U Mobile
Malaysian mobile telecommunications operator providing prepaid, postpaid, broadband, and mobile network services.
Last updated August 21, 2026
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Overview
U Mobile is a Malaysian mobile telecommunications operator headquartered in Kuala Lumpur. The company operates under the legal name U Mobile Sdn. Bhd. and traces its corporate origins to GrafiMatix Sendirian Berhad, established in 1991. The business subsequently operated under the names MiTV Networks Sendirian Berhad and TIME Touch Sdn. Bhd. before developing into the U Mobile mobile-communications business. The company’s development as a telecommunications operator accelerated in the mid-2000s. In 2007, it reached a domestic-roaming arrangement with Celcom, allowing U Mobile customers to obtain broader national coverage while U Mobile expanded its own high-speed network. That year, South Korean telecommunications companies KT Freetel and NTT Docomo invested in U Mobile, giving the operator additional capital and strategic telecommunications expertise. U Mobile began commercial mobile offerings in 2008 with Surf with U, a mobile-data product, followed by postpaid and prepaid voice and data services. U Mobile’s network strategy evolved through a combination of owned infrastructure, roaming, and radio-access-network sharing. It initially relied on Celcom for domestic roaming and later used a 3G radio-sharing arrangement with Maxis. The company launched LTE service in the Klang Valley in December 2013 using the 2600 MHz band and later expanded LTE Advanced service. Spectrum allocations in the 900 MHz and 1800 MHz bands supported the company’s move toward a more extensive nationwide network and reduced reliance on earlier network-sharing arrangements. Its 3G sharing agreement with Maxis was progressively terminated between 2017 and 2018. The brand sells both prepaid and postpaid mobile plans, generally combining voice, mobile data, hotspot allowances, international roaming, and access to 4G or 5G services subject to the plan and network conditions. Product families described in company and reference material include U Postpaid, U Prepaid, GX Postpaid, and GX Prepaid. The operator also supports mobile broadband and enterprise-oriented telecommunications services. Its numbering resources include the 018 and 011-1 prefixes, although Malaysia’s mobile-number-portability regime means that customers may retain numbers originally issued by another operator. U Mobile has participated in Malaysia’s 5G ecosystem through access to the Digital Nasional Berhad wholesale 5G network. In September 2024, the Malaysian Communications and Multimedia Commission gave the company approval to deploy Malaysia’s second 5G network. This marked a strategic shift from being primarily a challenger mobile operator using shared and wholesale network arrangements toward becoming a potential national 5G infrastructure operator. The company has also used sports sponsorship and technology-led service features to build consumer awareness. Its partnership with Football Malaysia Limited Liability Partnership made it an official co-sponsor and telecommunications partner of selected Malaysian football competitions beginning in 2016. In the same period, U Mobile became the first Malaysian carrier to support Wi-Fi Calling, initially for compatible Apple devices and later for selected Android devices. U Mobile therefore occupies the position of a domestic challenger brand competing through mobile-data propositions, network expansion, digital services, and consumer promotions.
