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Trumf is a loyalty program by NorgesGruppen that lets members earn bonus on groceries and other purchases.

Last updated September 15, 2026

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Overview

Trumf is a loyalty program by NorgesGruppen. Members can earn bonus on a range of goods and services including groceries, flowers, electricity, mobile and books. Trumf offers bonus with mobile payment, automatic bank transfer of bonus, and Trumf Pay, which gives 1% extra bonus. On Trippel-Trumf-torsdag (Triple Trumf Thursday), members earn three times as much in all its grocery stores and at Mester Grønn and Norli, and paying with Trumf Pay gives 4% Trumf bonus at KIWI, MENY, SPAR, Joker, Jacob's, Nærbutikken, CC Mat and Lerøy Mat. Trumf is a finance agent for NorgesGruppen Finans, which provides the Trumf Kredittkort.

History

Trumf is a loyalty program by NorgesGruppen. It allows members to earn bonus on groceries and other purchases, including flowers, electricity, mobile and books. Trumf provides bonus with mobile payment and automatic bank transfer of bonus, and offers Trumf Pay, which gives 1% extra bonus. On Trippel-Trumf-torsdag, members earn three times as much in all its grocery stores and at Mester Grønn and Norli; paying with Trumf Pay gives 4% Trumf bonus at KIWI, MENY, SPAR, Joker, Jacob's, Nærbutikken, CC Mat and Lerøy Mat. Trumf is a finance agent for NorgesGruppen Finans, which provides the Trumf Kredittkort.

Products and positioning

  • Trumf Pay

    Payment method that gives 1% extra Trumf bonus.

  • Trumf Kredittkort

    Credit card provided by NorgesGruppen Finans, for which Trumf is a finance agent.

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