TV Sudoeste

TV Sudoeste is a Brazilian television station licensed to Vitória da Conquista, in the state of Bahia. It is affiliated with TV Globo and operates as part of Rede Bahia de Televisão, the statewide television group controlled by Rede Bahia. The station uses virtual channel 5 and broadcasts digitally on UHF channel 28. Its coverage is centered on the southwest of Bahia, with distribution supported by transmitters and translators serving cities including Jequié, Itapetinga, Guanambi, Caetité, Brumado, Barra do Choça, Jaguaquara, Itambé, Ipiaú, Anagé and Poções. TV Sudoeste began operations in 1990, expanding Rede Bahia's presence beyond the Salvador metropolitan area and the coastal parts of the state. The station was inaugurated on March 31, 1990, and began regular programming on April 1. Its debut included a special program about the economy, culture and social life of southeastern Bahia, presented by Luís Quadros, who became the first anchor associated with the station's programming. The opening also coincided with the arrival in Vitória da Conquista of Globo's promotional attraction Caminhão do Faustão, which engaged viewers through the national program Domingão do Faustão. On April 2, TV Sudoeste presented its first local news segment through BATV. The original staff comprised approximately 30 professionals, many of whom had gained experience at TV Santa Cruz in Itabuna, another Rede Bahia station and the group's first interior-Bahia broadcaster. Silvia Gabionetta served as the station's first news director. Local journalism has remained central to TV Sudoeste's role, combining Globo network programming with news and community coverage focused on the region's cities and institutions. In 1991, the station introduced Somos Nós, a local variety and discussion program originally developed at TV Santa Cruz. The program used interviews and debates to address regional issues and was initially scheduled after Globo's Jornal Hoje. From 2000, it was also distributed in Salvador through TV Salvador, an independent station then associated with Rede Bahia. Somos Nós continued until June 25, 2005, when it was replaced by Bahia Esporte, a sports-news program produced by TV Bahia. TV Sudoeste has also participated in regional cultural and entertainment initiatives. Beginning in 2005, it worked with iContent, a Rede Bahia entertainment company, in producing the Bahia Winter Festival at the Vitória da Conquista Exhibition Park. The annual event brought nationally known musical performers to the city and strengthened the station's connection with local cultural promotion. The station modernized its transmission infrastructure during Brazil's transition to digital television. It began experimental digital broadcasting on April 1, 2014, followed by an official launch on April 29 at an event in Vitória da Conquista. Digital coverage was extended to major cities in the region in phases during 2014 and 2015. On August 18, 2015, its newscasts began production in high definition. The analog VHF channel 5 signal was switched off on December 5, 2018, while digital broadcasting continued on UHF channel 28 with virtual channel 5. In 2021, TV Sudoeste expanded its local news output by introducing a complete local edition of Bahia Meio Dia and updating its studio and set. The station currently produces local editions of Bahia Meio Dia and BATV, together accounting for approximately eight hours and twenty minutes of locally produced news each week according to the cited reference material. Its role is therefore both that of a TV Globo affiliate and a regional news and cultural platform for southwestern Bahia.

TV Sudoeste was created as part of Rede Bahia's expansion into the interior of Bahia. The station was inaugurated in Vitória da Conquista on March 31, 1990, and signed on officially the next day. Its launch programming presented the economy, culture and society of southeastern Bahia, establishing a regional identity alongside its affiliation with TV Globo. Luís Quadros was the first anchor to appear on the station, and the first local news block was carried by BATV on April 2. The opening period also featured Globo's Caminhão do Faustão promotional attraction, which visited Vitória da Conquista in connection with Domingão do Faustão. The initial staff included about 30 professionals. Before joining TV Sudoeste, many had developed experience at TV Santa Cruz in Itabuna, the first Rede Bahia station established in the interior of the state. Silvia Gabionetta was the first news director. This staffing model helped the new station combine the resources and standards of a larger regional network with journalists familiar with interior-Bahia audiences. In 1991, TV Sudoeste added Somos Nós, a local variety program centered on interviews and debates about regional matters. The program had originated at TV Santa Cruz and initially followed Jornal Hoje. From 2000, it was also shown in Salvador through TV Salvador, then an independent station connected to Rede Bahia. Somos Nós ended on June 25, 2005, and was replaced by Bahia Esporte. Aureni de Almeida was its final host. The station's regional role extended beyond news and studio programming. From 2005, TV Sudoeste worked with iContent on the Bahia Winter Festival, an annual event held at the Vitória da Conquista Exhibition Park during the final weekend of August. The festival brought nationally recognized music acts to the city and became one of the station's documented cultural initiatives. A major technical transition began in 2014. TV Sudoeste started experimental digital transmissions on April 1 and held its formal digital launch on April 29. Digital translators were subsequently activated in several of the region's largest cities in 2014, followed by a second expansion phase in 2015. The station's newscasts entered high-definition production on August 18, 2015. On December 5, 2018, its analog VHF channel 5 transmission ended under Brazil's federally coordinated analog switch-off. Digital service remained on UHF channel 28, retaining virtual channel 5. On May 10, 2021, TV Sudoeste introduced a complete local edition of Bahia Meio Dia and changed its studios and set. The station's local news operation now includes regional editions of Bahia Meio Dia and BATV, while its broader schedule combines local content with TV Globo programming. Its principal institutional function remains serving Vitória da Conquista and surrounding southwestern-Bahia communities through regional journalism, terrestrial broadcasting and locally connected cultural initiatives.

