uBreakiFix

uBreakiFix is an American electronics-repair chain established in Orlando, Florida, in 2009 by Justin Wetherill and David Reiff. The business originated after Wetherill accidentally shattered the screen of his mobile phone and, with Reiff, taught himself how to perform phone repairs. The founders initially operated a mail-in cellular-phone repair service from Wetherill's bedroom, but customer demand for faster turnaround led them to open a physical storefront. The company subsequently built its identity around convenient, local, same-day or rapid repair for consumer electronics. The chain's service scope has included smartphones, tablets, computers, game consoles, and other personal electronic devices. Its stores typically diagnose hardware faults, replace damaged screens and batteries, repair charging or power-related problems, and address other component failures. The model combines company-operated retail activity with franchising, allowing independent operators to run locations under the uBreakiFix name. In 2012, the company began expanding through franchising and used an unusually accessible financing arrangement for some store managers: franchise transactions could be financed at zero percent and charged at an amount equivalent to one month's sales, according to the company's published history. uBreakiFix gained further visibility through manufacturer relationships. In 2016, Google selected the chain as the only authorized walk-in repair provider for the Pixel and Pixel XL in the United States, giving participating stores access to original-equipment parts. The arrangement positioned uBreakiFix as Google's physical repair alternative to Apple's Genius Bar model. Samsung established a comparable relationship in 2018, naming uBreakiFix an authorized in-warranty repair center and providing access to Samsung original-equipment components. These partnerships helped distinguish the chain from independent repair shops that might not have direct manufacturer authorization or access to original parts. The franchise network expanded rapidly. Wikipedia reported more than 920 locations across the United States and the Caribbean in 2016, while Entrepreneur ranked the franchise eighteenth in its 2018 Franchise 500. The company was also included in the Orlando Business Journal's 2019 Fast 50, which recognized rapidly growing private companies in the Orlando area. These appearances reflected the chain's growth as both a consumer service brand and a franchise opportunity. In August 2019, Asurion, an insurance and technology-support company, acquired uBreakiFix. Under Asurion's ownership, the brand became part of a broader device-protection, technical-support, and repair ecosystem. Asurion later announced a plan to rebrand locations as Asurion Tech Repair & Solutions, but the planned full conversion was subsequently withdrawn. By 2024, locations had reverted to the uBreakiFix by Asurion naming in the markets where that identity remained in use. The Canadian business followed a separate ownership path. In January 2023, uBreakiFix's Canadian division was sold to Mobile Klinik, and its Canadian franchises were rebranded. Consequently, the uBreakiFix identity after the transaction is primarily associated with the United States and the Asurion network, while the former Canadian operations no longer represent the same branded franchise system. The brand's central proposition remains accessible repair of consumer electronics through local stores, manufacturer-authorized service relationships, and a nationwide franchise footprint.

