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Turo is a car rental marketplace that lets guests rent vehicles listed by a network of local hosts.

Last updated October 27, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Turo describes itself as reinventing car rental. On its marketplace, hundreds of thousands of vehicles are listed by a vast network of local hosts, and guests can choose the exact car they want and pick it up where they want. The company says it empowers entrepreneurs to turn everyday cars into tools for financial independence, and its stated mission is "Reinventing rental to unlock independence for all."

History

Turo presents itself as a company reinventing car rental. Its marketplace lists hundreds of thousands of vehicles from a vast network of local hosts, allowing guests to choose the exact car they want and pick it up where they want. The company frames its community of local hosts as an engine for individual agency, empowering entrepreneurs to turn everyday cars into tools for financial independence.

Products and positioning

Reinventing car rental to unlock independence for all, removing the hassles and rigidity of the traditional rental experience.

  • Car rental marketplace

    A marketplace where hundreds of thousands of vehicles are listed by a vast network of local hosts, letting guests rent the exact car they want and pick it up where they want.

Recent events

  • Reported

    Tesla and Turo announce FSD marketplace integration[3]

    Tesla and Turo announced a collaboration under which Turo plans to identify Tesla vehicles on its marketplace equipped with Full Self-Driving (Supervised). Eligible Turo hosts will receive a one-month free trial of the software, and Turo said it is working with Tesla to access the automaker’s API to verify FSD availability.

  • Reported

    Turo appoints Kim Jabal to its board[4]

    Turo announced the appointment of Kim Jabal to its board of directors, where she will serve as audit committee chairwoman.

  • Reported

    Porsche and Turo offer Taycan rentals in Montreal[5]

    Porsche and car-sharing service Turo collaborated to offer Turo users in Montreal access to rent a Porsche Taycan throughout June. The article also reports that the rental fee would be refunded in full if a customer went on to buy a Taycan in Canada.

  • Reported

    Nolo partners with Turo on the Turo Seed Initiative[6]

    Nolo announced a partnership with Turo to provide legal services at special pricing to applicants to Turo's Seed Initiative. The initiative, launched by Turo in partnership with Kiva, offers funding to support small car-sharing businesses.

  • Reported

    Turo and Adult Swim introduce the Mortymobile[7]

    Turo and Adult Swim created the Mortymobile in partnership, offering fans the opportunity to book and drive the car exclusively through Turo. It was unveiled at the Adult Swim Festival in Los Angeles.

Read more

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