• 2021

  Local Bahia Meio Dia edition introduced

  [1]TV Sudoesteen.wikipedia.org

  The station launched a full local midday-news edition and refreshed its studio facilities.

• 2018

  Analog transmission ends

  [1]TV Sudoesteen.wikipedia.org

  The VHF analog signal was shut down, with digital broadcasting continuing on UHF channel 28.

• 2015

  Digital translator network expanded

  [1]TV Sudoesteen.wikipedia.org

  Digital service reached additional municipalities, and local newscasts began HDTV production.

• 2014

  Digital television service introduced

  [1]TV Sudoesteen.wikipedia.org

  Experimental digital transmission began in April, followed by a formal launch later that month.

• 2005

  Bahia Winter Festival partnership begins

  [1]TV Sudoesteen.wikipedia.org

  TV Sudoeste began producing the annual Vitória da Conquista festival with iContent.

• 1991

  Somos Nós debuts

  [1]TV Sudoesteen.wikipedia.org

  The station launched a local interview, debate and variety program focused on regional issues.

• 1990

  Station inaugurated and launched

  [1]TV Sudoesteen.wikipedia.org

  TV Sudoeste was inaugurated on March 31 and began regular broadcasting on April 1 in Vitória da Conquista.

A regional TV Globo affiliate focused on local journalism, public-interest coverage, cultural programming and network television distribution across southwestern Bahia.

• Television station · 1990

  Local television broadcasting

  TV Sudoeste distributes TV Globo programming together with locally produced content to Vitória da Conquista and surrounding areas. Its terrestrial service uses virtual channel 5 and digital UHF channel 28, supported by regional transmitters and translators.

• Local news · 2021

  Bahia Meio Dia

  The local edition of Bahia Meio Dia is one of TV Sudoeste's principal current news offerings. A complete local edition was introduced in 2021 as part of an expansion of the station's regional journalism output.

• Local news · 1990

  BATV

  BATV provides a local news window within the station's schedule. It was also the vehicle for TV Sudoeste's first local news segment in April 1990 and remains part of the station's current local-news operation.

• Variety and discussion program · 1991

  Somos Nós

  Somos Nós was a regional interview, debate and variety program created for TV Santa Cruz and later presented by TV Sudoeste. It addressed issues important to the region and was also distributed in Salvador for part of its run before ending in June 2005.

• 2005Bahia Winter Festival

  Vitória da Conquista · Bahia

  TV Sudoeste partnered with iContent to produce an annual music festival at the Vitória da Conquista Exhibition Park.

  Outcome. The event became a recurring cultural and entertainment initiative associated with the station and the city.

  Source
• 1990Caminhão do Faustão launch promotion

  Vitória da Conquista

  The launch period coincided with a visit by Globo's Caminhão do Faustão, a promotional attraction associated with Domingão do Faustão that engaged local viewers.

  Outcome. It formed part of the station's public debut and linked the new regional broadcaster to Globo's national entertainment platform.

  Source

• 2021

  Expansion of local midday newsStrategy

  Background

  TV Sudoeste sought to strengthen its locally produced journalism for audiences in southwestern Bahia.

  Action taken

  The station introduced a complete local edition of Bahia Meio Dia and updated its studios and set.

  Aftermath

  The station's local news schedule continued to include regional editions of Bahia Meio Dia and BATV.

  Source

• 2014

  Transition to digital terrestrial broadcastingGeneration change

  Background

  Brazil's television sector was moving from analog terrestrial transmission to digital broadcasting.

  Action taken

  TV Sudoeste began experimental digital transmission in April 2014, formally launched the service later that month and expanded digital translators during 2014 and 2015.

  Aftermath

  The station later produced news in HDTV and ultimately discontinued its analog VHF signal in December 2018.

  Source

1. 1TV Sudoesteen.wikipedia.org
2. 2Rede Bahiaredeglobo.globo.com