uBreakiFix began in Orlando, Florida, in 2009 after co-founder Justin Wetherill damaged the screen of his mobile phone. Wetherill, an accounting graduate of the University of Central Florida, worked with his friend David Reiff to learn phone-repair techniques. Their first operation was a mail-in cellular-phone repair service run from Wetherill's bedroom. They soon recognized that customers valued immediate, local service more than mail-in convenience, prompting the founders to establish a brick-and-mortar shop in Orlando. The company developed a retail model focused on repairing a broad range of consumer electronics. Smartphones became the core category, but the service offering also covered tablets, computers, game consoles, and other devices. The chain's value proposition centered on convenience, technical expertise, and faster turnaround than manufacturer mail-in channels. Its stores also benefited from the growing number of damaged screens, failing batteries, charging issues, and other hardware problems associated with widespread consumer-device ownership. uBreakiFix began franchising in 2012. The company sought to make expansion accessible to store managers by offering financing terms described in its history as requiring only one month's sales and carrying zero-percent financing. The franchise approach enabled the brand to expand beyond its original Orlando shop and establish a large network of repair locations. By 2016, the chain was reported to have more than 920 locations across the United States and the Caribbean. Entrepreneur placed the franchise eighteenth in its 2018 Franchise 500, and the Orlando Business Journal included the company in its 2019 Fast 50 list of rapidly growing private companies. Manufacturer authorization became an important part of uBreakiFix's development. In 2016, Google designated the chain as the only authorized walk-in repair provider for the Pixel and Pixel XL, supplying original-equipment parts for replacement work. This relationship gave Google a physical repair presence while giving uBreakiFix a high-profile role in the Pixel service network. In 2018, Samsung similarly authorized uBreakiFix as an in-warranty repair center and provided access to Samsung original components. These relationships distinguished participating uBreakiFix shops from unaffiliated repair providers and strengthened the chain's credibility for customers seeking manufacturer-supported service. Asurion acquired uBreakiFix in August 2019. The transaction connected the repair chain with a larger company active in device insurance, protection, technical support, and related services. The acquisition also created the basis for integrating physical repair locations into Asurion's wider customer-service infrastructure. Asurion later proposed changing the store identity to Asurion Tech Repair & Solutions. That plan did not remain in force: the rebranding was retracted, and the uBreakiFix by Asurion name was being used again at locations by 2024. The Canadian operation was separated from the broader Asurion-owned system in January 2023, when Mobile Klinik bought the Canadian division. Canadian franchises were subsequently rebranded. This transaction made the brand's geographic footprint and ownership more complex: uBreakiFix continued as an Asurion-associated identity in the United States, while the former Canadian operations moved under Mobile Klinik's branding. The chain's historical significance lies in its role in professionalizing convenient third-party electronics repair and in helping manufacturers extend authorized walk-in service beyond their own stores.

• 2024

  uBreakiFix by Asurion identity restored

  [1]UBreakiFixen.wikipedia.org

  After a proposed conversion to Asurion Tech Repair & Solutions was withdrawn, locations reverted to the uBreakiFix by Asurion naming.

• 2023

  Canadian division sold to Mobile Klinik

  [1]UBreakiFixen.wikipedia.org

  Mobile Klinik acquired the Canadian division, and the Canadian franchise network was rebranded.

• 2019

  Acquired by Asurion

  [1]UBreakiFixen.wikipedia.org

  Asurion acquired uBreakiFix and incorporated the chain into its broader device-protection and technical-support ecosystem.

• 2018

  Samsung authorization

  [1]UBreakiFixen.wikipedia.org

  Samsung named uBreakiFix an authorized in-warranty repair center and provided access to Samsung original components.

• 2016

  Google Pixel authorization

  [1]UBreakiFixen.wikipedia.org

  Google selected uBreakiFix as the only authorized walk-in repair provider for the Pixel and Pixel XL, with access to original-equipment replacement parts.

• 2016

  Network exceeds 920 locations

  [1]UBreakiFixen.wikipedia.org

  The chain was reported to have more than 920 locations across the United States and the Caribbean.

• 2012

  Franchising begins

  [1]UBreakiFixen.wikipedia.org

  The company began expanding through franchise locations and offered an accessible financing model to some store managers.

• 2009

  uBreakiFix founded in Orlando

  [1]UBreakiFixen.wikipedia.org

  Justin Wetherill and David Reiff established the business after experimenting with mail-in mobile-phone repair and then opening a physical store to meet demand for faster service.

A convenient local repair alternative for consumers and device manufacturers, combining walk-in service, franchised retail locations, and selected authorized-repair partnerships with major electronics brands.

• Repair service · 2009

  Smartphone repair

  The brand's central service category covers common smartphone failures, including cracked screens, damaged housing, battery degradation, charging problems, and other hardware faults. Depending on the device and location, repairs may use manufacturer-authorized or original-equipment components.

• Repair service

  Tablet repair

  uBreakiFix stores repair tablets and related portable devices, addressing screen damage, battery issues, charging faults, and other component problems. Availability and supported models can vary by location.

