TV4 Hits

TV4 Hits is a Scandinavian premium television channel whose programming centers on films and selected television series. The service developed from a Canal+ channel and has passed through several brand identities as the Nordic premium-television market was reorganized. It began broadcasting on 1 May 2004 as Canal+ Film 2, positioning the service as a second film-oriented outlet within the Canal+ channel family. Its schedule was designed to broaden the premium film proposition beyond a single genre, combining commercially successful releases with independent cinema, older and classic films, productions from different parts of the world, and erotic films. On 1 November 2007, the channel was renamed Canal+ Hits during a broader restructuring of the Canal+ channel portfolio. The new name emphasized a programming promise based on recognizable and popular film titles rather than presenting the service simply as a numbered film feed. Distribution and scheduling differed by market. In Sweden, the channel shared transmission capacity with Canal+ Sport 2, which used the service for selected sports coverage, particularly during parts of the weekend. In Norway and Finland, by contrast, the channel was carried as a full-time service rather than operating under the same timesharing arrangement. The next major identity change came on 4 September 2012, when the channel was renamed C More Hits as part of the wider rebranding of Canal+ services under the C More name. This period placed the channel within the C More premium entertainment portfolio, where its role remained that of a broad film destination rather than a narrowly specialized movie outlet. The programming mix continued to combine mainstream cinema with less commercial, older, international, and adult material, giving the service a wider catalogue-oriented identity. C More was later discontinued in Sweden on 14 August 2023 in favor of TV4 Play. Following that transition, the channel adopted the TV4 Hits brand in Sweden and the shorter Hits name in Norway. The rebranding connected the linear channel with the TV4 entertainment ecosystem while preserving its established function as a premium movie and television outlet. The channel is scheduled for most of the day, broadcasting from approximately 7:00 a.m. until 5:00 a.m.; the precise distribution and scheduling arrangement may vary between national feeds. TV4 Hits is therefore best understood as a long-running linear premium television channel rather than a standalone corporate company. Its history is defined by successive portfolio changes—Canal+ Film 2, Canal+ Hits, C More Hits, and finally TV4 Hits—while its core proposition has remained relatively stable: curated access to a varied selection of films and television content for viewers in Scandinavian pay-television markets.

TV4 Hits originated within the Scandinavian Canal+ premium-channel portfolio. It launched on 1 May 2004 as Canal+ Film 2, a film-focused service intended to complement the existing premium offering. Its programming covered a wide range of cinema, including major commercial releases, independent productions, older and classic films, international movies, and erotic films. The channel also carried television programming, making it a broader premium entertainment outlet rather than a channel limited to one film category. The first major reorganization in the channel's history occurred on 1 November 2007, when Canal+ Film 2 was renamed Canal+ Hits. The revised identity placed greater emphasis on recognizable and popular titles while reflecting changes to the wider Canal+ channel lineup. Although the channel brand was consistent across the Nordic portfolio, its transmission arrangements were not identical in every country. In Sweden, the service shared airtime with Canal+ Sport 2, which used the channel for selected weekend sports broadcasts. In Norway and Finland, the service was broadcast throughout the day as a dedicated channel. On 4 September 2012, the channel changed its name again, becoming C More Hits. This was part of a broader rebranding in which Canal+ services in the region were placed under the C More identity. The channel retained its broad premium-film role, combining mainstream and catalogue cinema with independent, classic, international, and adult content. Its value to distributors lay in offering a recognizable movie channel with a varied schedule rather than a highly specialized genre proposition. The next important transition followed the end of C More's Swedish service. C More was discontinued in Sweden on 14 August 2023 in favor of TV4 Play. In the resulting portfolio adjustment, the former C More Hits channel was rebranded TV4 Hits in Sweden. In Norway, it was presented simply as Hits. This change linked the established linear channel to the TV4 brand and its wider digital entertainment strategy while maintaining continuity in the channel's programming purpose. TV4 Hits remains a linear premium channel serving Scandinavian markets, with availability and scheduling dependent on national distribution arrangements. The channel generally broadcasts from about 7:00 a.m. to 5:00 a.m. Its historical importance is primarily one of brand and portfolio continuity: despite three major naming phases—Canal+ Film 2, Canal+ Hits, and C More Hits—the underlying service has consistently offered a broad selection of premium films and related television content.

• 2023

  Adopted TV4 Hits identity

  [1]TV4 Hitsen.wikipedia.org

  Following the discontinuation of C More in Sweden and the shift toward TV4 Play on 14 August 2023, the channel became TV4 Hits in Sweden and Hits in Norway.

• 2012

  Renamed C More Hits

  [1]TV4 Hitsen.wikipedia.org

  The channel became C More Hits on 4 September 2012 as part of the broader C More rebrand.

• 2007

  Renamed Canal+ Hits

  [1]TV4 Hitsen.wikipedia.org

  On 1 November 2007, the service adopted the Canal+ Hits name during a wider reorganization of Canal+ channels.

• 2004

  Launch as Canal+ Film 2

  [1]TV4 Hitsen.wikipedia.org

  The channel began broadcasting on 1 May 2004 as Canal+ Film 2, offering a broad premium film and television schedule.

A Scandinavian premium entertainment channel offering a broad, catalogue-driven mix of popular, independent, classic, international, and adult films, with selected television programming.

• Premium television channel · 2023

  TV4 Hits

  The current Swedish brand for a Scandinavian premium linear channel showing a varied selection of blockbuster, independent, classic, international, and adult films, together with television programming. The channel generally broadcasts from approximately 7:00 a.m. until 5:00 a.m. and may have different transmission arrangements across national feeds.

• Premium television channel · 2023

  Hits

  The shorter Norwegian presentation of the channel following the 2023 transition away from the C More identity. It retains the same broad movie-oriented premium positioning, including popular, independent, classic, international, and adult films.

• 2023

  Transition from C More to TV4 brandingStrategy

  Background

  C More was discontinued in Sweden in favor of TV4 Play on 14 August 2023.

  Action taken

  The former C More Hits service was rebranded TV4 Hits in Sweden and Hits in Norway.

  Aftermath

  The channel continued as a linear premium movie service within the TV4-era portfolio.

  Source

• 2012

  Transition to the C More Hits brandStrategy

  Background

  Canal+ carried out a wider rebranding of its Nordic channel services under the C More name.

  Action taken

  Canal+ Hits was renamed C More Hits on 4 September 2012.

  Aftermath

  The channel remained part of the premium C More entertainment portfolio until the later TV4 transition.

  Source

• 2007

  Rebrand from Canal+ Film 2 to Canal+ HitsStrategy

  Background

  The channel was renamed during a broader reorganization of the Canal+ channel portfolio.

  Action taken

  The Canal+ Film 2 identity was replaced by Canal+ Hits on 1 November 2007.

  Aftermath

  The service continued as a broad premium film channel, with different carriage arrangements in Sweden, Norway, and Finland.

  Source

1. 1TV4 Hitsen.wikipedia.org