Trung Nguyên Legend
Leading Vietnamese coffee brand known for its 'Energy Coffee' concept.
Last updated November 4, 2026
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Overview
Trung Nguyên Legend is a renowned Vietnamese coffee brand founded in 1996 by Dang Le Nguyen Vu. The brand is known for its high-quality coffee beans and unique roasting techniques, with its 'Energy Coffee' line being popular domestically and internationally. It is dedicated to promoting Vietnamese coffee culture and owns several coffee plantations and processing facilities.
Products and positioning
A mid-to-high-end coffee brand emphasizing energy and innovation.
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