History
U Mobile’s corporate lineage begins with GrafiMatix Sendirian Berhad, founded in Malaysia on 29 August 1991. The company later became associated with MiTV Networks Sendirian Berhad and TIME Touch Sdn. Bhd. Before becoming a mobile operator, the business was connected with multimedia and interactive television initiatives. Its later transformation reflected the wider development of Malaysia’s mobile and wireless communications market. A decisive phase began in 2007, when MiTV entered a nationwide domestic-roaming memorandum of understanding with Celcom. The arrangement, completed in June that year, allowed the emerging operator to offer customers much wider geographic coverage while it developed its own network. In December 2007, KT Freetel and NTT Docomo jointly invested in U Mobile for a minority interest. The investment provided financial support and brought the company into contact with major Asian telecommunications operators. KT later disposed of its interest to U Mobile’s principal shareholder in 2009. U Mobile introduced its first public data product, Surf with U, in March 2008 over an HSDPA network. The company followed with U38 postpaid service in April and additional postpaid and prepaid plans during the year. These launches established the brand’s core proposition: consumer mobile connectivity offered through a mixture of data-focused plans, conventional voice services, and flexible prepaid products. The operator continued to depend on partnerships as it expanded. In 2011 it entered a 3G radio-access-network-sharing arrangement with Maxis, while in 2012 it moved its 2G domestic-roaming provider from Celcom to Maxis. U Mobile’s own LTE development became visible in December 2013, when it launched service in the Klang Valley on 2600 MHz spectrum. By the end of 2014, the company reported approximately two million subscribers. In 2016, it received a 15-year spectrum assignment involving 900 MHz and 1800 MHz frequencies for nationwide implementation beginning in 2017. It also launched LTE Advanced service in Kota Belud, Sabah, demonstrating a move beyond its initial urban LTE footprint. The company ended its 3G sharing relationship with Maxis in stages after announcing the decision in 2017; the arrangement was completed in 2018. The change coincided with U Mobile’s additional spectrum holdings and its effort to strengthen its own network capabilities. U Mobile also introduced service innovations, including Wi-Fi Calling support in 2016, initially for compatible iPhones and subsequently for selected Android devices. Marketing became another component of the company’s expansion. In 2016, U Mobile partnered with Football Malaysia Limited Liability Partnership as official co-sponsor and exclusive telecommunications partner for the Superbest Power Piala FA and Liga Premier Malaysia. The deal supplied stadium visibility, promotional rights, hospitality opportunities, and access to club and player imagery. In the 2020s, U Mobile’s offerings developed around 4G, 5G, data allowances, hotspot access, and roaming. The company provided selected plans with access to Digital Nasional Berhad’s wholesale 5G network. In September 2024, the regulator approved U Mobile to deploy Malaysia’s second 5G network, potentially changing the company’s role from a network operator relying partly on shared infrastructure into a major builder and operator of next-generation national infrastructure.
- 2024
Approval to deploy a second 5G network
[1]MCMC gives U Mobile approval to deploy Malaysia’s second 5G network.
- 2018
Maxis 3G-sharing transition concludes
[1]The staged termination of U Mobile’s 3G network-sharing arrangement with Maxis is completed.
- 2016
Spectrum assignment and LTE Advanced expansion
[1]The operator receives long-term 900 MHz and 1800 MHz spectrum assignments and launches LTE Advanced service in Kota Belud, Sabah.
- 2016
Wi-Fi Calling support introduced
[1]U Mobile becomes the first Malaysian carrier described in the reference material as supporting Wi-Fi Calling.
- 2013
LTE launches in the Klang Valley
[1]U Mobile activates commercial LTE service using the 2600 MHz band.
- 2008
First commercial mobile products launch
[1]U Mobile launches Surf with U, followed by U38 postpaid and further postpaid and prepaid services.
- 2007
Nationwide domestic roaming begins
[1]U Mobile reaches a domestic-roaming arrangement with Celcom while building its own nationwide high-speed network.
- 2007
Strategic telecommunications investment
[1]KT Freetel and NTT Docomo jointly invest in U Mobile for a minority stake.
- 1991
Corporate predecessor is founded
[1]GrafiMatix Sendirian Berhad, the corporate predecessor associated with U Mobile, is established in Malaysia on 29 August.
Products and positioning
A Malaysian challenger telecommunications brand positioned around accessible mobile data, prepaid and postpaid flexibility, network innovation, and expanding 4G and 5G coverage.
Postpaid mobile plans
U Postpaid
A current postpaid family built around 5G mobile connectivity. The reference material identifies U Postpaid 38, U Postpaid 68, and U Postpaid 98. Plans include voice service and mobile-data allowances, with hotspot features; the higher-tier plans also include roaming data and calls in multiple countries. Exact allowances and eligibility may change over time.
Prepaid mobile plans
U Prepaid
A prepaid family offering data and voice access with different speed, fair-use, hotspot, and 5G conditions across its tiers. The reference material identifies Prepaid U25, U35, and U40. The plans are designed for customers seeking controlled spending without a postpaid contract.
Postpaid mobile plans
GX Postpaid
A lower-priced postpaid family historically marketed under the Giler Unlimited name. GX50 and GX68 offered unlimited-data and calling propositions with hotspot access, while their speed and network-generation conditions differed. The reference material describes these plans as not supporting 5G.
