TV Asta

TV Asta is a local television station serving the city of Piła and surrounding communities in the Greater Poland (Wielkopolska) region of Poland. Its origins trace back to 1989, when the company "Przedsiębiorstwo Produkcyjno Handlowo Usługowe ASTRA PIŁA" s.c. was established. In 1994, favourable market conditions and demand for a regional medium led to the creation of its own television programme on the cable network. On 15 December 1994, Astra Piła s.c. received a licence to broadcast a television programme under the name "ASTRA", and Telewizja Astra Sp. z o.o. was formed with 100% capital from ASTRA Piła s.c. The decision to create a new company was also driven by plans to capitalise the purely media business by admitting a strategic investor. In 2004, Telewizja Astra Sp. z o.o. changed its name to TV ASTA Sp. z o.o., because the name ASTRA had been trademarked by another company operating in a similar industry. The station broadcasts its programmes in Piła, Złotów, Ujście, Wałcz, Czarnków, Chodzież, Krajenka and Mirosławiec, and currently reaches more than 60,000 people. As a local television station, TV ASTA produces news, public affairs, sports, cultural and motoring programmes. It belongs to the Asta Group and is available on the Asta-Net cable network. On 7 May 2012, an HDTV version of the channel was launched. The station's schedule includes regular news bulletins such as "Informacje", interview programmes like "Rozmowa dnia", and a range of local magazines covering politics, culture, history and regional affairs.

The history of TV Asta begins in 1989 with the establishment of "Przedsiębiorstwo Produkcyjno Handlowo Usługowe ASTRA PIŁA" s.c. It was not until 1994 that favourable market conditions and the demand for a regional medium initiated the creation of its own television programme on the cable network. On 15 December 1994, Astra Piła s.c. obtained a licence to broadcast a television programme under the name "ASTRA". Thus Telewizja Astra Sp. z o.o. was formed with 100% capital from ASTRA Piła s.c. The decision to establish a new company was also dictated by plans to capitalise the purely media company by admitting a strategic investor. In 2004, Telewizja Astra Sp. z o.o. changed its name to TV ASTA Sp. z o.o., because the name ASTRA had been trademarked by another company operating in a similar industry. The station broadcasts its programmes in Piła, Złotów, Ujście, Wałcz, Czarnków, Chodzież, Krajenka and Mirosławiec. It currently reaches more than 60,000 people. As a local television station, TV ASTA produces news, public affairs, sports, cultural and motoring programmes. On 7 May 2012, an HDTV version of the channel was launched. TV Asta belongs to the Asta Group and is available on the Asta-Net cable network.

• 2004

  Telewizja Astra Sp. z o.o. renamed to TV ASTA Sp. z o.o.

• 1994

  Creation of own television programme on the cable network

• 1989

  Establishment of "Przedsiębiorstwo Produkcyjno Handlowo Usługowe ASTRA PIŁA" s.c.

• Astra Piła s.c. obtained a licence to broadcast under the name "ASTRA"; Telewizja Astra Sp. z o.o. formed

• HDTV version of the channel launched

Local television station for Piła and the surrounding Greater Poland region, providing regional news and community-focused programming.

• Informacje

  Regular news bulletins

• Rozmowa dnia

  Daily interview programme

• Tempo

  Programme (likely sports or motoring)

• Flesz wałecki

  News flash for Wałcz area

• Flesz złotowski

  News flash for Złotów area

• W szerszym kontekście

  Public affairs programme

1. 1TV ASTA - informacje i rozrywka - Piła, Wielkopolskatvasta.pl
2. 2TV Asta - Wikidatawikidata.org
3. 3TV Asta - Wikipedia, wolna encyklopediapl.wikipedia.org