• Repair service

  Computer and laptop repair

  The chain's broader electronics service includes computers and laptops. Typical work may involve diagnosing hardware failures, replacing damaged components, and resolving power or connectivity issues, subject to store capabilities and device type.

• Repair service

  Game-console repair

  Game consoles are among the consumer-electronics categories historically serviced by uBreakiFix. Repairs can include diagnosis of power, port, display, and other hardware problems, with exact coverage dependent on the location.

• Authorized manufacturer service · 2016

  Google Pixel authorized repair

  Beginning in 2016, uBreakiFix served as Google's authorized walk-in repair provider for the Pixel and Pixel XL. The arrangement gave participating stores access to Google original-equipment replacement parts and provided customers with an in-person alternative to mail-in service.

• Authorized manufacturer service · 2018

  Samsung authorized repair

  Samsung named uBreakiFix an authorized in-warranty repair center in 2018. The relationship covered Samsung devices and gave participating locations access to original Samsung components for eligible service work.

• 2024

  Reversed the proposed store rebrandStrategy

  Background

  Asurion announced that uBreakiFix locations would be renamed Asurion Tech Repair & Solutions.

  Action taken

  The proposed full rebrand was later withdrawn, and locations reverted to the uBreakiFix by Asurion name.

  Aftermath

  The decision preserved the established uBreakiFix identity while retaining its association with Asurion.

  Source

• 2023

  Divested the Canadian divisionM&A

  Background

  The Canadian business operated as part of the wider uBreakiFix system after the Asurion acquisition.

  Action taken

  Mobile Klinik acquired uBreakiFix's Canadian division in January 2023, and the Canadian franchises were rebranded.

  Aftermath

  The transaction separated the former Canadian operations from the Asurion-associated uBreakiFix network and ended the prior Canadian franchise branding.

  Source

• 2019

  Accepted acquisition by AsurionM&A

  Background

  uBreakiFix had developed a large repair network, while Asurion operated a broader device-protection and technical-support business.

  Action taken

  Asurion acquired uBreakiFix in August 2019.

  Aftermath

  The chain became part of Asurion's repair and support ecosystem, while continuing to use the uBreakiFix identity in subsequent years.

  Source

• 2018

  Expanded authorized service through SamsungProduct launch

  Background

  Samsung sought a network of physical locations capable of handling supported in-warranty device repairs.

  Action taken

  Samsung authorized uBreakiFix as an in-warranty repair center and provided access to original Samsung components.

  Aftermath

  The agreement broadened the chain's manufacturer relationships beyond Google and strengthened its authorized-repair positioning.

  Source

• 2016

  Entered Google's authorized Pixel repair networkProduct launch

  Background

  Google needed an in-person repair channel for its Pixel and Pixel XL smartphones.

  Action taken

  Google designated uBreakiFix as its only authorized walk-in repair provider for those devices and supplied original-equipment replacement parts.

  Aftermath

  The partnership increased uBreakiFix's visibility and positioned it as a manufacturer-supported alternative to independent repair shops.

  Source

• 2012

  Adopted a franchise-led expansion modelStrategy

  Background

  After establishing its initial Orlando shop, uBreakiFix sought to scale the local repair-store concept across a wider geography.

  Action taken

  The company began offering franchise opportunities and promoted financing terms intended to make store ownership accessible to existing managers.

  Aftermath

  The franchise model supported rapid network growth, with more than 920 locations reported across the United States and the Caribbean by 2016.

  Source

• Unconfirmed

  Reported2019.12.11

  uBreakiFix opens Mississauga location[2]uBreakiFix 在密西沙加开设门店mobilesyrup.com

  A new uBreakiFix location recently opened in Mississauga, Ontario, at the Smart Centre plaza in Meadowvale.

Read more

1. 1UBreakiFixen.wikipedia.org
2. 2uBreakiFix 在密西沙加开设门店mobilesyrup.com