Van Heusen, Peter England, and People. The plan represented a move from a centralized multi-brand Trendin model toward brand-led e-commerce experiences. Available reference material does not provide a confirmed date for the platform’s closure, a definitive successor structure, or current operating information. The brand is therefore best documented as an online fashion retail initiative whose later status remains uncertain.

• 2016

  Separate brand portals are planned

  [1]Trendinen.wikipedia.org

  Aditya Birla announced plans to split its online retail activity into portals dedicated to individual fashion labels.

• 2015

  Madura businesses are combined with Pantaloons

  [1]Trendinen.wikipedia.org

  Aditya Birla reorganized the Madura Fashion and Madura Lifestyle businesses and combined them with Pantaloons.

• 2013

  Trendin.com goes live

  [1]Trendinen.wikipedia.org

  The online fashion platform launched from Bangalore on 18 March 2013 with a six-person founding team.

An online, multi-brand fashion retail platform extending Madura Fashion & Lifestyle's branded-apparel portfolio to Indian consumers, with broad nationwide delivery and selected personalization services.

• Fashion retail · 2013

  Multi-brand apparel assortment

  Trendin offered online collections for men, women, and children from the branded-apparel portfolio associated with Madura Fashion & Lifestyle. The assortment included clothing and accessories from Louis Philippe, Allen Solly, Van Heusen, People, Peter England, and Pantaloons, making the platform a consolidated digital destination rather than a single-label store.

• Personalized apparel service

  Van Heusen My Fit

  Van Heusen My Fit was a personalization option available through Trendin for women and men. The service formed part of the platform’s effort to provide a more tailored digital shopping experience alongside conventional online apparel sales.

• 2016

  Shift toward label-specific e-commerce portalsStrategy

  Background

  Trendin operated as a consolidated online destination for multiple Aditya Birla fashion brands. The group later indicated that its online retail activity would be separated by label.

  Action taken

  Aditya Birla planned separate e-commerce websites for Louis Philippe, Allen Solly, Van Heusen, Peter England, and People.

  Aftermath

  The announcement signaled a move from a single multi-brand platform toward individual brand storefronts. The available source does not confirm the precise implementation or Trendin's subsequent operating status.

  Source

1. 1Trendinen.wikipedia.org