Prepaid mobile plans
GX Prepaid
A legacy Giler Unlimited prepaid family including weekly and monthly options. The plans combined unlimited or high-volume internet propositions with different speed, hotspot, and calling conditions. Specific plan structures are subject to historical product availability and may no longer represent the current portfolio.
Mobile data plan · 2008
Surf with U
U Mobile’s first publicly available product, launched in 2008 as a data-only mobile service using the company’s HSDPA-based network. It represented the brand’s initial commercial emphasis on mobile internet access.
Mobile network · 2013
4G LTE and LTE Advanced network
U Mobile’s fourth-generation network infrastructure, introduced commercially in the Klang Valley in 2013 and expanded with LTE Advanced service in Sabah in 2016. The network supports consumer mobile broadband, voice-related services, and data access.
Mobile network
5G services
U Mobile provides selected customers with access to Malaysia’s 5G ecosystem and has received regulatory approval to deploy the country’s second 5G network. The offering represents both a retail service and a long-term infrastructure strategy.
Controversies
Marketing campaigns
- 2016Malaysian football partnership
Malaysia
U Mobile became official co-sponsor and exclusive telecommunications partner for the Superbest Power Piala FA and Liga Premier Malaysia under a three-year partnership with Football Malaysia Limited Liability Partnership. Rights included stadium branding, promotional opportunities, hospitality, and use of club and player image rights.
Outcome. The partnership expanded U Mobile’s sports-marketing presence and created branded engagement opportunities around two national football competitions.
Brand decisions
2024
Approval to deploy Malaysia’s second 5G networkGeneration changeBackground
Malaysia was moving toward a dual-network 5G structure after the initial wholesale-network model.
Action taken
MCMC approved U Mobile to deploy the country’s second 5G network.
Aftermath
The approval positioned U Mobile for a more substantial role in national 5G infrastructure, although detailed rollout outcomes are not established in the supplied material.
2017
End of Maxis 3G network sharingStrategyBackground
U Mobile had received additional spectrum and was seeking greater control over its network architecture.
Action taken
The company announced the staged termination of its 3G network-sharing and alliance agreement with Maxis.
Aftermath
The transition was completed in 2018 as U Mobile continued developing its own network capabilities.
- Maxis — Maxis confirmed that the termination would take place progressively over an approximately 18-month period.
2013
Commercial LTE launchOtherBackground
U Mobile was moving from earlier 3G-based services toward higher-capacity mobile broadband.
Action taken
The operator activated LTE service in the Klang Valley on the 2600 MHz band.
Aftermath
LTE became a foundation for subsequent coverage expansion and LTE Advanced deployment.
2008
Launch of Surf with UProduct launchBackground
U Mobile sought to establish a commercial presence through mobile data services.
Action taken
It launched Surf with U, a data-only product delivered over its HSDPA network.
Aftermath
The product preceded the company’s broader rollout of postpaid and prepaid voice and data services.
2007
Adopt domestic roaming during network expansionStrategyBackground
As an emerging operator, U Mobile needed broader customer coverage while its own high-speed network was still being rolled out.
Action taken
The company entered a nationwide domestic-roaming arrangement with Celcom.
Aftermath
The agreement enabled U Mobile to offer national coverage during its network-build phase.
Recent events
Reported
U Mobile announces a 50% discount on selected broadband plans[3]
U Mobile announced a limited-time 50% promotional discount on the WB68 Work Plan, WB88 Work & Play Plan and WB128 Max Plan for 24 months, starting at RM34 per month for eligible new and existing customers.
Reported
U Mobile announces Ultra Unlimited Wireless Broadband plans[3]
U Mobile announced four Ultra Unlimited Wireless Broadband plans, with monthly prices starting at RM48.
U Mobile and Isobar announce Sama-Sama Savvy campaign[4]
U Mobile and Isobar teamed up to create the Sama-Sama Savvy online campaign on U Mobile’s GoPayz app, using planned comic strips and videos to promote financial literacy among Malaysians.
Sources4 sources
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