Recent events
Recent events tied to this brand in public sources.
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2021
Yubo launches “Friends, Not Followers” campaign
Social media platform Yubo launched its first global campaign, “Friends, Not Followers,” which urges users to build friendships in its online community. The campaign includes out-of-home advertising in Australia and a partnership with Twitch.
2021
Twitch apologizes and changes wording after criticism of “womxn” post
After criticism of its Women’s History Month post using “womxn,” Twitch apologized and said it would use “women” going forward. The article reports that some critics considered the spelling problematic and trans-exclusionary.
2021
DistroKid and Twitch announce affiliate program partnership
DistroKid announced a partnership with Twitch offering qualifying artists a path to join Twitch’s Affiliate Program.
2021
Twitch faces backlash over PogChamp vote
Twitch faced criticism from LGBT+ gamers over a planned vote to choose a permanent PogChamp emote. Critics feared that a popularity contest could disadvantage streamers from minority communities and create another avenue for harassment. The article also reports that streamers selected for the rotating emote had received racist and homophobic abuse online.
2020
Twitch announces updated harassment and hateful-content policy
Twitch announced an updated hateful-content and harassment policy for its streamer community, with the policy set to take effect on January 22, 2021. The article connects the policy changes to community complaints and allegations concerning misconduct at Twitch; the announcement does not establish those allegations as determinations.
2020
Honda debuts 11th-generation Civic prototype on Twitch
Honda launched the prototype of its 11th-generation Civic on its branded Twitch gaming channel in a special edition episode on November 17, 2020.
2020
Twitch launches Soundtrack music tool
Twitch launched Soundtrack, a tool for creators that provides curated, rights-cleared music for use while streaming. The early version was compatible with OBS Studio v26.0 or later on PC.
2020
Twitch unveils Soundtrack music service for streamers
Twitch unveiled Soundtrack, a music service for streamers featuring licensed tracks. An early beta version was available to several streamers at the time of the report.
2020
Beatport and Twitch announce livestream partnership
Beatport and Twitch announced a partnership intended to bring more exclusive music and programming to Beatport’s Twitch channel.
2020
Burberry collaborates with Twitch on Spring/Summer 2021 show stream
Burberry collaborated with Twitch on its Spring/Summer 2021 show, which was live streamed using Twitch's Squad Stream functionality. The article states the show was live streamed on September 17, 2020.
2020
Twitch apologizes and removes Hispanic Heritage Month emote modifiers
After social media users criticized Twitch's Hispanic Heritage Month emote modifiers as stereotypical and unrepresentative of a wider range of cultures and countries, Twitch apologized and said it had removed them.
2020
Amazon Music and Twitch announce live-streaming integration
Amazon Music and Twitch announced a partnership to integrate Twitch live-streaming functionality into the Amazon Music app. The feature was launching that day on iOS and Android, enabling artists to connect live with Amazon Music customers.
2020
Ubisoft and Twitch announce APAC esports event partnership
Ubisoft announced a partnership with Twitch to host the Twitch Rivals: Hyper Scape APAC Showdown, scheduled for August 27. The event was described as the first cross-region Twitch Rivals event in Asia-Pacific.
2020
Twitch announces Chat’s Choice Awards
Twitch announced Chat’s Choice Awards, a planned award show where streamers and viewers will vote on winners across 14 categories; the show is scheduled to begin September 3.
2020
Twitch announces a discount for cryptocurrency payments
Twitch announced that subscribers paying with cryptocurrencies would receive a 10% reduction.
2020
Logic signs a streaming deal with Twitch
Twitch signed a seven-figure deal with musician Logic, making him Twitch’s first official music partner. Logic was to stream weekly on the platform.
2020
Twitch and Entercom partner on sports radio livestreams
Twitch partnered with Radio.com parent Entercom to livestream sports radio stations in major U.S. cities through branded channels on Twitch.
2020
Man files lawsuit against Twitch over streamer content
A California man sued Twitch, alleging that its programming made it nearly impossible for him to use the service without being exposed to sexually suggestive streamer content. The lawsuit sought a permanent ban on certain streamers and $25 million in punitive damages.
2020
Twitch launches esports directory
Twitch launched a dedicated esports directory on its site to help viewers find live matches, player information, games, replays, and highlights; the rollout was to continue over the coming days.
2020
Players Ntwrk announces gaming network launch
Players Ntwrk announced that its gaming-focused network would launch on Tuesday with two hours of gameplay on its Twitch channel featuring Josh Hart and De’Aaron Fox.