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Tribo Skate

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Brazilian monthly skateboarding magazine published since 1991, covering skate culture, art, music and lifestyle.

Last updated September 29, 2026

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Overview

Tribo Skate is a Brazilian monthly skateboarding magazine published by Norte Marketing Esportivo. Its first issue appeared in September 1991, making it one of the longest-running skateboard publications in Brazil. The magazine was founded by Cesar Gyrão, who had been assistant editor at the defunct magazine Overall, and writer Fabio Bolota. It was initially published by another publisher and later by the independent Editora SNV. The magazine emerged at a moment when Brazilian skateboarding media had nearly disappeared. In the 1980s, the magazine Overall, published by Editora Trip, was the main skateboard publication in the country. By 1990, economic crisis and the Collor Plan had wiped out all skateboard magazines and TV programs, leaving the Brazilian skate scene without a dedicated media voice. Tribo Skate filled that gap from 1991 onward, providing news, information and a sense of community to Brazilian skaters. Tribo Skate covers skateboarding as both a sport and a culture. Its editorial mix includes skate news, profiles, art, music and entertainment related to skateboarding. The magazine is known for the slogan "Skate na Veia!" (roughly, "Skate in the Vein!" or "Skate in the Blood!"). Its readership is primarily skateboarders hungry for news and features about their sport, though the editorial team reports feedback from people of all genders and ages. Over the decades, Tribo Skate has documented the professionalization of Brazilian skateboarding. It has followed Brazilian skaters winning international titles, signing sponsorship deals and helping to draw global skate brands into Brazil through subsidiaries and licensing. The magazine has also chronicled the growth of skateboarding as one of Brazil's largest sports, with millions of practitioners according to a 2015 Datafolha survey cited in its own pages. The publication has also marked milestones for women in skateboarding. In 2005, issue number 112 featured the first cover with a female skater, Patiane Freitas. In the 13th-anniversary commemorative issue, number 120, a second cover with women was published, featuring Karen Jones, a vertical skater. Physically, Tribo Skate is a 21 x 28 cm monthly magazine printed in four colors with square spine binding. The cover uses 200g coated paper with UV varnish, while the interior uses 80g coated paper. Its print run is listed at 30,000 copies, distributed by Fernando Chinaglia. The magazine remains active and is published by Norte Marketing Esportivo.

History

Tribo Skate was founded in 1991 by Cesar Gyrão, former assistant editor of the magazine Overall, and writer Fabio Bolota. Its first issue was published in September 1991. The magazine was initially published by another publisher and later by the independent Editora SNV. It is currently published by Norte Marketing Esportivo. The context of its founding was a crisis in Brazilian skateboard media. In the 1980s, Overall, published by Editora Trip, was the leading skateboard publication in Brazil and a major force in promoting the sport. By 1990, the economic crisis caused by the Collor Plan had extinguished all skateboard magazines and TV programs, leaving the Brazilian skate scene without dedicated media. Tribo Skate emerged in 1991 as a new source of information, promotion and hope for the segment. Through the 1990s and 2000s, the magazine chronicled the professionalization of Brazilian skateboarding. It reported on Brazilian skaters gaining international prominence, signing lucrative sponsorships, and creating demand that led foreign skate brands to establish subsidiaries and licensing operations in Brazil. It also documented the growth of skateboarding into one of Brazil's largest sports, with about 8,499,000 practitioners according to a 2015 Datafolha survey cited by the magazine. Tribo Skate has also marked important moments for women in Brazilian skateboarding. In 2005, issue number 112 featured the first cover with a female skater, Patiane Freitas. In the 13th-anniversary commemorative issue, number 120, a second cover with women was published, featuring Karen Jones, a vertical skater. The magazine's editorial content goes beyond competition coverage to include concept, art, music and the broader diversity of skate culture. Its readership is primarily skateboarders, but the editorial team receives feedback from people of all genders and ages. The publication remains active as a monthly magazine with a listed print run of 30,000 copies, distributed by Fernando Chinaglia.

  • 2005

    Issue 112 features the first cover with a female skater, Patiane Freitas.

  • 1991

    First issue of Tribo Skate published in September.

  • Issue 120, the 13th-anniversary commemorative edition, features a second cover with women, Karen Jones.

Products and positioning

A long-running Brazilian skateboarding magazine focused on skate culture, art, music and lifestyle, known for the slogan "Skate na Veia!".

  • Tribo Skate monthly magazine

    21 x 28 cm, four-color print, square spine binding, 200g coated cover with UV varnish, 80g coated interior, monthly, print run 30,000, distributed by Fernando Chinaglia.

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